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Google and Yahoo’s 2024 Email Policy Updates: What You Need to Know

The MatrixFiles

These policy changes will impact what email Google and Yahoo will accept and deliver to their users’ inboxes, in an effort to decrease spam and spoofing. Key Changes to Google and Yahoo’s Email Guidelines Google and Yahoo’s new policy updates center on three main elements: email authentication, easy unsubscribe, and spam complaints.

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What actually happened: Apple Mail Privacy Protection

M+R

About this time last year, we all started talking about Apple’s new Mail Privacy Protection , a.k.a. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. This affects anyone who uses the Apple Mail app to read emails on their iPhone, iPad, or Mac desktop. Read time: 8 minutes.

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Millennials and Direct Mail Campaigns: A Crash Course

Achieve

direct mail campaigns. benefits of direct mail. direct mail and digital marketing. As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.

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Important Updates to Google’s Gmail That Nonprofits Need to be Aware Of

Pamela Grow

Just this month, Google made crucial changes to Gmail in an effort to combat spam and improve user experience. Email Authentication (DKIM): For nonprofit organizations sending more than 5,000 Gmail messages per day, Google requires the implementation of DomainKeys Identified Mail (DKIM) authentication.

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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. If they can not, then those subscribers should be deleted to improve your open rate, thus email deliverability.

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5 Ways to Power Up Your Nonprofit Email Deliverability

Nonprofit Tech for Good

And unfortunately, according to this 2019 study , it’s estimated that nonprofits lost out on almost $93M due to low deliverability rates in 2018. DKIM (DomainKeys Identified Mail) is a type of digital signature to verify that the domain you are sending from is legitimate.

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Tech Tools Working Together: How Text-To-Donate Paves the Way for Text Message Communication

Nonprofit Tech for Good

With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors. Spamming is illegal, and often goes straight to a junk mail folder. In contrast, text message spam is almost always viewed, making it more annoying to donors.