NonProfit PRO

APRIL 12, 2023

In part 1 of this series, I discussed how to use emotion in nonprofit direct mail to drive results. By doing this in your fundraising campaigns, you will motivate people to donate. The human drive to avoid the pain of loss is extremely motivating. Now let’s discuss how to use loss aversion to increase your donations.

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Results Nonprofit Mail Donation 246

The Fundraising Authority

JANUARY 2, 2021

This inevitably leads to people falling off the list as they are forgotten. Ask Your Donors When was the last time you called your donors (or met them, or e-mailed them) to thank them for their support, and asked them who else you should be calling? Volunteers Do you have people who volunteer with your organization?

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Donor Contact Volunteer Group 321

TechCrunch

AUGUST 30, 2021

A new startup called Clay , backed by $8 million in seed funding, has built a system designed to help you be more thoughtful with the people in your life, which operates somewhat like a personal CRM. With Clay, you build a collection of the people you meet by connecting your email and calendar with social apps, including Twitter and LinkedIn.

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Relationship Personal People Management 99

NonProfit PRO

JULY 17, 2023

Aside from your donors themselves (which is to say, your direct mail or email list), the offer is the single most important part of your appeal by far. Here is a rundown of what an offer is and how it motivates people to give.

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Nonprofit Tech for Good

JUNE 19, 2019

Direct people to your website. Send direct mail, too! Cultivating your relationships with them will not only create sustainable revenue, but it will establish a deeper connection with people who share your vision. But make it a good one. Your website serves as the central hub of your organization’s online activity.

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Donor Social Media Offline Gift 277

Achieve

JUNE 2, 2021

direct mail campaigns. benefits of direct mail. direct mail and digital marketing. As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.

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Mail Campaign Course Digital 94

Bloomerang

MAY 10, 2022

The foundation of an effective fundraising strategy is built on the relationships your team forms with the people who power your mission. Every member of your nonprofit team already knows how to build strong relationships with friends, co-workers, family members, significant others, and more. What is donor stewardship?

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Relationship Donor Build Tips 109

The Fundraising Authority

NOVEMBER 23, 2020

Have you heard about Giving Tuesday (or, as most people write it, #GivingTuesday)? The people behind #GivingTuesday are in it for the right reasons. Non-profit direct mail fundraisers know that one of the worst times to send a fundraising letter for a charity is in the couple of weeks before a major election. Giving Tuesday.

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Profit Social Media Mail Fundraising 190

sgEngage

OCTOBER 28, 2024

If possible, establish these relationships beforehand so you can make an immediate impact. Be Aware of Communication Challenges Understand that mail and other forms of communication will likely be delayed. Build Strong Partnerships Establish relationships with other grantmaking organizations and community leaders.

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Disaster Hurricane Philanthropy Resource 92

The Fundraising Authority

SEPTEMBER 7, 2022

Nothing is more draining than constantly following major donor “hunches,” and spending time tracking people down, only to fail to even get a first meeting. For example, you may run a non-profit that appeals primarily to older folks, people in the Jewish Community, or young professionals. Don’t write people off too easily.

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Guidelines Donor Organization Profit 312

Bloomerang

DECEMBER 20, 2024

Just something to make me feel there are real people who see me and care about the support Im offering. Isnt it part of the role of a board member to make friends with people who care about the organization? Being thanked for my previous gift was much more persuasive than receiving multiple emails and direct mail letters.

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Charity Gift Donor Roles 108

The Fundraising Authority

DECEMBER 24, 2020

An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. How to Steward—the Right Way The only way to truly steward your donors is to draw them into a deeper relationship with your organization.

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Donor Profit Relationship Participatory 177

sgEngage

DECEMBER 12, 2024

There is no simple answer to the question of whether to consider a new constituent relationship management system. Do you need to invest in your people as well as in software for a new tool to be successful? If you work at a school, are you able to track education and family relationships easily?

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Change Time Nonprofit Evaluation 105

Get Fully Funded

MARCH 8, 2023

We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. As you increase your organization’s presence across various platforms, you should present your brand as a unified front to build credibility and nurture donor relationships.

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Mail Integration Digital Strategy 75

Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. By personalizing your donation letters, your nonprofit can increase fundraising revenue and develop long-lasting supporter relationships. Plus, these campaigns see average response rates of 5.3%.

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Template Donation Help Raise 98

Bloomerang

NOVEMBER 5, 2021

Tom Iselin will show you how to increase your likability and “memorability” among donors that will deepen relationships, help you raise more money, and create greater donor loyalty. We got five excellent tactics for you that’ll help you raise more money, and improve your donor relationships through personal branding. Tom: Okay.

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Relationship Donor Money Personal 117

Candid

APRIL 8, 2025

The noise for nonprofit fundraisers is created by the current transactional, impersonal model that powers direct mail and email fundraising. In short, fewer people are making donations, and many fewer people are making multiple donations. of new donors gave again the next year.

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Donor Fundraising Donation Relationship 64

Kindful

MARCH 8, 2021

With email marketing automation, you can make sure that you’re cultivating relationships with your current and future supporters at the right time , every time. By implementing automation techniques for recurring emails, you can strengthen the relationships that matter most, whether you’re on the clock or not. New subscriber.

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email Relationship Examples Help 98

Nonprofit Tech for Good

JULY 5, 2019

By Melissa Russom , a communications strategist who helps nonprofit organizations clarify their brand and message to engage more meaningfully with the people who matter most to them. We trust people more than we trust companies. Social media aims to connect people with people. 2) Choose the right people.

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Get Fully Funded

NOVEMBER 2, 2021

And that strong connection is what motivates people to give. Here’s our mailing address if you want to send a check. Components of a successful fundraising landing page Most people don’t think of a fundraising landing page as anything other than a place to send people to give. They want to be a part of making it happen.

