Nonprofit Tech for Good

DECEMBER 13, 2010

Direct mail and e-newsletters are still the leaders. They’ve been very supportive of our strategy and engaging staff across the org. Social networking sites and mobile are on the rise, but we can’t forget our traditional marketing methods bringing in the majority of the revenue.

Social Media 204

Social Media Conservancy Media Interview 204

NTEN

MARCH 19, 2011

Other highlights: Across the sector, e-mail open rates experienced a 12% decline year-over-year. For every 1000 e-mail subscribers, orgs had 110 Facebook fans, 19 followers on Twitter, and 19 mobile users. Register now. The average nonprofit in the study sent 3.6

Benchmark 88

Benchmark Studies Report NTEN 88

3rd Sector Labs

AUGUST 15, 2014

Here are examples of Tweets from orgs that didn’t include outcome data. I also included two Tweets from orgs that did use outcome data. Direct mail might be a primary channel for established donors, but emails and your website might prevail for newer or younger donors. So.how many people donated blood? What was the goal?

Digital 138

Digital Data Marketing Nonprofit 138

Pamela Grow

OCTOBER 24, 2024

We started mailing them in envelopes instead of flats last year. Our December newsletter is at the printers now to be mailed the day after election day. And all of those ahead of us in the ranking are much bigger orgs – two of whom had $1million single donations. We also made our articles shorter and easier to read.

Donation 59

Donation Newsletter Donor Fundraising 59

M+R

APRIL 8, 2022

Use the “clicked for other orgs but not you” file for reactivation. Launch a monthly default or monthly acquisition effort to subscribers who give monthly to other orgs. Try/test custom messaging for subscribers that are active with specific types of orgs (environmental, rights, animal welfare, etc). per record to $0.15

Data 90

Data Org Files Donor 90

Have Fun - Do Good

JULY 29, 2010

I've never seen another org consistently recognize supporters in a blog like we do. This balance between 1 and 3 -- deflecting praise but also driving your org's strategy -- simply works. email Joanne Fritz with"Carnival Mailing List" as your subject line to get on the mailing list. Flickr photo credit: Juicy!

Create 90

Create Nonprofit Org Blogger 90

Judi Sohn

OCTOBER 13, 2012

Edit the Household record to insert the mailing address. Save the record, the Household is automatically created.

Nonprofit 232

Nonprofit Contact Volunteer Create 232

Care2

JUNE 1, 2009

60) Search « Social Media Webinar on June 10th | Main | Is Direct Mail Really Headed for the Exit? 60) Search « Social Media Webinar on June 10th | Main | Is Direct Mail Really Headed for the Exit? » Sunday May 31 2009 Is Direct Mail Dying or Dead? Sunday, May 31, 2009 at 02:22PM | by Mal Warwick My, my.

Mail 47

Mail Social Media Online Fundraising 47

Get Fully Funded

MARCH 16, 2021

Direct mail is a valuable fundraising strategy, but figuring out how to send a nonprofit appeal can be confusing. You’re just mailing a letter asking for a donation, right? If you’re a beginner at mailing fundraising appeals , it’s really important that you understand the strategy and psychology behind what makes a good letter.

Results 98

Results Nonprofit Mail Money 98

NTEN

NOVEMBER 8, 2011

E-mail Metrics. You may send out 10 e-mails featuring cats, 10 about dogs, 5 with a picture of a horse, and so on. E-mail Campaigns : Okay, I've already written a full post about this, but it's important enough to warrant another paragraph. Share with us, and we'll pick a commenter at random to win a prize. Click by Interest.

Metrics 78

Metrics Communication Social Media Nonprofit 78

Have Fun - Do Good

JANUARY 20, 2014

I like the org because I''m connected with them in some way either through a friend, work, or volunteering. I use that framework when choosing where to volunteer, but not necessarily when I make a donation. Maybe that''s because I usually donate to a cause because 1. someone I know asked me to give, 2. a crisis happens (e.g.

Giving 110

Giving Change Podcast Arts 110

Care2

MARCH 31, 2013

Do they prefer Direct Mail or email communications? org created to help his colleagues understand the trajectory of an online acquisition into a constituent relationship management system. One of the best ways to provide stellar constituent experiences is to understand their interests.

Chart 68

Chart Org Mail History 68

DNL OmniMedia

MAY 25, 2022

Your organization should measure how many gifts are coming in online versus other offline channels, such as direct mail or in-person events. So for example, if your direct mail appeals cost $100 to send out and resulted in donations totaling $500, your cost per dollar raised would amount to $.20 Online Giving Rate.

