NonProfit PRO

FEBRUARY 4, 2022

But instead of sending out the usual text messages, emails and bulk flyers in the mail, there are outreach methods and engagement techniques that can enhance and improve response rates and hopefully fundraising totals. Once again, nonprofits can invest in marketing outreach efforts to raise awareness.

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Marketing Nonprofit Technique Mail 303

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

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Mail Retention Donor Practice 130

Nonprofit Tech for Good

OCTOBER 15, 2022

Tie all of your year-end materials together by weaving a campaign-specific design through everything your donors will see, including emails, your website, social media posts, and direct mail pieces. For direct mail, include a reply device and return envelope so your donors don’t have to track down an envelope or stamp at home.

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Campaign Fundraising Tips Mail 330

Bloomerang

JULY 26, 2024

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

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Mail Roles Digital Fundraising 120

NonProfit PRO

JUNE 2, 2022

Writing a successful fundraising communication — be it an e-appeal, social media post, direct mail letter, personal letter, program copy or anything else — can feel daunting. Especially given the high rate of failure (since 100% response is rare), having to write the ask can seem like a pathway to failure.

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Story Social Media Mail Rate 278

NonProfit PRO

APRIL 15, 2024

Postal Service proposed mailing services price changes, including a five-cent bump in the cost of a First-Class Mail Forever stamp.

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Service Mail Proposal Classes 278

M+R

MAY 31, 2022

About this time last year, we all started talking about Apple’s new Mail Privacy Protection , a.k.a. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. This affects anyone who uses the Apple Mail app to read emails on their iPhone, iPad, or Mac desktop. Read time: 8 minutes.

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Mail Spam email Rate 116

M+R

JUNE 10, 2021

From Apple’s official announcement : “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. From screenshots that’ve been shared, it looks like the “Protect Mail activity” option loads ALL content. What’s happening?

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Rate email Open Change 122

Bloomerang

DECEMBER 2, 2024

Donation page conversion rate: This data point represents the total number of donations you received divided by the number of donation pages, multiplied by 100. The number of opens your email received The number of opens your email received, also known as the open rate, is a key point of engagement in the email funnel.

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email Fundraising Rate Donation 118

Bloomerang

DECEMBER 11, 2021

Today’s question comes from a nonprofit employee who wants advice on what would be considered a good new donor acquisition rate. I know about donor retention rates, goals, etc., but I’m not finding much data on what is a good new donor acquisition rate or goal annually. . How much can you invest? per dollar raised.

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Rate Donor Retention Mail 131

The NonProfit Times

NOVEMBER 25, 2024

of atheists rate their trust in charities as 9 or 10 on a 10-point scale, as compared to 55.6% of respondents rating the importance of trusting a charity before giving as 9 or 10 (Essential) on a 10-point scale, as compared to 22.1% Perhaps more disturbing, 44% rate their trust in charities as 5 or less, according to Taylor.

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Charity Studies Ratio Attitude 104

sgEngage

NOVEMBER 7, 2023

A recent survey by The Nonprofit Alliance found that nearly half of direct response consultants said their clients lowered expectations from 2022 to 2023, while less than 10% said they expected their clients to do more direct mail fundraising this year compared to last year. Vary your frequency.

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Rate Data Demographics Mail 117

Nonprofit Tech for Good

APRIL 15, 2020

6) Add charity rating badges and program vs. operating expense graphics. If your nonprofit has been reviewed by Charity Navigator , the BBB Wise Giving Alliance , Charity Watch , or GiveWell and your reviews are good, then add your rating badges to your donation page(s). 10) Include a phone number and mailing address.

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Donation Practice Nonprofit Paypal 363

NonProfit PRO

OCTOBER 21, 2021

As a result, retention rates have been declining over the past three years, which makes end-of-year mailings critical to the organization. Historically, due to a mandatory quiet period after Christmas, Toys for Tots did not resume development efforts until the spring.

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Campaign Group Mail Retention 189

NonProfit PRO

MARCH 18, 2022

You can increase the response rate of your fundraising direct mail campaigns by designing your envelope to stand out. These five ideas will instantly help your donor want to open your mail piece and review your carefully-crafted message inside.

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Design Mail Tips Review 173

sgEngage

AUGUST 1, 2023

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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Mail Data Marketing Donor 98

Bloomerang

NOVEMBER 21, 2024

What was our retention rate year over year? Write, design, proof, test, and schedule all direct mail appeals, email appeals, and social media ads and posts (all must match). Coordinate with your direct mail drop, use segments and personalization appropriately, and split A/B test your subject lines. Filter by date.

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Calendar Fundraising Gift Social Media 111

Mashable Tech

FEBRUARY 14, 2025

How to enter There are two methods to enter the Sweepstakes: (1) fill out the online survey , or (2) enter by mail. Mail Entry : To enter the Sweepstakes by mail, on a 3 x 5-inch card, print your first and last name, street address, city, state, zip code, phone number, and email address.

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Gift Amazon Rate Mail 122

Nonprofit Tech for Good

MAY 8, 2023

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy.

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Lesson Marketing Nonprofit Mobile 304

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations.

