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A Budget Is Not a Spreadsheet: 7 Steps to Strategic FY26 Planning for Public Media

Allegiance Group

For many in public media, budget season is upon us. Assess your marketing mix direct mail, digital, email, social media, SMS, and on-air to determine where your dollars are working and where adjustments are needed. Direct mail still a top performer? Your budget is a roadmap for the year ahead. Where is performance lagging?

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Next-Gen Nonprofit Fundraising: How Personalization Powers Success

Nonprofit Tech for Good

Automated Personalization: Salesforce automates personalized communications across multiple channels, including email, social media, and direct mail. About the Sponsor iMission is a full-service digital-first marketing agency working exclusively with nonprofits, public sector organizations, and schools.

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Timing Year-End Fundraising in an Election Year: A Survival Guide

Bloomerang

To be clear, that advice is for nonprofits mailing direct mail and email appeals in battleground states and only covers the 14 days before the presidential election. Fundraising always requires bravery, no matter what the day brings—whether it’s an election, a natural disaster , or a public health emergency.

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22 Statistics About #GivingTuesday Donors Worldwide

Nonprofit Tech for Good

Research and public policy – 1%. Public media and communications – 0%. Direct/Post mail (credit or debit card, cheque) – 12%. A handwritten note sent through the mail asking me to give – 12%. Corporate accountability – 0%. LGBTQIA+ – 1%. Peace and nonviolence – 0%.

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New scam involves fake BianLian ransomware notes

Mashable Tech

Ransoms letters (yep, snail mail) are sent to corporate executives claiming to be from "BianLian Group," a known Russian ransomware gang, saying they've infiltrated the organization's network and demand payment to a Bitcoin wallet or else sensitive information will be published on its network.

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[ASK AN EXPERT] How To Build A Nonprofit Mailing List

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Of course, you’re correct. Host a webinar.

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Rebooting in iOS 14 is automatically resetting app defaults to Mail and Safari

TechSpot

Alongside a plethora of new features baked into iOS 14, Apple also opened its mobile OS to third-party browsers and email clients by letting users set them as defaults instead of Mail and Safari. While the feature has arrived with iOS 14, which rolled out to the public yesterday, users.

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