Nonprofit Tech for Good

OCTOBER 25, 2023

M+R Benchmarks ] 74% of nonprofits send an automated welcome email after joining a newsletter and these messages have an average open rate of 202% higher than traditional email campaigns. Nonprofit Communications Trends Report ] 95% of marketers who use generative AI for email creation rate it effective” with 54% rating it very effective.

email 238

email Statistics Marketing Nonprofit 238

Nonprofit Tech for Good

JUNE 7, 2011

As social media taught us, those nonprofits who act quickly and embrace emerging trends tend to experience the highest success rate, and similar to the rise of e-advocacy and “E-mail Action Networks&# beginning in 2000-01, the nonprofit sector is on the brink of transitioning their e-advocacy efforts to the Mobile Web.

Advocacy 233

Advocacy Nonprofit Mobile Mail 233

TechImpact

JULY 16, 2014

In another 2013 study conducted by Blackbaud found that “response and click through rates in nonprofit email campaigns declined by 16% and 18.7%, from 2012.” The study substantiates the claim by stating that”declining response rates illustrate a saturated channel with non-differentiated messaging and campaigns.”. Direct mail.

Donor 237

Donor Effective Fundraising Nonprofit 237

Nonprofit Tech for Good

JULY 23, 2012

It is illegal to buy, sell, or trade mobile phone numbers, unlike e-mail and snail mail addresses. and your “Thank You” landing pages and e-mails. If Twitterers are willing to open a new browser and manually type in URLs, then they are just as likely to pick up their phone and send a text to subscribe.

Group 224

Group Practice Nonprofit Mobile 224

Nonprofit Tech for Good

SEPTEMBER 29, 2019

According to NP Engage, nonprofits see abandonment rates of 50% – 70% on their donation pages. Multi-pages on a desktop and phone are cumbersome, clunky, and according to studies, will result in a higher abandonment rate. Only 24% of emails are being read at all (not to mention their 2.57% click-thru rate) 2.

Conversation 262

Conversation Online Giving Tips 262

The Next Web

AUGUST 25, 2012

We could have a great discussion on what types of marketing you could do (one-on-one, direct mail, cold call, cold email, etc), but that isn’t what we are going to talk about today. To do this we are going to build a list of information on these prospects and rate them based on qualities you feel are most important in your future clients.

Rate 120

Rate System Create Websites 120

Bloomerang

JANUARY 14, 2025

Donors can text a unique keyword or donation amount to your nonprofits dedicated phone number. Supporters can simply scan your printed QR codes using their phone cameras, and theyll automatically receive a link to your online giving form. Research supporters ahead of in-person meetings from your phone.

Mobile 105

Mobile Giving Guide Nonprofit 105

Nonprofit Tech for Good

MARCH 20, 2024

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Neon One ] 72% of individuals say that the presence of a charity rating badge increases their likelihood of giving. Double the Donation ] The current donor retention rate is 41.9%.

Statistics 245

Statistics Fundraising Online Nonprofit 245

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations.

Fundraising 359

Fundraising Donation Donor Social Media 359

CauseVox

JANUARY 20, 2025

Youre probably generally familiar with the concept of donor retention , but you may not know your own rate or the many nuances of donor retention strategies. You can also look at the number of first time donors from 2023 who gave a second gift in 2024 (your first-time donor retention rate). Lets make this happen.

Retention 115

Retention Donor Strategy Social Media 115

Mashable Tech

APRIL 1, 2025

That means blocking their phone number if it happened over a call or text and their email if it was done over email. All major wire transfer companies like MoneyGram and Western Union have fraud claim forms you can fill out and phone numbers you can contact. Block them by whatever means necessary.

Giving 88

Giving FAQ Contact email 88

NetWits

MAY 31, 2011

Retention rates for online donors continue to lag offline donor trends. This is offset by larger long-term value trends for online donors, but retention rates are a serious issue that nonprofits need to focus on improving. Observations: The participants in the benchmarking group are dominated by direct mail focused nonprofits.