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Giving Fundraising People Design 119

Pamela Grow

JANUARY 22, 2025

Real relationships. Then, set out to master the one tool that enables you to create a direct relationship online: email. Things like accepting gifts from people, institutions, and corporations whose values dont align with yours. We visited elderly people at their homes. You get the drift. How to get attention.

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Help Storytelling Donor Mail 59

Nonprofit Tech for Good

NOVEMBER 20, 2021

electronically or via regular mail). While it’s certainly a sensitive time to ask for donations, a lot of people still want to support your event and cause. To foster long standing relationships, send acknowledgement letters to all individuals and businesses that donate items as you receive them.

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Virtual Personal Fundraising Tips 283

Bloomerang

AUGUST 5, 2021

This means that when an Apple Mail user activates this new privacy setting, you may have no way of knowing if that user opened your emails. If people are opening your emails but not clicking your call to action (CTA), is that email helping you reach your goals? On June 7, Apple threw a huge curveball at email marketers everywhere.

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email Change Nonprofit gMail 131

DNL OmniMedia

DECEMBER 12, 2024

Stronger supporter and community relationships: Marketing provides natural opportunities to connect with people who support your mission, from low-level donors to corporate sponsors. Enhanced credibility: People want to support organizations that they trust. Hint: This tip applies to any form of marketing.

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Marketing Guide Nonprofit Social Media 52

Nonprofit Tech for Good

DECEMBER 6, 2019

Are you looking for meaningful ways to build relationships with donors and sponsors? You might consider mailing save-the-dates, formal invites, or a packet or tangible reminder ahead of the event, but be sure to also take full advantage of digital channels —emails, your organization’s newsletter, social media channels, and the like.

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Fundraising Practice Tips Sponsor 246

Allegiance Group

MARCH 20, 2025

One answer to this critical question is: Evaluate the strength of your appeal copy, specifically the direct mail and email appeals targeted to individual donors. Direct mail fundraising letters are more personal than other methods. Copywriting services are a core part of our direct mail offerings. Understand your audience.

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Mail Fundraising Donor email 52

Allegiance Group

MARCH 6, 2025

A relationship fundraising approach is increasingly critical for long-term success and sustainable revenue, but that doesnt mean that transactional fundraising is bad, and relationship fundraising is good. Relationship fundraising prioritizes a long-term, donor-service-oriented approach to create lasting donor relationships.

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Relationship Fundraising Pledge Donor 52

Bloomerang

JULY 5, 2021

Specifically, nonprofits need to build a relationship and offer delightful surprises , convenience , rewards , and appreciation. . Consumers want a relationship with a brand. Per the Loyalty Barometer, 81% of consumers want a relationship with a brand. A “one and done” transactional approach won’t build a relationship.

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Donor Strategy Relationship Retention 142

Get Fully Funded

JUNE 11, 2023

Writing and mailing a fundraising letter to your donors is a popular fundraising strategy for nonprofit organizations. Your purpose in raising money through the mail is two-fold: generate dollars for immediate needs and build relationships with individual donors for long-term success. In 2021, over $484.85

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Fundraising Guide Mail Donor 111

Bloomerang

APRIL 11, 2025

And I dont think it can help me build donor relationships since its not human. Lets face it, the backbone of sustainable fundraising is relationship building. Edit and condense Busy people skim. My boss wants us to be cutting edge. But, Im a really good writer and dont need help in that department. So, do I really need it?

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Generation Nonprofit Donor Charity 83

Allegiance Group

OCTOBER 8, 2024

If you think digital marketing doesn’t apply to you because your organization focuses heavily on direct mail, think again. That direct mail donation? This practice is part of a larger journey-mapping exercise that unpacks the various employee-donor relationships within your organization. An online gift? How old are they?

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Relationship Map Exercise Donor 52

The Verge

APRIL 4, 2021

If that 533 million number might sound familiar to you, that’s because this information is apparently from the same dataset that people could pay for portions of using a Telegram bot, which Motherboard reported on in January. Now, though, it appears that those who want to get their hands on the data won’t have to pay anything at all.

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Facebook Personal Data Online 139

Bloomerang

DECEMBER 12, 2024

Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission. New supporter welcome emails Making new supporters feel welcomed and included in your organizations efforts is essential to building lasting relationships.

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email Marketing Guide Nonprofit 93

Bloomerang

MAY 15, 2023

It’s a powerful tool for managing and growing relationships with your supporters. This boosts engagement and response rates and helps create authentic relationships. Moreover, if you’re trying to form personal, authentic relationships with your supporters, your communications should feel personal and authentic. It just might be!

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Data Gift Relationship Donor 117

Saleforce Nonprofit

JUNE 9, 2021

Convert Direct Mail to Digital. Direct Mail is a staple of most nonprofit marketing and end-of-year fundraising programs. This year, consider combining direct mail tactics with the power of digital to convert donors to a lower-cost channel, especially as many people are becoming increasingly digital savvy. .

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Digital Giving Mail Donor 119

Association Analytics

SEPTEMBER 22, 2021

The best relationships occur when there is an even exchange of value between you and your members. Tipping points can include: Acquisition – when people move from interacting with your content to actually joining your association. opening mails, visiting the website, starting to earn credits). Award Nominees. Volunteers.

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Associations Aggregator Volunteer Tips 169

Greater Giving

NOVEMBER 18, 2024

Between the holiday spirit, the push for tax-deductible donations, and people reflecting on how they can give back, it’s the perfect storm of generosity. It’s about strengthening relationships, growing your donor base, and finishing the year on a high note. Tell a Story That Inspires Action People give to people, not just causes.

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Campaign Giving Social Media Donor 52