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Storytelling has become a hot topic in non-profit fundraising. There’s a reason for this change: storytelling is extremely important to good fundraising. Sometimes this conversation happens in person or on the phone. Other times, we talk to our donors through newsletters, e-mails and snail mail letters.
There was also a session on creating email campaigns that increase donations and optimizing emails for mobile phones , which leads into the next takeaway. Just like direct mail, email isn’t going away just because some new thing called social media came along. You probably have a smart phone in your pocket or on your desk right now.
By using community-driven fundraising techniques, such as peer-to-peer fundraising , making phone calls, sharing the campaign online, connecting you with prospective donors, or using their community connections to broaden your campaign’s scope, your board can kickstart the fundraising efforts. This year-end, spice it up with a phone-a-thon.
In the process of coming up with a nice design and captivating storytelling to capture potential supporters, you may be overlooking a few fundamental and truly effective steps to boost conversions on your online donation page. So why can’t you convert more of your web traffic into donors? 1) Make Giving Simple.
And yet I can’t help feeling as if the internet has imprisoned us with shackles that look like computers, tablets, and phone screens. Thats because human beings are hardwired for nonprofit storytelling. Think in terms of creating storytelling systems that honor your clients and your mission. A chilling notion.
Integrate an email campaign with your direct mail appeal and follow up with a phone call based on donor value, if warranted. Phone calls are more personal and could help donors feel their support will make a big difference. Phone calls are more personal and could help donors feel their support will make a big difference.
Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. Donation letters are used to request financial contributions or solicit in-kind donations through traditional channels, like direct mail, or using digital channels, like email.
Nonprofits that work in international development, disaster relief, or wildlife conservation often do this sort of storytelling in print materials and website articles, but it also works extremely well as blog content. A first-person voice is best. Allow Guest Bloggers to Post Commentary and Share Their Expertise.
CharityRadio is a live weekly radio program that you listen to over your mobile phone. Listeners opt-in to receive a phone call at show time and no dial-in is required. A free, open-source software program that enables users to send group text messages from computers or mobile phones. CharityRadio :: charityradioshow.com.
A free, open-source software program that enables users to send group text messages from computers or mobile phones. A mobile app that allows you easily conduct mobile searches by simply speaking into your phone using their new “Speak Now” technology. You can either manage your group online or on your mobile phone.
Nonprofits that work in international development, disaster relief, or wildlife conservation often do this sort of storytelling in print materials and website articles, but it also works extremely well as blog content. A first-person voice is best. Allow Guest Bloggers to Post Commentary and Share Their Expertise.
Never mind that they dont know her or have her phone number). How about a boss, CEO, or board member who thinks that just because they dont like something (like monthly giving, legacy marketing, direct mail, full-page reply devices), donors wont like it either? Got stubborn board members who balk at term limits?
I find inspiration in the work of my favorite writers and I love learning about the creative process of great storytellers. An iPod, a phone, and an Internet communicator. But, it’s what happened next that was legendary storytelling. The second is a revolutionary mobile phone. An iPod, a phone…”.
Ideal for capturing contact information for your mailing list, event registrations, and even customizing PayPal into your website for donation processing, Wufoo is well-reviewed and reasonably priced. Vinepeek gives you a glimpse of Vine’s potential for visual storytelling. Wufoo :: wufoo.com. Worldometers :: worldometers.info.
CharityRadio is a live weekly radio program that you listen to over your mobile phone. Listeners opt-in to receive a phone call at show time and no dial-in is required. A free, open-source software program that enables users to send group text messages from computers or mobile phones. CharityRadio :: charityradioshow.com.
The very best way to communicate with both current and prospective monthly donors is through storytelling. . Begin Your Monthly Giving Storytelling before Asking. You may as well borrow from the best, and Charity: water does an outstanding job of storytelling through their monthly giving community The Spring. They give/you give.
Dont be afraid to A/B test social media posts, direct mail appeals, and other marketing materials.) of internet users access the internet using their mobile phones. Direct Mail Send your supporters a variety of printed materials, from personalized invitations to events to fundraising letters, via direct mail.
That’s why every culture uses storytelling to pass down vital traditions and values. See this principle at work in these good and bad examples of nonprofit storytelling. Typically, that’s a phone call. Great storytelling can boost the results of your year-end donation letter. Why You Need a Great Story. postal service.
Leverage storytelling to build a base. Communication specialists who will help your campaign attract new supporters through email campaigns, social media, phone calls and direct mail, and events. Leverage storytelling to build a base. But as with any great storyteller, you’ll first need to know your audience.
Use Your E-mail Signature. A fast and super easy way to market your organization's mission and upcoming events/programs is to make the most of your e-mail signature. The most effective signature lines include: name, title, organization name, phone number, web address, tagline (organization mission, specific event notice, campaign, etc.),
Breaking the rules can be one of the very best things you can do to increase response for your next nonprofit direct mail appeal. Shut down notifications, turn off your phone, and grab a cup of coffee to learn what you can still do to drastically improve the results of your next appeal.
Engage Your Board of Directors To Make Phone Calls Your Board of Directors isn’t just a governing body, they’re also your biggest supporters and most eager volunteers. 10-20 phone calls is a reasonable number for the average person. When done correctly, a 3-minute phone call can increase first-time donor retention by 30%.
