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Nonprofit Tech for Good
FEBRUARY 23, 2025
Successful nonprofit fundraisers have always understood the power of personalization in effective communications. Achieving this level of personalization at scale has traditionally been time-consuming and difficult for many organizations. Go beyond “Dear [Name]” and tailor messaging to resonate with individual donors.
295 
NonProfit PRO
SEPTEMBER 9, 2022
As a nonprofit, every penny spent on direct mail needs to be accounted for. That simple thing is direct mail personalization. It also needs to be justified. However, if you find a simple way to increase your ROI, you should jump all over it.
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NonProfit PRO
APRIL 19, 2024
Moore is expanding its production personalization capabilities through investments in data-driven equipment and workflow automation.
241 
NonProfit PRO
OCTOBER 13, 2022
One of the most effective methods of marketing for nonprofits is direct mail. . Fundraising is the biggest challenge nonprofit organizations face. There are, however, tried-and-true methods that are essential to the success of a campaign.
275 
Pamela Grow
DECEMBER 11, 2024
In an age dominated by digital outreach, direct mail fundraising remains a powerful tool for nonprofits to connect with donors. It offers a personal touch that builds trust, evokes emotion, and drives meaningful engagement. Personalize for Maximum Impact. Your messaging is the foundation of your direct mail strategy.
59 
NonProfit PRO
MAY 22, 2023
Personalization results in emails that are 26% more likely to be opened and donors that feel 71% more engaged. The opportunity to personalize a donor’s experience across your nonprofit’s entire digital ecosystem is huge. Here are some low-cost, risk-averse ways to help your organization ease into personalization.
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NonProfit PRO
OCTOBER 2, 2023
With the right marketing automation tools and the right approaches, you can personalize your donors' experiences. If you’re looking for ways to improve your fundraising results, one highly effective approach is to use marketing automation.
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Nonprofit Tech for Good
NOVEMBER 20, 2021
By Bryna Dilman , Director of Marketing at FrontStream , who offers expert tips to nonprofit organizations planning to move their in-person auctions online. . electronically or via regular mail). To personalize outreach, auction organizers should consider calling donors that are historically very loyal or generous.
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Pamela Grow
MARCH 9, 2025
Hardly a week passes that I dont get an email like this one from Amanda: We are looking at expanding the number of direct mail campaigns we run. Our campaigns are smaller, maybe 500 to 1,000 pieces mailed. Choosing your print shop is an important decision for the success of your nonprofits direct mail program.
59 
Nonprofit Tech for Good
FEBRUARY 2, 2025
6 Innovative QR Code Strategies for Nonprofits Take your nonprofit’s QR codes beyond fundraising and volunteer recruitment: 1) Showcasing Donor Impact: Use QR codes on personalized thank-you postcards that direct supporters to engaging videos or photo galleries showing how their contributions make a difference.
245 
NonProfit PRO
SEPTEMBER 22, 2022
Storytelling can entertain, educate and entice people to act. Nonprofits have more stories at their fingertips than any other organization. Nonprofits that create an internal storytelling culture can excite staff and volunteers, entice new supporters, strengthen relationships with donors, and raise more funds.
305 
Bloomerang
NOVEMBER 22, 2024
Ideally, this is a close-up of one person (or animal) looking straight at the camera. If you tell me it will buy 300 meals for a hungry person, that’s something I can comprehend.) A : Response rates differ by channel, for example, direct mail vs. email. You can use personalization, flattery, curiosity, humor, or brevity.
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NonProfit PRO
NOVEMBER 8, 2023
Creative design and personalized messaging can help donors visualize their impact, see themselves as part of your community, and feel inspired to make their next gift. It’s not too late to engage donors in 2023 with a custom-designed, creative holiday stewardship campaign, calendar year end or winter appeal.
246 
Nonprofit Tech for Good
FEBRUARY 15, 2025
Next came print mail at 9%, text messaging at 6%, TV ads at 2%, phone calls at 2%, radio ads at 1%, and finally, billboards at 1%. This shows strong support for AI adoption in nonprofits which can lead to more efficient communications and personalized fundraising. Of those, 83% say that they will do so again in the future.
254 
DonorPerfect
NOVEMBER 12, 2024
The power of personal connection remains undiminished in fundraising. For nonprofits, direct mail campaigns continue to be a cornerstone of donor engagement, ranking second among supporters’ preferred communication methods. When managed effectively, direct mail campaigns can foster donor engagement and drive contributions.
52 
Bloomerang
DECEMBER 12, 2024
I love technology as much as the next person, and have benefited enormously from its application throughout my personal, professional, and civic lives. AI resources may be rich in data and knowledge, but they dont have hearts, souls, and personalities. Nothing is as personal as fundraising.
108 
Bloomerang
JULY 7, 2022
Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.
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NonProfit PRO
AUGUST 16, 2021
A meeting started out negatively with the finance person saying that a personal relationship with a donor doesn’t really count – it doesn’t positively affect the retention or contribution of that donor. Now, to be fair, he didn’t exactly say it that way.
296 
Bloomerang
JULY 26, 2024
Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?
119 
Bloomerang
NOVEMBER 21, 2024
Schedule in-person ask visits with donors. Write, design, proof, test, and schedule all direct mail appeals, email appeals, and social media ads and posts (all must match). Coordinate with your direct mail drop, use segments and personalization appropriately, and split A/B test your subject lines. Set campaign goals.
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Fast Company Tech
MARCH 13, 2025
The voters would then have been required to print and mail the ballots back to the clerks or return them in person. Other absentee voters can request ballots electronically, but they are then sent in the mail and not electronically. Voters then physically mark the paper ballots before returning them in person or via the mail.
