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12 free nonprofit books to help you achieve year-end fundraising success

Candid

These nonprofit books provide sample messaging and practical guidance to help you write appeals that resonate with your donors and compel them to support your organization. Read this book to gain confidence by learning tools, sample dialogues, and techniques to ask anyone, for any amount, for any purpose. The Annual Campaign by Erik J.

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It’s Not Too Late: 3 Strategic Year-End Fundraising Tips

Bloomerang

The subject line is like the envelope for a direct mail letter; it’s a critical part of your appeal “package” as 47% of email recipients open an email based on the subject line alone. If someone wants to reach you by phone or email, it should be easy for them to do so. Send it to everyone on your mailing list who hasn’t responded yet.

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The Ideal Year-End Fundraising Calendar [2024]

CauseVox

Here are some ways you can fundraise during year-end: Email “asks” A phone-a-thon Online crowdfunding campaign Peer-to-peer fundraising Direct mail pledges A one-day giving blitz such as GivingTuesday Virtual events Incorporate a matching grant Delegate Tasks: Once you set your goal and plan, it’s time to delegate.

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Unlocking The Power Of A Donor Thank You: Feeding America’s Approach

Bloomerang

Make use of a New Donor Welcome Kit that contains sample content. Taking a multi-pronged approach Feeding America advises using a multi-pronged direct marketing approach that includes and integrates direct mail, personal phone calls (including telemarketing), texting, and video. There’s nothing better than that.”

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7 “Must Do’s” When Thanking Donors To Win Their Heart and Set Up Future Gifts

Get Fully Funded

To do that, you have to connect with them emotionally through a story, a photo, and hero language that makes them feel special and important, like they personally stepped in and made a difference through their gift. If you’re not sure what to say, here’s a list of sample phrases you can use to thank donors.

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5 Tricks for Writing Better Fundraising Emails

Get Fully Funded

What stories would you tell? They need you to tell them a story that interests them and moves them. That kind of reading can feel like a chore, especially if you are reading on your phone screen, which most of your readers probably are. Isaac, I just have to share this story… Taylor, this is too cool not to share!

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From Lost To Loved: Turning Lapsed Donors Into Devoted Donors

Bloomerang

By thanking them quickly and personally, communicating impact, and sharing success stories. How you SHOULD NOT communicate with lapsed donors Stop sending reinstatement and member renewal mailings to lapsed donors on auto-pilot. Here’s a sample: Dear [donor first name], I’ve been thinking about you and wondering how you are.

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