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Fundraising Donation Donor Social Media 340

TechCrunch

MAY 1, 2021

Microsoft’s new default font options, rated. Across the week. Seen on TechCrunch. The AWS for blockchain. Atlassian launches a Jira for every team. CES will return to Las Vegas in 2022. Seen on Extra Crunch. Hacking my way into analytics: A creative’s journey to design with data. How Brex more than doubled its valuation in a year.

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Mail Marketing Las Vegas Miami 143

The MatrixFiles

JANUARY 18, 2024

Here’s a high level overview of what these records do: DKIM & SPF records verify whether mail is legitimate. They prove that the domain in your “from” address is, in fact, yours, and that a sender (this could be your own mail server, a bulk email provider, CMS, AMS, LMS, Community platform, etc.)

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Policy email Google Spam 246

Nonprofit Tech for Good

JULY 7, 2022

And unfortunately, according to this 2019 study , it’s estimated that nonprofits lost out on almost $93M due to low deliverability rates in 2018. DKIM (DomainKeys Identified Mail) is a type of digital signature to verify that the domain you are sending from is legitimate.

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email Nonprofit NPO Content 307

sgEngage

FEBRUARY 9, 2023

Indirect costs can be confusing because there is conflicting information about indirect cost rates for nonprofits, what is considered an indirect cost, and how to calculate the costs. How does my nonprofit organization get an approved indirect cost rate? Organizations cannot get an approved rate until it is approved to receive funding.

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Rate Question Program Government 98

Nonprofit Tech for Good

JULY 31, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Did you mail out an appeal at a different time? In fact, monthly donors are retained at one of the highest rates of all donor groups making this revenue source very reliable.

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Goal Fundraising Pledge Nonprofit 311

Nonprofit Tech for Good

JUNE 1, 2021

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. If they can not, then those subscribers should be deleted to improve your open rate, thus email deliverability.

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email Fundraising Stats Marketing 336

CauseVox

JANUARY 20, 2025

Youre probably generally familiar with the concept of donor retention , but you may not know your own rate or the many nuances of donor retention strategies. You can also look at the number of first time donors from 2023 who gave a second gift in 2024 (your first-time donor retention rate). Lets make this happen.

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Retention Donor Strategy Social Media 111

Allegiance Group

MARCH 20, 2025

One answer to this critical question is: Evaluate the strength of your appeal copy, specifically the direct mail and email appeals targeted to individual donors. Direct mail fundraising letters are more personal than other methods. Copywriting services are a core part of our direct mail offerings. Understand your audience.

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Mail Fundraising Donor email 52

Bloomerang

JANUARY 14, 2025

Traditional marketing tactics, like flyers, posters, direct mail, and bus stop advertisements, pair remarkably well with mobile giving. Best practices for raising more through mobile giving In addition to making your mobile communications community-focused, here are a few more mobile giving best practices to help your campaigns succeed.

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Mobile Giving Guide Nonprofit 105

Nonprofit Tech for Good

NOVEMBER 9, 2020

With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors. Spamming is illegal, and often goes straight to a junk mail folder. Today, statistics show that one in five consumers has more than 1,000 unread emails in their personal inbox.

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Communication Donation Tools Tech 311

Nonprofit Tech for Good

APRIL 27, 2023

mail-tester:: mail-tester.com This free tool reveals if your email domain is on a blacklist, flagged for spam, and properly set up for SPF, DKIM, and DMARC protocols. Emojipedia :: emojipedia.org Using emojis on social media can increase engagement and when used in email subject lines, can increase open rates.

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Resource Tools Digital Marketing 351

Nonprofit Tech for Good

NOVEMBER 8, 2018

Baby Boomers are the generation most likely to give as a result of direct mail/post (18%) , but overall, all generations are becoming more homogeneous and tech-based in their giving habits. As a result, at 50% African donors have the highest rate of donating to personal crowdfunding campaigns in the world. Australia & Oceania.

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Trend Global South America Giving 249

Candid

OCTOBER 23, 2024

Yet, according to the Fundraising Effectiveness Project , donor retention rates have been falling since 2020. I learned that traditional approaches like annual drives, direct mail campaigns, and newsletters felt impersonal, disconnected, and transactional to donors. Donors are an important part of any nonprofit’s mission.

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Donor Strategy Relationship Children 105

Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. In light of these advances, it’s time for your nonprofit to consider developing its own online recurring giving program. 1) Increased Revenue.

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Donation Nonprofit Gift Donor 345

The NonProfit Times

JUNE 4, 2024

The Postal Regulatory Commission (PRC) has approved the base postage rate hikes proposed by the U.S. Additionally, market dominant mail volume declined from 121.6 The allowable rate increases include jumps of 4.312% for density adjustments. Postal Service (USPS). billion pieces during FY 2021 to 109.5

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Mail Classes Proposal Rate 98

Candid

AUGUST 18, 2021

For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . But when looking at the bigger picture, even more valuable benefits become clear: Higher conversion rates through better-targeted donor lists. Reduced overhead costs of broad fundraising outreach.

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Course Fundraising Mail Analysis 130

Allegiance Group

APRIL 3, 2025

Last year marked the fourth consecutive year that retention rates declined year over year in Q3, with only 13.8 These declining retention rates show the importance of employing good retention strategies , as retaining existing donors is more cost effective than acquiring new ones. percent of new donors retained year to date.

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Donor Tips Retention Mail 52