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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. If they can not, then those subscribers should be deleted to improve your open rate, thus email deliverability.

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11 Donate Now Best Practices for Nonprofits

Nonprofit Tech for Good

While it’s impossible to track these donations unless you poll your online donors, the more your nonprofit utilizes social media to build your online brand and your e-newsletter list, the more likely potential online donors are to discover your nonprofit—and your nonprofit’s “Donate Now” landing page. Monitor Your Charity Ratings and Reviews.

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10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

At the beginning of each of my webinars, I poll my attendees: “Where did you first find out about this webinar?&# Though subscription rates are dropping by an average of 1% each year, e-Newsletters are still a powerhouse of ROI. In fact, social media has increased the consumption of e-mail.

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Four Reasons Why Nonprofits Should Reconsider Facebook

Nonprofit Tech for Good

I have been in trainings where if I even hint that perhaps Facebook is a little over-rated, then eyes glare, people shift in their seats, and I have recollections of a few people even walking out. Nonprofits throughout the world have sent millions upon millions of e-mails, Tweets, bulletins, updates, etc. 2) From my e-mail newsletter.

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Relationships That Raise Funds: 5 Tips for Creating Successful Peer-to-Peer Fundraisers

NetWits

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc). 4) Activate.

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Why Segmentation Is So Important in Email Marketing

NetWits

Segmenting your lists will lead to more targeted messaging and is proven to boost response rates and help to reduce unsubscribes. Using segmentation can drastically improve your response rates, increase the value of your communications for the recipient, help reduce unsubscribes, and prevent list fatigue. Basic Rules of Segmentation.

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Don’t Think Social Media Results in Online Donations? Think Again!

Nonprofit Tech for Good

Like other early adopters of the day, I was more than eager to pay the $200 Donate Now account sign-up fee and high donation-processing rates. Nonprofit fundraisers spent the first decade of the 21st century perfecting e-mail communications and fundraising. I don’t think so. Not at all.