Analytics 52

Analytics Org Nonprofit Adwords 52

Care2

MARCH 17, 2014

And, if you were surveyed on your donor engagement, would your org fall under the good, the bad, or the ugly? For 6 months in 2013, after making an online contribution, they tracked all interactions with these organizations through direct mail, online, and by phone. You should always thank your donors across channels. Monthly Giving.

Donor 72

Donor Effective Mail Gift 72

CauseVox

SEPTEMBER 20, 2024

When a donor doesn’t feel valued, the likelihood of them making another gift to support your org drastically decreases. Don’t forget that artwork can be copied and mailed to donors (clients don’t have to make 100 original drawings!) If you don’t have the bandwidth for that, you can always send them via mail. It’s a win-win-win.

Donor 97

Donor Mail Gift Award 97

CauseVox

NOVEMBER 19, 2021

For small orgs on a tight budget or can’t get a digital fundraising tool approved quickly, you can use CauseVox for 100% free with the Basic Plan. Now, you can access: All 16 curated, impact-filled sessions covering topics like direct mail, email marketing, digital fundraising, social strategy, year-end planning tips, retention + more.

Resource 95

Resource Fundraising Mail Template 95

Have Fun - Do Good

JULY 28, 2011

Recruit a volunteer or get an intern to help you" Effective Time Management for Nonprofit Managers by Joe Garecht of The Fundraising Authority " Cut Back on E-Mail, Voicemail, and Social Media. Save Time and Energy When Turning Interviews Into Content by Joanne Fritz on the About.com Nonprofit Charitable Orgs blog.

Tips 95

Tips Management Time Nonprofit 95

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 30, 2009

What should orgs ask themselves before diving into soc media? Should we invite our entire mailing list to follow us on Twitter? If people aren’t participating in the discussion on your org, are you not reaching your audience? How important is it to have policies and guidelines within your org for soc media?

Interview 84

Interview Social Media Org Stream 84

Care2

MAY 29, 2009

60) Search « Is Direct Mail Dying or Dead? 60) Search « Is Direct Mail Dying or Dead? Main | The ROI of Social Media » Friday May 29 2009 Is Direct Mail Really Headed for the Exit? The younger generation seems to prefer to donate online, rather than through the mail. junk mail,” Ball said.

Mail 34

Mail Social Media Online Advocacy 34

M+R

JUNE 22, 2023

That’s how I felt the first time I got a demo for Scout Quest, the dashboard my M+R colleagues developed to leverage data to enhance mail programs and help with things like deliverability , reactivation, and mid-level donor upgrades. So when I spot a tool that has real, honest-to-goodness usefulness, it’s irresistible. A lovely interface.

Los Angeles 105

Los Angeles Audience email Donor 105

Connection Cafe

AUGUST 13, 2013

— As most e-mail marketers are very much aware of by now, on July 22 Gmail released a new tab structure to its inbox. Primary is meant for your personal e-mails. Social is for e-mail from social networking sites. Orgs 4 and 5 saw a bit more variance. New Gmail tabs, good news or bad? A quick look at the numbers.

gMail 40

gMail Org Mail Stats 40

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 18, 2010

Since the game launched, more than 9,000 people have been asked to play via e-mail, twitter and Facebook and more than 2,700 have made commitments and tagged others. You can leave a comment below or I can be reached by e-mail at connect(at)handsonnetwork(dot)org. About 23% of those tagged are joining the game. Is that good?

Network 94

Network Social Game Social Media 94

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Expensive to produce and mail, but it has no value to me. Even though we can assume every org has a range of target audiences, members have to be a priority for every arts and culture organization. Then we just received a full-color 16-page annual report, printed on heavy paper, featuring 10 pages of donors names.

Social Media 81

Social Media News Site Web 81

Connection Cafe

APRIL 21, 2014

If 40 is the new 30, personal stories are the new mass mailing. As we move farther into the age of overshare and crowdsourcing everything from our next pair of shoes to the best performing arts high school for our child personal stories will become more and more important to fundraising efforts. When is the last time you told your story?

