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October Collect testimonials, impact stories, videos, and pictures and use them to write ‘reporting back’ stewardship emails, postcards, texts, thank-a-thon phone scripts, or letters. Write, design, proof, test, and schedule all direct mail appeals, email appeals, and social media ads and posts (all must match).
Make sure your website is mobile optimized for donors using their cell phones. 4) Add to Mailing List. Create a special video from your executive director, staff, board members or even a beneficiary featuring a heartfelt thank you for donating and emphasizing one call-to-action. 2) Encourage to Volunteer.
The Chronicle of Philanthropy and Fast Company reported the following statistics from the report: 40% of those surveyed in the study researched nonprofits on their phones. 79% of donors were influenced by an online video ad. 57% donated after seeing a video. 25% of respondents made a donation via a mobile device.
Chamber of Commerce Foundation’s 2012 report The Millennial Generation Research Review cites 80 percent of millennials sleep with their phone next to the bed. Comfortable with technology and used to constant emails, can the old-school electronically mailed message stand out midst the noise? Content is key. Test for the best.
In the past, nonprofit infographics were long and dense with data, but moving forward mini-infographics designed for social media and short-form video format could provide a much-needed boost in organic reach and engagement on social media. Millennials and Gen X appreciate snail mail that isn’t a bill or a notice of a bill to come.
Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy – Guest Post by Michael Hoffman, CEO of See3. It’s obvious to anyone who spends time online that video is taking over the internet. It is the dominant form of content we all engage with – on our desktops, our tablets and now our phones.
Nonprofits that have the resources or connections to tap into media, celebrity or large e-mail lists have done well, but many others are simply breaking even (or not). 4) In your videos. Many nonprofits are experimenting with text-to-give fundraising, but thus far results have been mixed. 2) In your Facebook Profile Pic.
Reports and predictions of the death of e-mail fluctuate seemingly on a quarterly basis. That said, the roles of email and e-newsletters are constantly evolving and even though the number one activity on mobile phones is email, that could change in the future. 4) Add “Subscribe&# Pitches to Video Overlays.
They will Tweet from location, break news on Facebook, send out group text calls to action, document in real-time photos and videos, and blog report backs live from events as they unfold. Beyond adding your nonprofit on the desktop site, most of the ROI from using Foursquare comes from using it on an iPhone, Android phone, or Blackberry.
Later, you get their end-of-year appeal in the mail or in your inbox. But wait—a couple of days later, your phone rings. Then, around the beginning of the end-of-year giving season, steward them with a card, phone call, email, or video to thank them. Need more than example phone scripts? You feel fantastic. .
Muchos kudos to the nonprofits that kept the donation process limited to one or two pages with only minimal data required to donate (name, mailing/billing address, and credit card information). 5) If the nonprofit required a phone number to make the donation. None included a “Thank You” video or slideshow.
Animoto enables users to turn their photos, video clips, and music into videos that can be uploaded to YouTube and shared on the Social Web. Bravo enables brands to capture user-generated videos directly from the Web. CharityRadio is a live weekly radio program that you listen to over your mobile phone.
This website allows users to build visually appealing interactive timelines using video, audio, images, location, social media, and timestamps. A free, open-source software program that enables users to send group text messages from computers or mobile phones. You can either manage your group online or on your mobile phone.
By using community-driven fundraising techniques, such as peer-to-peer fundraising , making phone calls, sharing the campaign online, connecting you with prospective donors, or using their community connections to broaden your campaign’s scope, your board can kickstart the fundraising efforts. This year-end, spice it up with a phone-a-thon.
Ideal for capturing contact information for your mailing list, event registrations, and even customizing PayPal into your website for donation processing, Wufoo is well-reviewed and reasonably priced. Vine is Twitter’s mobile app that can be used to create and share 6-second videos on Twitter. Wufoo :: wufoo.com.
My suggestion: Cut the text to a couple of sentences, increase the font size, add social networking icons or graphics with a message to donors to “like/follow/subscribe to stay current on progress” being made by the nonprofit, and add a “Thank You” video or slideshow/graphic.
Multi-pages on a desktop and phone are cumbersome, clunky, and according to studies, will result in a higher abandonment rate. Nonprofits are missing a big opportunity to stay more connected with their constituents by not capturing mobile phone numbers. Think: big, bold and standalone – away from other button options.
Animoto enables users to turn their photos, video clips, and music into videos that can be uploaded to YouTube and shared on the Social Web. Bravo enables brands to capture user-generated videos directly from the Web. This website tracks what sites are the most popular in the world today. Animoto :: animoto.com.
If sending direct mail, include a QR code that goes to a landing page with multiple giving options. Invest in creating more visuals (a picture is worth a thousand words) including short videos showing the tangible impact of your work in action (it’s fine to make them on your own smart phone).
Facebook Ads offer you lots of different objectives for your campaigns, such as reach, video views, engagement or conversions, and they’re even more sophisticated than you might think. . 3) Understand Facebook Ad objectives. When you tell Facebook to get clicks, it will find a lot of people who will click on every link they see.
A custom-branded “Thank You” Landing Page that can be easily set-up, designed, and modified to include social networking icons and pitches as well as videos and images and slideshows. A phone number is not required to make an online donation though it could be an opt-in if the nonprofit wants to build their mobile list for text alerts.
