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Finding True ROI in Digital Strategies

Forum One

But understanding the true components and possibilities of a digital initiative can reveal efficiencies that save time and effort, providing a return on investment (ROI) far greater than anticipated. Eliminate time-consuming tasks with process integration ROI: Staff time and frustration are saved when automated processes work.

ROI 95
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11 TwtPoll Results Nonprofits Can Use to Plan 2010 Communications Strategies

Nonprofit Tech for Good

2) ATTN Donors: Have you ever donated to a nonprofit organization through your cell phone? [ [link] ]. 13% Check/snail mail. 13% Check/snail mail. 6) What is the size of your organization’s e-mail newsletter list? [ [link] ]. 2% Our organization does not publish an e-mail newsletter. [ [link] ]. 10% Other.

Results 195
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The 7 Habits of Highly Effective Fundraisers

The Fundraising Authority

They Pick Up the Phone. When they need to get in touch with a donor or prospect, they don’t send an e-mail first… they pick up the phone and make a call. Then they follow up with an e-mail. The only way to know what works, and what doesn’t is to track metrics and return on investment (ROI) for all fundraising tactics.

Effective 208
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10 Essential Tools for the Nonprofit New Media Manager on the Go

Nonprofit Tech for Good

Beyond adding your nonprofit on the desktop site, most of the ROI from using Foursquare comes from using it on an iPhone, Android phone, or Blackberry. Trottr allows you to record brief audio messages with your cell phone that are then hosted on the Trottr website. For example, here’s my first message: trottr.com/74qcww.

Media 232
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Why Continued Training Is Necessary For CRM Success

TechImpact

Whether it be a phone call, email, or direct mail sent out, through a CRM, your nonprofit can track how a person responds to a certain type of communication method, know whether or not they’ve donated, how they’ve donated, and almost anything else you want to track. End users are lost, and training finds them.

Train 193
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22 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Well, as of October 2012, Google Wallet is the first wallet service to launch the ability to donate online via a Google Wallet “Donate” button.

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33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Chapter 2 :: Experiment with Social Media Dashboards. Thus, please be careful when using any tool that automates posts from one social network to another.