Benchmark 144

Benchmark Internet Giving Report 144

Nonprofit Tech for Good

MARCH 23, 2014

Each webinar has an individual price of $50, but through June 21, 2014 they will be offered at the following discounted rates: Buy 2 Webinars, Get 1 Free :: 3 Webinars for $100. Buy 3 Webinars Get 2 Free :: 5 Webinars for $150. Buy 4 Webinars, Get 3 Free :: 7 Webinars and a Copy of Mobile for Good for $200.

Nonprofit 191

Nonprofit United Kingdom Paypal Registration 191

CauseVox

DECEMBER 2, 2024

Think back on what made the day successful—was it the heartfelt story shared on social media, the surge of donations from a matching gift, or the high open rate on a well-crafted email appeal ? A phone call or handwritten note acknowledges their role in your success and makes them feel valued at the highest level.

Campaign 97

Campaign Fundraising Donor Social Media 97

sgEngage

FEBRUARY 9, 2023

Indirect costs can be confusing because there is conflicting information about indirect cost rates for nonprofits, what is considered an indirect cost, and how to calculate the costs. How does my nonprofit organization get an approved indirect cost rate? Organizations cannot get an approved rate until it is approved to receive funding.

Rate 98

Rate Question Program Government 98

Nonprofit Tech for Good

APRIL 5, 2012

You’ll also want to click on your name in the upper right of LinkedIn and select “Settings” to configure your privacy settings and e-mail notifications. For security reasons, do not add your phone number or mailing address. Connections can contact you directly through LinkedIn Mail. Make Connections. Give Recommendations.

Linkedin 233

Linkedin Profile Professional Tips 233

NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc).

Relationship 208

Relationship Fundraising Tips Raise 208

Care2

FEBRUARY 11, 2013

Unfortunately, many nonprofits don't feel like they have the luxury of focusing on fundraising strategies that will bring in long-term results, which has led to low donor retention rates. According to the Fundraising Effectiveness Project, the commercial business customer retention rate is 94%. That is an attrition rate of 59%.

Retention 76

Retention Rate Donor Strategy 76

Allegiance Group

APRIL 3, 2025

Last year marked the fourth consecutive year that retention rates declined year over year in Q3, with only 13.8 These declining retention rates show the importance of employing good retention strategies , as retaining existing donors is more cost effective than acquiring new ones. percent of new donors retained year to date.

Donor 52

Donor Tips Retention Mail 52

Bloomerang

DECEMBER 12, 2024

When combined with other marketing efforts, such as social media, direct mail, and website engagement, email marketing can help you create a holistic outreach strategy that keeps your nonprofit top of mind for supporters. Segmented messaging leaves a lasting impression on donors, leading to increased retention rates and fundraising success.

email 94

email Marketing Guide Nonprofit 94

Allegiance Group

JANUARY 14, 2025

Do you have a New Year’s Resolution to spend less time on your phone? A recent study showed Americans check their phones as often as every five minutes. Even as people move residences and change jobs, they tend to hold on to their cell phone numbers, as reflected in the decreased use of landlines. Good luck with that.

Fundraising 52

Fundraising Tips Donor Broadcast 52

Nonprofit Tech for Good

JANUARY 10, 2022

Performance: The account must maintain a 5% click-through rate each month. Responsive Search Ads can increase your click through rate which helps keep you above Google’s thresholds. There are many types of Google Ad Extensions that may be helpful and lead to higher click through rates. Use Ad Extensions.

Grant 359

Grant Google Nonprofit Guide 359

The Verge

SEPTEMBER 11, 2021

There are a plethora of new and exciting smartphones that have just come onto the market (or are about to), and it wouldn’t be at all surprising to find out that you are planning to upgrade from your current phone. Inspect your phone. Even if your phone isn’t in the best shape, you should still be able to get something for your trade.

Phone 88

Phone Google Instructional Instruction 88

Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. Donation letters are used to request financial contributions or solicit in-kind donations through traditional channels, like direct mail, or using digital channels, like email.

