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Mastering Your End-of-Year Fundraising Plan: Calendar + Checklist

Bloomerang

What was our retention rate year over year? October Collect testimonials, impact stories, videos, and pictures and use them to write ‘reporting back’ stewardship emails, postcards, texts, thank-a-thon phone scripts, or letters. Perform any necessary list cleaning on your direct mail and email lists. Set campaign goals.

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4 Top Donor Retention Strategies to Keep Your Year-End Donors

CauseVox

Youre probably generally familiar with the concept of donor retention , but you may not know your own rate or the many nuances of donor retention strategies. You can also look at the number of first time donors from 2023 who gave a second gift in 2024 (your first-time donor retention rate). Lets make this happen.

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A Budget Is Not a Spreadsheet: 7 Steps to Strategic FY26 Planning for Public Media

Allegiance Group

Step 1: Start by Looking at the Big Picture Before diving into spreadsheets, take a moment to assess where your fundraising program stands. Assess your marketing mix direct mail, digital, email, social media, SMS, and on-air to determine where your dollars are working and where adjustments are needed. Where is performance lagging?

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The Essential Nonprofit Fundraiser’s Guide to Mobile Giving

Bloomerang

To raise significantly more money through existing email channels, add a link to your online donation page or a mobile email donation button, like the one pictured below. Traditional marketing tactics, like flyers, posters, direct mail, and bus stop advertisements, pair remarkably well with mobile giving.

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Nonprofit Marketing: The Savvy Nonprofit’s Ultimate Guide

DNL OmniMedia

Measuring the effectiveness of your marketing efforts: Set yourself up to track your marketing efforts success by measuring key performance indicators (KPIs) like return on investment, click-through rate, conversion rate, and more. Dont be afraid to A/B test social media posts, direct mail appeals, and other marketing materials.)

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Theater Ticket Software: 12 Top Solutions for Nonprofits (2025)

Neon CRM

Compare this against flat-rate options to determine what works best for your theater. You should make sure the software supports various ticket options–such as VIP, student discounts, or group rates—and seating layouts. Understanding the pricing structure of your ticketing software is vital for effective budgeting.

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The Ultimate Guide to Nonprofit Websites (Updated 2025)

Neon CRM

According to the 2025 M+R Benchmarks report, almost every kind of nonprofit (that is, everyone except environmental nonprofits ) raised more online than they did through direct mail. Make a List of Big Picture Website Goals Set S.M.A.R.T. These are big-picture goals that you’re using to guide your decision-making.