Mail Rate Sound Spam 
Bloomerang
MARCH 13, 2023
The average nonprofit email open rate is 23%. 85% of all emails are spam. Does any of this sound familiar? Provided you’re offering up content that’s relevant, useful, hopeful, and inspiring , mail as often as you can afford to do so (taking into account both human and financial resources). But you can do a lot more.
sgEngage
JULY 16, 2024
Each appeal, mailed to a segmented list of potential new and past donors, includes an inspiring story about ASM’s impact as well as an easy donation link. Once the match is confirmed, we advertise it everywhere : on every social media post, every appeal email, every mailed appeal—we make sure that casual donors can’t miss it!
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The NonProfit Times
MAY 23, 2024
Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. However, the unsubscribe rate was nearly 25% less than what it had been the previous year despite the six emails being twice the total of three sent a year earlier. “I The underlying analytics were impressive. Research backs this up.
Byte Technology
AUGUST 9, 2015
And yet, according to website monitoring service StatusCake, it happens to thousands of companies every day as a result of being “blacklisted” by mail servers, browsers and complex filtering systems and corporate firewalls. What is blacklisting, and how do so many companies find themselves in this predicament?
Bloomerang
MARCH 13, 2023
The average nonprofit email open rate is 23%. 85% of all emails are spam. Does any of this sound familiar? Provided you’re offering up content that’s relevant, useful, hopeful, and inspiring , mail as often as you can afford to do so (taking into account both human and financial resources). But you can do a lot more.
Neon CRM
JUNE 8, 2023
Most of these contacts will likely unsubscribe quickly (or mark you as spam!), and a high unsubscribe rate can be a red flag to your email service provider and ultimately impact your ability to send emails at all. Include an Opt-In Option with Direct Mail You may be thinking: What do direct mail and email have to do with each other?
NonProfit Hub
FEBRUARY 6, 2019
Remember: if it sounds too good to be true, it probably is. Email marketing softwares take the manual labor out of sending bulk emails and increase the likelihood that they’ll actually get opened and read (rather than going straight to the dreaded spam folder).
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