Nonprofit Tech for Good

SEPTEMBER 10, 2013

Thanks to Microsoft Citizenship Asia Pacific , I’ve had the great honor to present a series of online fundraising and social media trainings to over three hundred non-governmental organizations (NGOs) throughout Asia Pacific over the last three years. Of course, being based in the U.S., Of course, being based in the U.S.,

Practice 272

Practice Online NGO Develop 272

Nonprofit Tech for Good

APRIL 27, 2023

Google Campaign URL Builder :: ga-dev-tools/campaign-url-builder This a free tool from Google that allows you to easily create UTMs to track your website performance, such as referral traffic from social media campaigns and conversions from online ads. Social Media 1. See also OptInMonster. See also MXToolbox.

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Resource Tools Digital Marketing 348

Nonprofit Tech for Good

FEBRUARY 23, 2025

Automated Personalization: Salesforce automates personalized communications across multiple channels, including email, social media, and direct mail. Personalize online experiences: Integrate Salesforce with your website to personalize content, donation forms, and calls to action based on donor profiles.

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Personal Fundraising Nonprofit Donor 293

Bloomerang

NOVEMBER 21, 2024

Write, design, proof, test, and schedule all direct mail appeals, email appeals, and social media ads and posts (all must match). Coordinate with your direct mail drop, use segments and personalization appropriately, and split A/B test your subject lines. Post a “save the date” for GivingTuesday on social media.

Calendar 111

Calendar Fundraising Gift Social Media 111

Nonprofit Tech for Good

MARCH 20, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. Online Fundraising Strategy 93% of nonprofits believe that a strong brand identity has a positive impact on donor engagement.

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Statistics Fundraising Online Nonprofit 226

sgEngage

NOVEMBER 13, 2024

Social media campaigns Social media platforms provide an ideal space to post highlights from your digital impact report. Share engaging snippets, quotes, and visuals from the report on your social platforms, using eye-catching graphics and relevant hashtags to encourage shares and increase visibility.

Digital 111

Digital Impact Report Marketing 111

Nonprofit Tech for Good

AUGUST 19, 2023

As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving. Online giving can provide numerous benefits for nonprofits, from increasing donation amounts to improving donor engagement.

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Donation Online Giving Digital 198

Nonprofit Tech for Good

APRIL 15, 2020

According to the 2019 Blackbaud Charitable Giving Report , online giving grew 6.8% Also important to be aware of is that 26% of online donations made in 2019 occurred on a mobile device. According to Network for Good , one in six online donors will drop out of the donation process if they are sent to a third-party website.

Donation 363

Donation Practice Nonprofit Paypal 363

Nonprofit Tech for Good

DECEMBER 20, 2023

retro digital marketing and fundraising strategies are making a comeback as evidenced by high engagement on social media and in email. 2017 Population Matters Infographics Series 2) Postcards [with QR codes] Gen Z rarely receives print mail, so it makes an impact when it arrives. In 2024, what’s old is new again.

Trend 238

Trend Fundraising Marketing Digital 238

Nonprofit Tech for Good

SEPTEMBER 29, 2019

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. Here are our 4 proven ways to improve your online giving page so you can bring in more donations. 1) Make Giving Simple.

Conversation 262

Conversation Online Giving Tips 262

Nonprofit Tech for Good

JANUARY 13, 2020

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. 3) Send to Social Media. Include links to your active social media channels like Facebook, Twitter, Instagram, and YouTube.

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Action Donation Social Media Donor 334

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). your neighbors. your family members.

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Fundraising Donation Donor Social Media 336

Nonprofit Tech for Good

NOVEMBER 20, 2021

By Bryna Dilman , Director of Marketing at FrontStream , who offers expert tips to nonprofit organizations planning to move their in-person auctions online. . As nonprofits navigate a new fundraising landscape that has completely changed in just a few short months, one tactic that is gaining momentum is hosting an online auction.

Virtual 254

Virtual Personal Fundraising Tips 254

Nonprofit Tech for Good

JUNE 19, 2019

They follow you on social media, donate to your cause, rally their Facebook friends, and participate in your events. According to a recent DonorPerfect study , you can expect that multichannel donors will contribute triple the amount of online-only and offline-only donors. Enhance your social media presence.

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Donor Social Media Offline Gift 277

Nonprofit Tech for Good

AUGUST 4, 2023

Preferred contact methods: Voice calls, direct mail Preferred donation methods: Direct mail and voice calls 2) Baby Boomers (1946-1964) 72% give to charity, donating an annual average of $1,212 across an average of 4.5 Donate their time and spread the word on social media. organizations** 23.6% organizations** 25.9%

Giving 241

Giving Generation North America Social Media 241

Bloomerang

JULY 26, 2024

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

Mail 121

Mail Roles Digital Fundraising 121

The Fundraising Authority

NOVEMBER 23, 2020

The idea is that everyone shops in person on Black Friday (the day after Thanksgiving, for those of you not in the US), everyone shops online on Cyber Monday (the Monday after Black Friday), so why not try to get people to give some of what they have left to those less fortunate (i.e. The Truth about Social Media Fundraising.

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Profit Social Media Mail Fundraising 190

NonProfit PRO

APRIL 30, 2024

M+R's annual “Benchmarks” report revealed five key takeaways on nonprofits' digital fundraising strategies.