101 
NonProfit PRO
JUNE 2, 2022
Writing a successful fundraising communication — be it an e-appeal, social media post, direct mail letter, personal letter, program copy or anything else — can feel daunting. Especially given the high rate of failure (since 100% response is rare), having to write the ask can seem like a pathway to failure.
278 
Bloomerang
MAY 24, 2024
Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Leverage in-person and online event sign-ups.
111 
The Fundraising Authority
DECEMBER 10, 2022
Sometimes this conversation happens in person or on the phone. Other times, we talk to our donors through newsletters, e-mails and snail mail letters. You should also tell the person why their story, in particular, would be compelling for donors to hear. How to Solicit Stories for Your Fundraising Work.
350 
Nonprofit Tech for Good
JANUARY 31, 2021
This year’s tools tap into fundraising trends that have emerged as a result of the COVID-19 pandemic, from t-shirt fundraising for virtual events to contactless in-person giving. Each year Nonprofit Tech for Good features a new set of online fundraising tools that are timely and relevant for the year to come. Bonfire :: bonfire.com.
328 
NonProfit PRO
JUNE 7, 2023
Successful direct mail campaigns help donors understand the goal, visualize their impact, and get excited about giving. Using data and segmentation, nonprofits can target donors with customized messaging that resonates on a personal level. And while managing segmented data can be complex, it does not have to be difficult.
237 
Nonprofit Tech for Good
APRIL 3, 2022
Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). your neighbors. Cultivation.
340 
Nonprofit Tech for Good
JUNE 22, 2023
Tribute giving is when a donor makes a donation in someone else’s name to honor that person or to celebrate a special occasion. Now is the time to update and launch a holiday Tribute Giving Program for your nonprofit. New baby: Less common, but for fitting for nonprofits whose mission is to improve maternal health and infants.
273 
Nonprofit Tech for Good
SEPTEMBER 23, 2020
Direct/Post mail (credit or debit card, cheque) – 12%. A handwritten note sent through the mail asking me to give – 12%. A personal phone call asking me to give – 5%. Public media and communications – 0%. Science and technology – 0%. PayPal – 12%. Bank/wire transfer – 7%.
363 
The Fundraising Authority
DECEMBER 10, 2020
Every standard fundraising tactic, with the exception of your ongoing personal asks, should be listed on your calendar. For example, at a small organization, your tactical calendar may look something like this: January – Prospecting mailing. February – E-mail fundraising letter. March – Housefile mailing.
220 
Nonprofit Tech for Good
AUGUST 3, 2022
Tribute giving is when a donor makes a donation in someone else’s name to honor that person or to celebrate a special occasion. Tribute gifts are most often made by supporters with a strong belief in your mission who prefer to donate to a good cause rather than spend money on traditional gifts.
236 
The MatrixFiles
JANUARY 18, 2024
These changes primarily affect bulk email senders , which are defined as any email sender/domain that sends 5,000 or more messages to personal accounts within a 24-hour period. As of now (but this may change), Google is not counting emails sent to Google Workspace accounts in this number – just personal Gmail accounts.
246 
Nonprofit Tech for Good
DECEMBER 20, 2023
2017 Population Matters Infographics Series 2) Postcards [with QR codes] Gen Z rarely receives print mail, so it makes an impact when it arrives. Millennials and Gen X appreciate snail mail that isn’t a bill or a notice of a bill to come. The problem is that most print mail from nonprofits is boring.
242 
sgEngage
JANUARY 15, 2025
Mid-level donors: Those who give moderate amounts expect more personalized acknowledgment from your nonprofit. Steward these donors with personal phone calls, regular check-ins, and invitations to exclusive opportunities. Send plenty of personalized communications about their impact on your nonprofits future.
105 
Nonprofit Tech for Good
NOVEMBER 9, 2020
Today, statistics show that one in five consumers has more than 1,000 unread emails in their personal inbox. Spamming is illegal, and often goes straight to a junk mail folder. With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors.
311 
Nonprofit Tech for Good
JANUARY 13, 2020
This can be a simple show of gratitude and personalized to include your donor’s name, a brief blurb about what their donation will help your organization to accomplish, and/or a compelling thank you image. 4) Add to Mailing List. So make it easy for them to find you by including the relevant links on your confirmation page.
337 
Nonprofit Tech for Good
JUNE 1, 2021
Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. 9) 40% of email marketing managers are the only person responsible for email marketing and fundraising at their organization.
336 
Nonprofit Tech for Good
SEPTEMBER 27, 2021
Include tributes on every campaign – Whether it’s a gala event, a direct mailing, or peer-to-peer campaign, it is important to show donors that tributes are an option across every platform of your organization. There will also be a field to include the person’s name for whom the donation honors.
333 
Qgiv
DECEMBER 10, 2024
Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. By personalizing your donation letters, your nonprofit can increase fundraising revenue and develop long-lasting supporter relationships. Plus, these campaigns see average response rates of 5.3%.
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The Fundraising Authority
SEPTEMBER 7, 2022
In order to be a major donor prospect, the person has to have the capacity to give at the level that you consider to be a major gift. They may be a great prospect for a “ minor donor program ,” an event, direct mail, etc. 2 – Have the Capacity to Give. your non-profit should be no more than two steps removed from the prospect).
312 
Bloomerang
NOVEMBER 13, 2023
Use segments to create target audiences and hyper-personalize communications to them. While your appeal is, at its core, the same message for all donors, some of the copy in your appeal should be personalized and specific to their giving behavior. Segmentation and personalization are the tools to make that happen.
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