First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc).
A phone call or handwritten note acknowledges their role in your success and makes them feel valued at the highest level. And don’t rely on just one channel; emails, social media posts, and direct mail all play a part in meeting donors where they are. And don’t underestimate the power of direct mail.
Being thanked for my previous gift was much more persuasive than receiving multiple emails and direct mail letters. If you cant phone or meet personally, try texting a quick video of yourself saying thank you. Often Im testing organizations while I consider whether to become more or less involved.
This website allows users to build visually appealing interactive timelines using video, audio, images, location, social media, and timestamps. You can either manage your group online or on your mobile phone. A great source for free icons to use on your website, blog, Facebook Page, in your e-mail newsletter, etc.
email, snail mail, fax, phone, etc.). Create unique videos and photos detailing the impact of their donation. Exclusive access. Create levels of giving to recognize major donors for their contributions and to also encourage them to take their donation to the next level. Public recognition.
Laptops and phones and even game consoles are all getting a new look on the outside and new specs on the inside this year, and you might be tempted to upgrade. Youll just answer a few questions about your phone, then take your packaged device to a UPS Store and show the clerk a QR code in order to get your prepaid shipping label.
TechSoup discusses unified communication (UC), which is a type of internal communication structure that combines text messaging, web conferencing, email, video, and instant messaging, among other technologies to connect employees more effective and efficiently. Office phones. Instant messaging.
Ideal for activist organizations, CrowdVoice allows organizers to create “Voices” of protest where users can monitor and contribute links, photos, and videos of protests worldwide. This website allows users to build visually appealing interactive timelines using video, audio, images, location, social media, and timestamps.
And if you are interested or just kind of want to see what we got going on, there’s all kinds of videos and stuff you can watch on our website. And if you have monthly donors, you segment them out in your email, you segment them out in your mailing, and then you can track to see how they’re responding. You have to e-mail.
Not a big loss since they were filtered into a mail box that few ever visited, but it is worth noting that fans can now mail admins directly if you have enabled the functionality under Edit Page > Manage Permissions > Show “Message” Button. Chapter 5 :: Producing and Editing Videos. Updates no longer exist.
Ideal for activist organizations, CrowdVoice allows organizers to create “Voices” of protest where users can monitor and contribute links, photos, and videos of protests worldwide. This website allows users to build visually appealing interactive timelines using video, audio, images, location, social media, and timestamps.
CharityRadio is a live weekly radio program that you listen to over your mobile phone. Listeners opt-in to receive a phone call at show time and no dial-in is required. This website allows users to build visually appealing interactive timelines using video, audio, images, location, social media, and timestamps.
Share Stories, Photos, and Videos from Events. You should be regularly photographing and recording videos at important events that your nonprofit hosts. A day or two after the event, write up a brief blog post summarizing the event, with a Flickr slide show or YouTube video recapping the event. Provide Organizational Updates.
Share Stories, Photos, and Videos from Events. You should be regularly photographing and recording videos at important events that your nonprofit hosts. A day or two after the event, write up a brief blog post summarizing the event, with a Flickr slide show or YouTube video recapping the event. Provide Organizational Updates.
Not a big loss since they were filtered into a mail box that few ever visited, but it is worth noting that fans can now mail admins directly if you have enabled the functionality under Edit Page > Manage Permissions > Show “Message” Button. Chapter 5 :: Producing and Editing Videos. Updates no longer exist.
First names only! Here are 6 channel options: A simple phone call from you, or even better—a board member A postcard A video email A letter An email A text 3 time-saving ways to report impact with scale and efficiency (no matter how big or small you are!) Bomb Bomb offers free video email accounts to nonprofits.
Maybe think about making a switch or, if you’re just curious about what we have going on, visit our website, all kinds of videos you can watch, kind of get a sense of what we’re all about. That Zoom briefing of where your organization is at becomes a video. . People like pictures, video over words. Expression.
Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. Donation letters are used to request financial contributions or solicit in-kind donations through traditional channels, like direct mail, or using digital channels, like email.
Phone call from your mom. Text message on your phone from your husband. Phone message from the kid’s principal. Obviously bulk snail mail from a charity you donated to three years ago. Rebecca Black’s new video. Take a look over the list and you’ll see what I mean … Email from your boss.
I considered going with an iPhone but haven't been wild about the user experience on my iPad (too inflexible, inconsistent navigation from app to app, Apple bans apps they simply don't like) and I can't abide the idea of a phone with a battery that can't be swapped (which also eliminated the new Motorola Droid RAZR from consideration).
Donors who gave $1000 or more may receive a personal phone call to learn about their interests, while $10 donors may get a welcome email series (dont worry, well talk more about that soon). They can come through any channel: email, direct mail, social media. Think about how you can personalize your stewardship to each group.
I also received articles in the mail. You can lead up to a face-to-face visit or phone or video call by asking for feedback via email or mail. . As soon as the survey is returned (electronically or via mail), send an immediate thank you with a suggestion of a few dates and times for a visit. So far, so good. .
You can check out videos to watch to really get a sense of what we’re all about. . In direct mail and digital fundraising, you can often base it on money targets, $82.57 Should I call you on the phone periodically? Will you make a phone call? two living legends in the fundraising sector. will do this.
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