NonProfit Hub

JANUARY 5, 2021

The two most prominent fundraising channels for nonprofits are direct mail and email. Here are the pros and cons of mail vs. email. . If you’re new to these fundraising channels or looking to improve your organization’s results, we’ve pulled together some resources to get you moving toward industry best-practices. Direct Mail.

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Mail Channel email Fundraising 82

Bloomerang

JUNE 23, 2021

For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. As we look specifically at direct mail or email strategies for new donor acquisition, the way to improve this global trend is to mail fewer people with a focus on connecting with the right people.

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Rate Donor Mail Files 81

Neon CRM

NOVEMBER 15, 2023

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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Mail Campaign Donor Tips 52

Get Fully Funded

MARCH 16, 2021

Direct mail is a valuable fundraising strategy, but figuring out how to send a nonprofit appeal can be confusing. You’re just mailing a letter asking for a donation, right? There is a lot to figure out to ensure you send your appeal as efficiently and cheaply as possible, AND that it gets the results you’re looking for.

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Results Mail Nonprofit Money 98

Qgiv

AUGUST 26, 2021

Darrell specializes in maximizing results out of limited resources. Research consistently shows that it almost always costs more to acquire a new donor than it does to retain an existing donor, making your donor retention rate a very important metric to track. What Is Donor Retention Rate? How to Calculate Donor Retention Rate.

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Retention Rate Donor Mail 59

Bloomerang

APRIL 6, 2021

A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. This type of campaign uses a combination of various digital methods and/or direct mail. . What are the benefits of using direct mail in a multi-channel approach?

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Mail Channel Strategy Fundraising 62

NonProfit PRO

OCTOBER 21, 2021

As a result, retention rates have been declining over the past three years, which makes end-of-year mailings critical to the organization. Historically, due to a mandatory quiet period after Christmas, Toys for Tots did not resume development efforts until the spring.

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Group Campaign Mail Retention 189

Achieve

JUNE 2, 2021

direct mail campaigns. benefits of direct mail. direct mail and digital marketing. As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.

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Mail Course Campaign Digital 94

Nonprofit Tech for Good

MARCH 20, 2024

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Neon One ] 72% of individuals say that the presence of a charity rating badge increases their likelihood of giving. Double the Donation ] The current donor retention rate is 41.9%. billion—only 0.6%

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Statistics Online Fundraising Benchmark 228

Kindful

NOVEMBER 22, 2021

At the conclusion of every acquisition campaign , you should do a thorough review of the campaign’s results. The good news is, if you know where to look, there are actionable insights hidden in your acquisition results. Metric 2: Response Rate. The second metric that I review is the campaign’s Response Rate.

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Results Action Metrics Rate 62

M+R

SEPTEMBER 24, 2024

With the new update, Apple will remove standard preheaders from its Mail app, replacing them with AI-generated summaries tailored to each recipient. Analyze which combinations lead to higher open and engagement rates, helping you refine your approach over time. Will this change ultimately affect open rates and fundraising results?

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email New Hampshire Strategy Summary 111

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

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Mail Relationship Digital Donor 52

Nonprofit Tech for Good

MAY 8, 2023

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy.

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Lesson Marketing Amazon Mobile 304

Nonprofit Tech for Good

APRIL 15, 2020

As a result, securing more monthly donor revenue is a high priority for nonprofits. That’s a missed opportunity because NextAfter also found that a “Give Monthly” pop-up results in a 64% increase in monthly donations. NextAfter has also found that using big rectangle buttons rather than small radio buttons results in a 22.9%

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Practice Donation Paypal Badge 363

Media Cause

AUGUST 31, 2021

Your direct mail appeal is written and approved. Mail and email are, to state the obvious, different. So how can you leverage the good work you’ve done for the mail channel? . We’re not here to besmirch the good name of Direct Mail. The data is clear: Mail remains a vital source of revenue for most nonprofits.

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Mail email Channel Digital 59

Association Analytics

JUNE 25, 2024

But what if we told you the keys to better retention results are in the data you already have? Compelling subject lines and preview texts can significantly impact open rates. With more traditional formats like direct mail, don’t be afraid to explore doing some renewal envelope design. Why Don’t Members Renew?

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Campaign Associations Channel Retention 169

Pamela Grow

SEPTEMBER 25, 2024

Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. For example, first-time donors who upgrade to recurring givers will now fall into a different segment and, as a result, will require different communications. Survey your audience.

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Audience Effective Tips Newsletter 111

Neon CRM

MAY 31, 2023

Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. In fact, 60–80% of all fundraising revenue is raised through direct mail. It can be difficult to track people who read a direct mail appeal and respond by donating online.

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Statistics Fundraising Metrics Mail 97

Candid

AUGUST 18, 2021

The end results are more efficient fundraising, more revenue, and more time for what matters. For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . Does an AI-driven approach result in more or less revenue than a more manual approach?

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Course Fundraising Analysis Mail 130

Get Fully Funded

AUGUST 19, 2024

The result? Impact on Retention Rates Effective segmentation goes beyond grouping donors by shared traits; it provides actionable insights to boost donor retention. Likewise, understanding how donors prefer to be contacted (email, phone, text, mail, social media) helps them see your communication.

