Nonprofit Tech for Good

MARCH 20, 2024

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Neon One ] 72% of individuals say that the presence of a charity rating badge increases their likelihood of giving. Double the Donation ] The current donor retention rate is 41.9%.

Statistics 225

Statistics Online Fundraising Benchmark 225

Nonprofit Tech for Good

JULY 23, 2012

It is illegal to buy, sell, or trade mobile phone numbers, unlike e-mail and snail mail addresses. and your “Thank You” landing pages and e-mails. If Twitterers are willing to open a new browser and manually type in URLs, then they are just as likely to pick up their phone and send a text to subscribe.

Group 206

Group Practice Mobile Nonprofit 206

Nonprofit Tech for Good

JUNE 7, 2011

As social media taught us, those nonprofits who act quickly and embrace emerging trends tend to experience the highest success rate, and similar to the rise of e-advocacy and “E-mail Action Networks&# beginning in 2000-01, the nonprofit sector is on the brink of transitioning their e-advocacy efforts to the Mobile Web.

Advocacy 211

Advocacy Mobile Nonprofit Adopt 211

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations.

Fundraising 335

Fundraising Mail Law Donation 335

sgEngage

AUGUST 1, 2023

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

Mail 81

Mail Data Marketing Files 81

NetWits

MAY 31, 2011

Retention rates for online donors continue to lag offline donor trends. This is offset by larger long-term value trends for online donors, but retention rates are a serious issue that nonprofits need to focus on improving. Observations: The participants in the benchmarking group are dominated by direct mail focused nonprofits.

Benchmark 144

Benchmark Internet Report Giving 144

Nonprofit Tech for Good

DECEMBER 13, 2018

Looking at pages per session and bounce rate (ideally less than 70%), how engaged are our website visitors? 2) It doesn’t display well on phones or tablets. If your site doesn’t have a responsive design (meaning it displays well on computers, phones, and tablets), it’s time for an upgrade. Growing your mailing list.

Websites 239

Websites Nonprofit Guidelines Phone 239

NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc).

Raise 208

Raise Relationship Tips Fundraising 208

Care2

FEBRUARY 11, 2013

Unfortunately, many nonprofits don't feel like they have the luxury of focusing on fundraising strategies that will bring in long-term results, which has led to low donor retention rates. According to the Fundraising Effectiveness Project, the commercial business customer retention rate is 94%. That is an attrition rate of 59%.

Retention 76

Retention Rate Donor Strategy 76

sgEngage

FEBRUARY 9, 2023

Indirect costs can be confusing because there is conflicting information about indirect cost rates for nonprofits, what is considered an indirect cost, and how to calculate the costs. How does my nonprofit organization get an approved indirect cost rate? Organizations cannot get an approved rate until it is approved to receive funding.

Rate 87

Rate Question Government Fund 87

Nonprofit Tech for Good

JANUARY 10, 2022

Performance: The account must maintain a 5% click-through rate each month. Responsive Search Ads can increase your click through rate which helps keep you above Google’s thresholds. There are many types of Google Ad Extensions that may be helpful and lead to higher click through rates. Use Ad Extensions.

Google 341

Google Grant Guide Nonprofit 341

NTEN

SEPTEMBER 13, 2010

But what you may not have anticipated was that $41m of these dollars flowed through mobile phones via “premium text messages.” As it turns out, The Red Cross used but one of several common methods to generate revenue from mobile phone owners. Your nonprofit receives a check in the mail 30 to 90 days later. This, you expected.

Phone 94

Phone Mobile Method Haiti 94

Nonprofit Tech for Good

APRIL 5, 2012

You’ll also want to click on your name in the upper right of LinkedIn and select “Settings” to configure your privacy settings and e-mail notifications. For security reasons, do not add your phone number or mailing address. Connections can contact you directly through LinkedIn Mail. Make Connections. Give Recommendations.

Linkedin 211

Linkedin Profile Professional Tips 211

NetWits

FEBRUARY 7, 2012

. — Did you know that nearly 90 million Americans use their phone to read email ? ComScore reports that nearly 90 million Americans use their phone to read email – and that number grew by 28% over the past year. 14 of the 15 messages with the mobile template performed better, by an average of 2 percentage points of open rate. (So,

Template 167

Template Mobile email San Francisco 167

EveryAction

OCTOBER 26, 2022

TechJury has reported that SMS open rates average 98%. It is the 21st-century version of a phone call. Two weeks later, you get their end-of-year appeal in the mail. A 2015 study from Experian found that 94% of seniors (adults 70 and older) are sending text messages weekly, with a daily average of 11 messages.

Donor 216

Donor Giving Gift Photo 216

Amy Sample Ward

FEBRUARY 19, 2011

It found that if they needed help and couldn’t reach 9-1-1, one in five would try to contact responders through a digital means such as e-mail, websites or social media. Reports of violence and of peace efforts could be placed via the web or mobile phone. Another example of indirect content is that of social networks.

Disaster 206

Disaster Social Media Haiti Media 206

NetWits

AUGUST 15, 2011

Phone call from your mom. Text message on your phone from your husband. Phone message from the kid’s principal. Story that’s repeated endlessly on cable news because a producer thought it would get good ratings. Obviously bulk snail mail from a charity you donated to three years ago.

Reddit 152

Reddit Celebrate Spam Phone 152

Bloomerang

DECEMBER 13, 2021

The subject line is like the envelope for a direct mail letter; it’s a critical part of your appeal “package” as 47% of email recipients open an email based on the subject line alone. If someone wants to reach you by phone or email, it should be easy for them to do so. Send it to everyone on your mailing list who hasn’t responded yet.

