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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. Increasingly, emails are being filtered to the Promotions Tab in Gmail or to spam folders in Outlook.

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Why Segmentation Is So Important in Email Marketing

NetWits

It will also help to prevent people from marking you as Spam. Preference and Opinion – this is something that you can survey or poll your donors on, and collecting this information via an online portal is a great idea. Lastly, when in doubt, segment your e-mail list like you would for direct mail. First, Create a Plan.

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Nonprofit Donor Engagement Strategies: Breaking Through the Noise

Neon CRM

Your donor engagement strategy outlines exactly how you’ll reach out to donors and the KPIs you’ll track to measure how engaged a donor is with your organization. Sharing conversation starters, polls, or even quizzes on social media can inspire lots of engagement. Can you remember the last time you got a phone call that wasn’t spam?

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How to Measure the Success of Your Virtual Event

AccelEvents

which can be used in tracking key performance indicators (KPIs) and helping you fully understand your event’s success. It is also a good idea to track registration by type. By using features like event gamification, interactive polls, quizzes, Q&A sessions, and live chats can help you increase engagement. Social media?

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How to Measure the Success of Your Virtual Event

AccelEvents

which can be used in tracking key performance indicators (KPIs) and helping you fully understand your event’s success. It is also a good idea to track registration by type. By using features like event gamification, interactive polls, quizzes, Q&A sessions, and live chats can help you increase engagement. Social media?

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Nonprofit Technology News for August 2013

Tech Soup

Gmail’s new tabbed inbox automatically categorizes incoming mail and puts it in the new inboxes: primary, promotion, social, updates. These services, by-the-way, are different from spam filtering services like Postini , GFI.com, or Spamcop. They are cloud-based services so are priced per user per month.

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