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Data Marketing Donor Mail 59

Pamela Grow

AUGUST 2, 2023

While you might want to imagine your organization sending out one or two emails resulting in a widely successful year-end, all the research shows the unlikelihood of that happening. And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” What’s your renewal rate? By segment?

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Free Fundraising Mail Nonprofit 88

Bloomerang

FEBRUARY 13, 2023

In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%. On average, donor retention rates increase based on the average gift amount. For donors who give gifts under $100 the average retention rate is 25%.

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Donor Strategy Help Retention 103

Get Fully Funded

AUGUST 16, 2024

That’ll help you wisely manage your investment and give you time to maximize your letter’s results. What’s My Mail Class? If you mail fewer than 200 pieces , you must use First-Class stamps. Now, if you have 500 or more pieces , you have all the above options plus another: Commercial First-Class Mail.

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Nonprofit Tech for Good

JUNE 29, 2011

Like other early adopters of the day, I was more than eager to pay the $200 Donate Now account sign-up fee and high donation-processing rates. Well, imagine my — rather our — disappointment when we discovered that simply having a Donate Now button on your website didn’t result in thousands of dollars in monthly donations.

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Social Media Results Donation Online 197

Get Fully Funded

JUNE 11, 2023

We’ve all received a fundraising appeal letter in the mail asking us to donate. You may have given money to some of these groups after receiving a request in the mail. Direct mail DOES work after all. However, statistics show that direct mail works. Make sure your mailing list is clean. Track your success rate.

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People Giving Fundraising Mail 98

sgEngage

JUNE 21, 2024

Email, social media, and direct mail are all nonprofit staples—but don’t stop there. Mogli’s SMS marketing guide explains that key strengths of text marketing include its 98% open rate, average 19% click-through rate (CTR), and how easy it is to both send and receive messages. What types of messages don’t get enough engagement?

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Marketing Strategy Channel Rate 96

NetWits

JANUARY 3, 2011

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Most importantly, it will also track click-through and conversion rates, how many visitors left your site and when the test reached statistical significance.

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Rate Content Conversation Test 134

Nonprofit Tech for Good

JULY 31, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Let’s check out what to consider when measuring your results. Did you mail out an appeal at a different time? This Year Vs. Last Year. Did you use a different subject line in an email appeal?

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Goal Fundraising Pledge ROI 312

EveryAction

OCTOBER 26, 2022

TechJury has reported that SMS open rates average 98%. Two weeks later, you get their end-of-year appeal in the mail. Twelve months later, they reviewed the results. A 2015 study from Experian found that 94% of seniors (adults 70 and older) are sending text messages weekly, with a daily average of 11 messages.

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Donor Giving Gift Photo 216

Bloomerang

JANUARY 11, 2024

Even though donor attrition has been abysmal for over a decade, too few nonprofits are engaging in the best practices proven to improve results. Send new online donors an additional thank you by mail. Even donors who give online should get something in the mail, especially if this is their first gift. every fifth donor).

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Donor Time Tips Retention 89

EveryAction

JULY 31, 2023

In fact, Double the Donation research indicates that mentioning matching gifts results in a 71% increase in response rate and a 51% increase in average donation amount. Try these proven tips and tricks to yield impactful results! Maximize corporate philanthropy funding.

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Gift Guide Calendar Philanthropy 201

Nonprofit Tech for Good

APRIL 27, 2023

Bing Webmaster Tools :: bing.com/webmasters A free set of SEO, diagnostic, and reporting tools designed to improve your website’s rankings on Bing search results. mail-tester:: mail-tester.com This free tool reveals if your email domain is on a blacklist, flagged for spam, and properly set up for SPF, DKIM, and DMARC protocols.

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Digital Marketing Tools Resource 350

sgEngage

NOVEMBER 20, 2023

For example: Donor Type Mailing 1 Newsletter Mailing 2 Annual Donors ($5–$500) X X X Leadership Donors ($501–$10K) X X Monthly Donors (recurring gifts > $5/month) X If you have good historical data to look back on, do that, and determine what your donor base is expecting from you.

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Data Giving Work Test 100

Greater Giving

DECEMBER 15, 2022

Analyzing Marketing Results. Let’s focus on these four main channels: Direct mail. Yes, physical mail can be a part of digital marketing! In fact, consumers are likely to spend 25% more when you use direct mail and email together. Refresh your website with recent pictures, fundraising updates, and results of your work.

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Digital Marketing Donor Channel 75

Bloomerang

MARCH 13, 2023

The average nonprofit email open rate is 23%. Sending email more often may lead to more unsubscribes, but that actually results in a cleaner, more targeted and engaged list. The result? As you expand services and need to raise more money, expanding the number of mailings you send makes a lot of sense. More is more.

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email Communication Mail Nonprofit 122

Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. As a result, organizations can wind up having insufficient cash on hand to function optimally during the down months. 1) Increased Revenue.

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Donation Gift Retention Philanthropy 344

NTEN

SEPTEMBER 21, 2011

Writing last month's post about how NTEN differentiates between types of open rate made me think about the ways we've worked to boost our numbers. Despite the increased volume, we've managed to increase our absolute open rate year-over-year. Looking just at our webinar messaging, we saw an open rate of roughly 22.5%

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Rate Open Spam NTEN 92