Tips 123

Tips Fundraising Pledge Mail 123

Nonprofit Tech for Good

MARCH 8, 2013

Facebook Page Barometer is a tool that enables you to compare your nonprofit’s Facebook Page Insights (Reach, Engagement, Click-through Rate) to other pages that have signed up for the service (currently 3,300+). A free, open-source software program that enables users to send group text messages from computers or mobile phones.

Web 262

Web Tools Free Mobile 262

Nonprofit Tech for Good

JULY 28, 2013

Ideal for capturing contact information for your mailing list, event registrations, and even customizing PayPal into your website for donation processing, Wufoo is well-reviewed and reasonably priced. citizens to register to vote, vote by mail, and receive election reminders via text message. Wufoo :: wufoo.com. nonprofitorgs.

Free 280

Free Mobile Nonprofit Social Media 280

Get Fully Funded

FEBRUARY 22, 2022

Or, if you rent a list of names and addresses and send a direct mail piece to everyone on that list, you probably won’t recoup enough in donations to make that a worthwhile expense. This is a WHOLE other issue – how to succeed at direct mail fundraising.). What About Ratings on Sites Like Charity Navigator?

Fundraising 132

Fundraising Charity Mail Nonprofit 132

Nonprofit Tech for Good

MAY 18, 2013

Not a big loss since they were filtered into a mail box that few ever visited, but it is worth noting that fans can now mail admins directly if you have enabled the functionality under Edit Page > Manage Permissions > Show “Message” Button. The growth rate of groups has slowed significantly in recent months.

Social Media 258

Social Media Social Chapter Media 258

BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail!

Mail 61

Mail Money Raise Tips 61

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

Mail 52

Mail Relationship Digital Donor 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

It is the dominant form of content we all engage with – on our desktops, our tablets and now our phones. When we say video works, we don’t mean every video works, any more than we mean every email works or every direct mail piece works. When the word video is used in an email subject line, open rates double.

Video 139

Video Communication Strategy Stats 139

Nonprofit Tech for Good

MAY 16, 2024

These include direct mail, phone calls and messages, and in-person solicitations. Improved Donor Retention Additionally, smart donation asks contribute to improved donor retention rates. They do so through donors’ preferred methods, like email, social media, text messages , or direct mail.

Donation 246

Donation Data Fundraising Analytics 246

Bloomerang

FEBRUARY 13, 2023

In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%. On average, donor retention rates increase based on the average gift amount. For donors who give gifts under $100 the average retention rate is 25%.

Donor 107

Donor Strategy Help Retention 107

Bloomerang

OCTOBER 16, 2023

First names only! Here are 6 channel options: A simple phone call from you, or even better—a board member A postcard A video email A letter An email A text 3 time-saving ways to report impact with scale and efficiency (no matter how big or small you are!) Texting is the 21st century version of a phone call. You get the idea!

Gift 108

Gift Script Phone Voice 108

EveryAction

SEPTEMBER 2, 2022

Instead of picking up the phone to call a friend, we might text them an address or a date and time to meet up for lunch or a volunteer shift. Mobile messaging is a useful part of a multi-channel fundraising and engagement strategy , given the state of email and direct mail. The click-through rate for mobile fundraising messages was 6.3

Mobile 130

Mobile Digital Fundraising Advocacy 130

Pamela Grow

AUGUST 2, 2023

And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” Direct mail and digital work side by side to ensure your best campaign. Organize board members for a phone thank-a-thon. What’s your renewal rate? For direct mail, always think package, not letter.

Free 88

Free Fundraising Mail Nonprofit 88

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

We had a 50% response rate. So, while we were waiting, I asked the panelists to take bets. Geoff Livingston gave an overview of mobile trends , mentioning that the adoption rate of mobile phones and tablets are higher than Twitter now and mobile is now part of our lives. Mobile is where you need to be.&#.

Integration 98

Integration Mobile Conference Strategy 98

Connection Cafe

APRIL 3, 2014

We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). So, what led to our above industry average donor retention rates? I used to take it so personally if someone didn’t respond to an email, phone call, or appeal (that I wrote a personal note on!). Our database is healthy .

Retention 53

Retention Rate Donor Lesson 53

Pamela Grow

SEPTEMBER 25, 2024

Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Look at metrics like email open rate, click-through rate (CTR), direct mail response rate, donor retention rate, fundraising totals, and event attendance, depending on the strategies you implement.

Audience 111

Audience Effective Tips Newsletter 111

EveryAction

OCTOBER 12, 2022

I recommend that nonprofits mail out “no ask” holiday cards, give donors a gift by dropping off holiday plants such as poinsettias or even branded nonprofit organization swag, or even send a holiday greeting video or personalized text message. Maybe you want them to call a legislator, and this way they’re already on their phone!

Donation 159

Donation Donor Advocacy Gift 159

Care2

AUGUST 9, 2011

It’s “a matrix barcode (or two-dimensional code) that is readable by QR scanners, mobile phones with a camera, and smartphones. Direct Mail: Sending out a direct mail appeal to your membership? Great, tag on a QR code in a visible place on the direct mail piece to encourage people to make a donation on your website.

Mail 77

Mail Movie Camera Module 77

Nonprofit Tech for Good

MAY 18, 2013

Not a big loss since they were filtered into a mail box that few ever visited, but it is worth noting that fans can now mail admins directly if you have enabled the functionality under Edit Page > Manage Permissions > Show “Message” Button. The growth rate of groups has slowed significantly in recent months.

Social Media 207

Social Media Social Chapter Media 207

Bloomerang

NOVEMBER 21, 2024

What was our retention rate year over year? October Collect testimonials, impact stories, videos, and pictures and use them to write ‘reporting back’ stewardship emails, postcards, texts, thank-a-thon phone scripts, or letters. Perform any necessary list cleaning on your direct mail and email lists. Filter by date.

Calendar 91

Calendar Fundraising Gift Test 91