Mail Poll ROI 
Nonprofit Tech for Good
JANUARY 12, 2010
Nonprofits with national and international name recognition do great on Facebook in terms of growing a large fan base, but many small to medium-sized nonprofits struggle to achieve the elusive Facebook ROI (Return on Investment) – website traffic, new e-mail newsletter subscribers, mobile subscribers, online donors, thumbs up and comments i.e,
Nonprofit Tech for Good
MARCH 24, 2010
For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.
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Nonprofit Tech for Good
DECEMBER 30, 2009
13% Check/snail mail. 5) Does your nonprofit poll your online donors about what communication tool inspired them most to donate on your Website? [ [link] ]. 6) What is the size of your organization’s e-mail newsletter list? [ [link] ]. 2% Our organization does not publish an e-mail newsletter. [ [link] ].
Nonprofit Tech for Good
FEBRUARY 9, 2010
On that day I polled fans asking if they read Updates anymore, and the overwhelming response was no. But nonprofits have sent out millions of e-mails and Tweets over the last few years asking supporters to “Become a fan!&# Tags: Facebook ROI (Return on Investment). You can’t blame them for it. That’s business.
TechImpact
AUGUST 19, 2014
Whether it be a phone call, email, or direct mail sent out, through a CRM, your nonprofit can track how a person responds to a certain type of communication method, know whether or not they’ve donated, how they’ve donated, and almost anything else you want to track. End users are lost, and training finds them.
Nonprofit Tech for Good
JUNE 29, 2011
Nonprofit fundraisers spent the first decade of the 21st century perfecting e-mail communications and fundraising. All the hopes and buzz that we were writing, e-mailing and talking about in 2000 are now transforming into real dollars raised online. I don’t think so. Not at all.
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 31, 2008
to quantify ROI Page views from our stats program & Video view count from youtube ??? to quantify exposure Time spent on page & Vote count from poll program ??? KEY TAKEAWAYS ABOUT ROI, MEASUREMENT, and METRICS for nonprofits using social media If you or your boss are stuck on time spent ROI, track as you go.
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