Benchmark 288

Benchmark Fundraising Online Report 288

Nonprofit Tech for Good

FEBRUARY 14, 2018

A lot of nonprofits are reluctant to use Facebook’s Fundraising Tools because a donor can opt-out of providing their email address and Facebook will not provide the mailing address of donors. 3) 25% of online donors say social media is the tool that inspires them most often to give.

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Tools Fundraising NGO Nonprofit 262

The Fundraising Authority

SEPTEMBER 22, 2022

Similarly, if your social media system calls for you to post a new tweet every day, pre-load your tweets into HootSuite or a similar Twitter scheduling program on Monday so that they automatically get sent out once per day for the rest of the week. #2 The letter will be sent out in the mail on the following day. #4

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System Fundraising Create Nonprofit 354

Nonprofit Tech for Good

JULY 28, 2013

The number of low-cost or free online resources and tools available to nonprofits today is astounding. Many nonprofit professionals are overwhelmed by the all choices and as mobile media continues to grow, prepare to be mind-boggled by all the new technology options that will be available to your nonprofit in coming years.

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Free Nonprofit Social Media Mobile 280

Nonprofit Tech for Good

MAY 8, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Society’s shift to digital experiences has resulted in an almost continuous increase in online purchase rates.

Lesson 303

Lesson Marketing Nonprofit Mobile 303

Bloomerang

MAY 24, 2024

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Leverage in-person and online event sign-ups.

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Mail Build Nonprofit Charity 111

Nonprofit Tech for Good

NOVEMBER 8, 2018

1) 54% of donors worldwide prefer to give online with a credit or debit card and 9% through PayPal. Increased access to online and mobile giving technology in Africa, Asia, and South America will likely grow these numbers significantly in coming years. In third place is an organization’s website at 18%.

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Trend Global South America Giving 245

Bloomerang

JULY 26, 2021

This online appeals post is part two in a six-part series. Mastering online appeals, user experience and messaging. Master online appeals, user experience and messaging. Is it easy to join your mailing list? Is it easy to share your website and other links via social media or email? .

Strategy 143

Strategy Online Fundraising Donor 143

CauseVox

JANUARY 20, 2025

Was it because they saw their friends peer-to-peer fundraising post on social media? Did they happen to stumble across your donation page through an online search? They can come through any channel: email, direct mail, social media. Were they forwarded a link through email from one of your clients?

Retention 107

Retention Donor Strategy Social Media 107

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters.

Fundraising 235

Fundraising Practice Guide Campaign 235

sgEngage

NOVEMBER 7, 2024

Are they active with election- or issue-related social media: likes, dislikes, shares, comments? Do they show civic engagement—volunteerism, advocacy, voting, protests? The window of opportunity to engage more deeply with rage givers is relatively small, so consider conducting a short donor survey via email or social media.

Donor 105

Donor Support Gift Advocacy 105

Nonprofit Tech for Good

APRIL 10, 2021

You can promote your event to a broad audience through low-cost digital channels like social media, your organization’s website, and email campaigns with just a link. You’ll want to make sure the website has online registration built in so golfers and sponsors can register with a few clicks. 2) Upgrade to online registration.

Fundraising 317

Fundraising Practice Registration Virtual 317

Nonprofit Tech for Good

JUNE 1, 2021

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. An email fundraising appeal is an email with the sole purpose of inspiring and asking donors to make an online donation.

email 336

email Stats Fundraising Marketing 336

CauseVox

DECEMBER 2, 2024

Think back on what made the day successful—was it the heartfelt story shared on social media, the surge of donations from a matching gift, or the high open rate on a well-crafted email appeal ? And don’t rely on just one channel; emails, social media posts, and direct mail all play a part in meeting donors where they are.

Campaign 82

Campaign Fundraising Social Media Gift 82

Bloomerang

JANUARY 14, 2025

To raise significantly more money through existing email channels, add a link to your online donation page or a mobile email donation button, like the one pictured below. Donation pages Donors are already used to giving via an online donation page on their desktop or laptop computers. Pair online and offline fundraising strategies.

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Mobile Giving Guide Nonprofit 105

Nonprofit Tech for Good

NOVEMBER 22, 2017

Sponsored by the Public Interest Registry and researched by Nonprofit Tech for Good, the report summarizes donor data across six continents about how online and mobile technology effects giving. 2) The rise in online giving is directly correlated to the rise in social media. 57% of religious giving in Asia is online.

Trend 240

Trend Global Giving South America 240

DNL OmniMedia

DECEMBER 12, 2024

Research shows that 32% of donors are most inspired to give by social media marketing, followed by email (30%), nonprofits’ websites (17%), and printed materials (15%). This can include strategies like search engine optimization (SEO) , posting organically on social media, or creating blog content on your website.

Marketing 52

Marketing Guide Nonprofit Social Media 52

sgEngage

AUGUST 1, 2023

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

Mail 98

Mail Data Marketing Donor 98

Get Fully Funded

MARCH 8, 2023

Online giving is one of the fastest-growing donation methods. In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. To point direct mail readers to your digital campaigns, your nonprofit can: Use engaging snippets. Let’s get started.

Mail 75

Mail Integration Digital Strategy 75

Nonprofit Tech for Good

MARCH 28, 2020

Promote your event through email, social media, and text messages by sharing a link to your website, where players and sponsors can register instantly. Eliminate Mail-In Registration Forms. With an event website, players and sponsors can register online at their convenience.

Time 299

Time Fundraising Technology Sponsor 299