Template 98

Template Donation Help Raise 98

NTEN

SEPTEMBER 13, 2010

But what you may not have anticipated was that $41m of these dollars flowed through mobile phones via “premium text messages.” As it turns out, The Red Cross used but one of several common methods to generate revenue from mobile phone owners. Your nonprofit receives a check in the mail 30 to 90 days later. This, you expected.

Mobile 94

Mobile Phone Nonprofit Method 94

NetWits

FEBRUARY 7, 2012

. — Did you know that nearly 90 million Americans use their phone to read email ? ComScore reports that nearly 90 million Americans use their phone to read email – and that number grew by 28% over the past year. 14 of the 15 messages with the mobile template performed better, by an average of 2 percentage points of open rate. (So,

Template 167

Template email Mobile San Francisco 167

Bloomerang

FEBRUARY 13, 2023

In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%. On average, donor retention rates increase based on the average gift amount. For donors who give gifts under $100 the average retention rate is 25%.

Donor 134

Donor Strategy Retention Help 134

NetWits

AUGUST 15, 2011

Phone call from your mom. Text message on your phone from your husband. Phone message from the kid’s principal. Story that’s repeated endlessly on cable news because a producer thought it would get good ratings. Obviously bulk snail mail from a charity you donated to three years ago.

Celebrate 152

Celebrate Reddit Spam email 152

Bloomerang

DECEMBER 13, 2021

The subject line is like the envelope for a direct mail letter; it’s a critical part of your appeal “package” as 47% of email recipients open an email based on the subject line alone. If someone wants to reach you by phone or email, it should be easy for them to do so. Send it to everyone on your mailing list who hasn’t responded yet.

Tips 133

Tips Fundraising Donor Mail 133

DNL OmniMedia

DECEMBER 12, 2024

Measuring the effectiveness of your marketing efforts: Set yourself up to track your marketing efforts success by measuring key performance indicators (KPIs) like return on investment, click-through rate, conversion rate, and more. Dont be afraid to A/B test social media posts, direct mail appeals, and other marketing materials.)

Marketing 52

Marketing Guide Nonprofit Social Media 52

BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail!

Mail 61

Mail Money Tips Raise 61

sgEngage

JULY 3, 2024

You may be able to make some comparisons for other forms of marketing like direct m ail , but offline channels often have their own unique sets of performance indicators, such as returned letters for direct mail. Additionally, watch out for impression rates that are too good to be true. Click-Through Rate What is this metric?

Metrics 116

Metrics Analytics Marketing Nonprofit 116

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

Mail 52

Mail Relationship Donor Digital 52

Get Fully Funded

FEBRUARY 22, 2022

Or, if you rent a list of names and addresses and send a direct mail piece to everyone on that list, you probably won’t recoup enough in donations to make that a worthwhile expense. This is a WHOLE other issue – how to succeed at direct mail fundraising.). What About Ratings on Sites Like Charity Navigator?

Fundraising 132

Fundraising Nonprofit Charity Mail 132

Nonprofit Tech for Good

MARCH 8, 2013

Facebook Page Barometer is a tool that enables you to compare your nonprofit’s Facebook Page Insights (Reach, Engagement, Click-through Rate) to other pages that have signed up for the service (currently 3,300+). A free, open-source software program that enables users to send group text messages from computers or mobile phones.

Web 278

Web Tools Free Nonprofit 278

Bloomerang

OCTOBER 16, 2023

First names only! Here are 6 channel options: A simple phone call from you, or even better—a board member A postcard A video email A letter An email A text 3 time-saving ways to report impact with scale and efficiency (no matter how big or small you are!) Texting is the 21st century version of a phone call. You get the idea!

Gift 122

Gift Script Donor Volunteer 122

Nonprofit Tech for Good

MAY 16, 2024

These include direct mail, phone calls and messages, and in-person solicitations. Improved Donor Retention Additionally, smart donation asks contribute to improved donor retention rates. They do so through donors’ preferred methods, like email, social media, text messages , or direct mail.

Donation 273

Donation Fundraising Data Donor 273