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What actually happened: Apple Mail Privacy Protection

M+R

About this time last year, we all started talking about Apple’s new Mail Privacy Protection , a.k.a. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. So what happened to open rates?

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Millennials and Direct Mail Campaigns: A Crash Course

Achieve

direct mail campaigns. benefits of direct mail. direct mail and digital marketing. As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.

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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. If they can not, then those subscribers should be deleted to improve your open rate, thus email deliverability.

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. However, the unsubscribe rate was nearly 25% less than what it had been the previous year despite the six emails being twice the total of three sent a year earlier. “I The underlying analytics were impressive. Research backs this up.

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The Final Steps To Take That Will Help You Become A Great Nonprofit Storyteller

Bloomerang

Do they want a written appeal in the mail? Do they send your emails to spam? . Look at your email open rates, social media interactions, and other data points. Did your engagement rate improve? . If the desired action you want your audience to take is to donate to your mission, track the number of donations you receive.

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Grow Your Annual Fund with Targeted Appeals (It Works for Us!)

sgEngage

Each appeal, mailed to a segmented list of potential new and past donors, includes an inspiring story about ASM’s impact as well as an easy donation link. Once the match is confirmed, we advertise it everywhere : on every social media post, every appeal email, every mailed appeal—we make sure that casual donors can’t miss it!

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5 Years of Nonprofit Fundraising Stats: [2015 to 2020] And 6 Trends to Know

Whole Whale

Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.49. Mail stats. Mail stats.

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