Arts 37

Arts Story Org Personal 37

M+R

APRIL 5, 2022

Use the “clicked for other orgs but not you” file for reactivation. Launch a monthly default or monthly acquisition effort to subscribers who give monthly to other orgs. Try/test custom messaging for subscribers that are active with specific types of orgs (environmental, rights, animal welfare, etc). per record to $0.15

Question 52

Question Data Org Files 52

Judi Sohn

SEPTEMBER 25, 2010

Yes, I still set aside time each month or so (particularly before we do a large mailing) to do mass clean-ups of our data. But there's a lot things that Common Ground can do right out of the box in a point & click interface that most new administrators in smaller orgs either don't know about.are intimidated by.or I certainly have.

Convio 100

Convio Contact Pledge Gift 100

sgEngage

DECEMBER 30, 2011

They don’t care about your org chart or who gets credit for the donation. If that means a direct mail piece and a check, then great! This is mostly fueled by organizational silos or incentives that nonprofits have put in place. Here’s the reality: Donors are multichannel.

Offline 68

Offline Channel Donor Org 68

Beth's Blog: How Nonprofits Can Use Social Media

MAY 24, 2010

We only allowed 1 vote per e-mail address. They built an inner circle of orgs that we called “the strategy cabinet” to be the heart of the outreach effort. We talked to many others who have sponsored contests in Minnesota and around the country to develop our judging structure. Can you share some of the outreach strategies?

Minnesota 105

Minnesota Contest Ideas Open 105

Bloomerang

FEBRUARY 27, 2024

How you SHOULD NOT communicate with lapsed donors Stop sending reinstatement and member renewal mailings to lapsed donors on auto-pilot. That you, (donor first name), inspire me and our team at the (name of org) to keep fighting the good fight advocating for (target beneficiaries). Joy in knowing that you matter. Monthly donors.

Donor 105

Donor Rhode Island Gift Communication 105

Cloud 4 Good

DECEMBER 2, 2021

Tis the season of snail mail! returned mail). To exclude undeliverable addresses in your mailing lists, you can add a filter on the field Undeliverable Mailing Address equals false. As with all changes, we recommend installing and testing in a sandbox environment before installing into a production org.

Nonprofit 59

Nonprofit Template Gift Mail 59

NTEN

JULY 7, 2011

First off, you need to approach social media with the same diligence and attention to detail you use with your direct mail, email, and telemarketing programs. You wouldn't invest in mailing a new acquisition package without detailed test panels and list selection criteria, right? Just because social feels “free” doesn’t mean it is.

Social Media 75

Social Media Integration Media Social 75

NTEN

JUNE 3, 2010

Has your org or an org you've worked for ever done this? Tags: database E-mail email NPTech NTEN privacy Communications. To hear that other nonprofit organizations aren't doing the same and even go so far as to scour their in-boxes in an effort to beef up their database came as a surprise.

Org 36

Org Database NTEN NTC 36

Tech Soup

FEBRUARY 2, 2010

The documents can be sent by mail, fax, or email. Documents can be faxed to (415) 633-9444, emailed to qualification techsoup org or mailed to TechSoup Stock Customer Service at 435 Brannan Street, Suite 100, San Francisco, CA 94107.

Management 43

Management San Francisco Registration Org 43

Top Nonprofits

APRIL 20, 2022

Communication specialists who will help your campaign attract new supporters through email campaigns, social media, phone calls and direct mail, and events. We also have an ever-expanding blog full of valuable information to help your not-for-profit org reach its potential. Courses Podcasts Webinars Papers Guides.

Advocacy 130

Advocacy Campaign Tips Volunteer 130

NTEN

JULY 19, 2012

The first was driving donor acquisition and fundraising with minimal direct mail and email marketing, the second is that their only previous mobile campaign happened during a large museum exhibition, and had poor results. Has your org had similar successes with mobile text-to-give programs?

Mobile 61

Mobile Create Strategy Campaign 61

NonProfit Hub

JUNE 16, 2017

Drop a buck slip into a mailing that you’re already sending, like a little third of a page that says, “Include us in your will, here’s our tax ID, legal name and address. When you have the right person in the room, when you’re mailing to them or emailing them, you’re not talking about a gift at death. It doesn’t cost you anything.

Podcast 70

Podcast Giving Gift Mail 70

Whole Whale

MAY 8, 2020

They also held a student art contest to design a special Art in Action necklace that could be purchased on the day, with an even higher percentage of proceeds going to the org. Take a page from the playbook of online services like Postable.com and help remove some of the friction from buying and mailing a Mother’s Day card to your loved ones.

Ideas 59

Ideas Fundraising Org Local 59