Forget what you’ve been told: Your annual appeal doesn’t have to be sent in December only, you don’t have to focus solely on finding major donors, and sending the annual appeal letter in the mail doesn’t have to be the end of your annual campaign communications. Most emails are read on phones! In fact, it can be the beginning.
When email works together with your social media, direct mail, in-person activities, phone calls, and website, your supporters have many more opportunities to hear your message. At the top of that time period, you send a direct mail appeal. Make It Omnichannel These days, email is not standalone.
Modern technology provides us all with new opportunities for storytelling, including new ways to approach the ever-important visual element. That is the topic of the most recent episode of The sgENGAGE Podcast: Visual Storytelling: A Picture is Worth 60,000 Words. Wrap our heads around the idea of visual storytelling.
Creative Deviations, How you can infuse your story-telling, fundraising and direct response with more creativity by John Lepp For years, my go-to bible for direct response was Denny Hatch’s Million Dollar Mailings. What I can tell you is that you’ll be thinking differently about every aspect of your next mailing.
Some examples of fundraising and marketing assets you may use in your campaign include: direct emailing , radio ads, bus ads, mail drop, etc. Being able to write your direct mail letters in September. The post How to Run a Successful Fundraising Campaign appeared first on The Storytelling Non-Profit. Get that done in October.
Do-it-yourself digital storytelling is all the rage, so check out all the resources from our recent digital storytelling event for quick tips on creating short, easy digital stories for your organization. mail and phone directories. DIY Software Learning Resources. DIY Office Setup. Clean that messy desk and make room.
They simply need to be good storytellers. Storytelling opens doors and creates interest and can be coupled with an invitation to “take action” on the organization’s website which hopefully helps them acquire email addresses. In some cases, your mailings may not reach people because their mailing address has changed or has a typo.
Let’s focus on these four main channels: Direct mail. Yes, physical mail can be a part of digital marketing! In fact, consumers are likely to spend 25% more when you use direct mail and email together. Use these four means of communication in conjunction with other personalized outreach like phone calls for the best results.
Only to be interrupted by a notification on your phone for a new *free* webinar promising the latest in fundraising innovation (probably something AI-related). My own site, where I regularly publish the best examples in nonprofit storytelling and donor communications (including both email and direct mail). PamelaGrow.com.
Fundraising communications encompasses: your donor communications like your donor newsletter and thank-you letters , your elevator speech and how you describe what your nonprofit does, the stories you tell and how you use storytelling for fundraising, and how you Ask for donations. Reach out to [name] at [phone] or [email].”
This will set your posts up in a grid formation in advance, which allows you to keep your social media in order even if you’re away from your computer or phone. Marketing in the nonprofit sector tends to be more emotion-centered than the for-profit world, so storytelling is key.
Communication Preferences: Which groups of donors like to be communicated with via email, social media, direct mail, or phone calls? Maybe pick up the phone and call a few of your donors! So maybe you only need to mail 500 rather than 5,000 printed donation forms every year. It Is A Win/Win!
Most nonprofits should instead consider their usual channels of direct mail, email campaigns and social media and experiment in some new areas like Livestreaming. If you’ve decided to try out using QR codes in any of your mail appeals (of course you have!), 2) Focus on Storytelling and Impact.
Pierre Khawand can be contacted via e-mail at pierre@people-onthego.com or phone at 415.503.1649. Currently, as project manager for TechSoup's Digital Storytelling Campaign. Find him on Twitter at @pierrekhawand and on as a guest blogger on the TechSoup Blog.
Email: For your donors who prefer to be contacted through email, you can use longer storytelling appeals and link directly to your donation form. Direct mail: Some of your donors may prefer the more personalized feel that direct mail provides for fundraising appeals and thank-you letters.
Nonprofits that work in international development, disaster relief, or wildlife conservation often do this sort of storytelling in print materials and website articles, but it also works extremely well as blog content. A first-person voice is best. Allow Guest Bloggers to Post Commentary and Share Their Expertise.
For example, Neon CRM users can create groups based on gift size, initial donation type (online, direct mail, or in person), their level of engagement (one-time donation versus recurring donors, for example), or the campaign that prompted their gift. You can donate online, send a check, or scan the QR code below to donate your phone.
How staff members answer the phone, whether the walls look bright, if your waiting room is inviting—these aren’t trivial. For any gift, whether that from direct mail or a foundation proposal, you need all three. In 2021 the single most cost-effective marketing skill a nonprofit can invest in is the development of “marketing eyes.”.
Offer a QR code or link leading to the page so attendees can easily access it on their phones. Direct mail: Direct mail is a tried and true way to connect with supporters who prefer traditional marketing methods. Personally invite these supporters to your event with a handwritten note or phone call. Merchandise.
Chances are you probably already do this with Yahoo Mail or Google Docs or Flickr or Salesforce or Twitter or Facebook. The proliferation of smart phones and the apps they run means that we are working in the cloud more than we may even realize.
While it may be tempting to stick to one marketing channel, a multi-channel strategy uses email, social media, text messaging, and direct mail, to reach a wider audience and generate more excitement for your auction. Direct mail marketing. Use a few impactful images as well to enhance your storytelling. Email marketing.
And yet I can’t help feeling as if the internet has imprisoned us with shackles that look like computers, tablets, and phone screens. Better storytelling/more humanity When it comes to fundraising, our hearts nearly always overrule our heads. Carve out roughly 30 minutes for this free storytelling training.
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