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Why Nonprofits Need to Stop Turning Their Direct Mail Appeal Into an Email Appeal

Media Cause

Your direct mail appeal is written and approved. Mail and email are, to state the obvious, different. So how can you leverage the good work you’ve done for the mail channel? . We’re not here to besmirch the good name of Direct Mail. The data is clear: Mail remains a vital source of revenue for most nonprofits.

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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. If they can not, then those subscribers should be deleted to improve your open rate, thus email deliverability.

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Your End Of Year Fundraising Questions Answered

Bloomerang

Included in this article you’ll find: The results of our flash polls we conducted on year-end fundraising. Let’s dive into the poll data. Year-end Appeal Creative (inclusive of email and direct mail): 96% were writing their own appeals and not using a copywriter. 34% were only sending out 2-3 appeals (direct mail and email).

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3 Membership Engagement Strategies to Try Today

Neon CRM

A simple interest poll can provide a considerable boost in attendees. Make it personal: Personalized messaging can lead to a 26% increase in open rates. Once you’ve hit send, keep an eye out on your open rates and click through rates. A good CRM will allow you to easily plan this out ahead of time.

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Four Surprising Findings from Qgiv’s Generational Giving Report

Qgiv

Giving preferences have changed in the last few years since the COVID-19 pandemic, and fundraisers are facing challenges, like overall donor numbers being down and donor retention rates also being at a low. The Generational Giving Report polled members of Gen Z between 18 and 27 years old, and the findings were exciting!

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Qgiv’s Generational Giving Study and Giving USA’s “Giving by Generation”: A Comparison

Qgiv

Direct mail is still important One shocking finding is how important direct mail is to fundraising. Even with advancements in technology like email and text messaging, donors welcome direct mail as a preferred method of communication. They share the stage with Baby Boomers who also prefer direct mail communication.

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4 Communications Strategy Tips for Donor Retention

sgEngage

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . A prevailing myth in the nonprofit sector is that traditional mail has been phased out by the internet.

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