Nonprofit Tech for Good

FEBRUARY 2, 2025

If you discover QR code mailers outperform posters, double down on direct mail postcards. The ability to instantly connect people in real life with your organizations online presence is invaluable! Learn when and where QR codes are scanned, then use the information to adjust your placement strategy.

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Strategy Nonprofit Fundraising Volunteer 246

NonProfit PRO

OCTOBER 6, 2021

One-time online giving grew 15.6% Within that, recurring donations continued to outpace one-time gifts despite the pandemic and email communications played a huge role in the success of online fundraising. last year, according to the study.

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Online Data Gift Donation 279

Nonprofit Tech for Good

MARCH 20, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. Online Fundraising Strategy 93% of nonprofits believe that a strong brand identity has a positive impact on donor engagement.

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Statistics Fundraising Online Nonprofit 229

Nonprofit Tech for Good

SEPTEMBER 29, 2019

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. Here are our 4 proven ways to improve your online giving page so you can bring in more donations. 1) Make Giving Simple.

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Conversation Online Giving Tips 262

Nonprofit Tech for Good

NOVEMBER 20, 2021

By Bryna Dilman , Director of Marketing at FrontStream , who offers expert tips to nonprofit organizations planning to move their in-person auctions online. . As nonprofits navigate a new fundraising landscape that has completely changed in just a few short months, one tactic that is gaining momentum is hosting an online auction.

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Virtual Personal Fundraising Tips 260

sgEngage

NOVEMBER 13, 2024

Digital communication pieces Insights from your digital impact report can easily transfer over to other types of digital communication pieces , like online newsletters, email fundraising campaigns, and blog posts. Content from your digital report can inform your direct mail pieces, and in turn, they can act as a teaser for your full report.

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Digital Impact Report Marketing 111

Nonprofit Tech for Good

FEBRUARY 23, 2025

Automated Personalization: Salesforce automates personalized communications across multiple channels, including email, social media, and direct mail. Personalize online experiences: Integrate Salesforce with your website to personalize content, donation forms, and calls to action based on donor profiles.

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Personal Fundraising Nonprofit Donor 296

Nonprofit Tech for Good

AUGUST 19, 2023

As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving. Online giving can provide numerous benefits for nonprofits, from increasing donation amounts to improving donor engagement.

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Donation Online Giving Digital 202

Mashable Tech

MARCH 7, 2025

Ransoms letters (yep, snail mail) are sent to corporate executives claiming to be from "BianLian Group," a known Russian ransomware gang, saying they've infiltrated the organization's network and demand payment to a Bitcoin wallet or else sensitive information will be published on its network.

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Mail Boston Technique Group 114

NonProfit PRO

APRIL 30, 2024

M+R's annual “Benchmarks” report revealed five key takeaways on nonprofits' digital fundraising strategies.

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Benchmark Fundraising Online Report 288

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

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Mail Retention Donor Practice 130

Bloomerang

JULY 26, 2024

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

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Mail Roles Digital Fundraising 120

Bloomerang

NOVEMBER 21, 2024

Write, design, proof, test, and schedule all direct mail appeals, email appeals, and social media ads and posts (all must match). Coordinate with your direct mail drop, use segments and personalization appropriately, and split A/B test your subject lines. Perform any necessary list cleaning on your direct mail and email lists.

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Calendar Fundraising Gift Social Media 111

NonProfit PRO

SEPTEMBER 1, 2021

You’re probably working hard on your annual appeal, which will hopefully bring in lots of cash both by mail and online. Believe it or not, the holidays and year-end are rapidly approaching.

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Giving Campaign Donor Mail 265

Charity Village

JULY 17, 2024

Released in May, this all-Canadian report unpacks how direct mail fundraising programs performed last year, thanks to the amazing charities who share their results with us! Use it to show off your success, […] The post Have you had a chance to download and dig into Direct Mail Benchmarks 2024 yet?

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Mail Benchmark Charity Fundraising 126

Bloomerang

MAY 24, 2024

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Leverage in-person and online event sign-ups.

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Mail Build Nonprofit Charity 111

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Join online fundraising communities and ask lots of questions and monitor for great ideas. Research the steps needed to create a direct mail fundraising program (e.g.

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Fundraising Donation Donor Social Media 340

Nonprofit Tech for Good

APRIL 27, 2023

Google Campaign URL Builder :: ga-dev-tools/campaign-url-builder This a free tool from Google that allows you to easily create UTMs to track your website performance, such as referral traffic from social media campaigns and conversions from online ads. Having a fast-loading website is essential for a successful SEO strategy.

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Resource Tools Digital Marketing 351

Nonprofit Tech for Good

APRIL 15, 2020

According to the 2019 Blackbaud Charitable Giving Report , online giving grew 6.8% Also important to be aware of is that 26% of online donations made in 2019 occurred on a mobile device. According to Network for Good , one in six online donors will drop out of the donation process if they are sent to a third-party website.

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Donation Practice Nonprofit Paypal 363

Nonprofit Tech for Good

JUNE 22, 2023

At the time, tribute donors would mail a check along with the contact information of their tribute gift recipients to their chosen nonprofit and the nonprofit would then mail the tribute gift recipient an acknowledgement letter or card. Nonprofits began to offer tribute gifts in the early 2000s.

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Program Giving Nonprofit Gift 274

sgEngage

AUGUST 1, 2023

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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Mail Data Marketing Donor 98

Bloomerang

JULY 26, 2021

This online appeals post is part two in a six-part series. Mastering online appeals, user experience and messaging. Master online appeals, user experience and messaging. Is it easy to join your mailing list? Develop a written plan to promote your online appeals, blog posts, videos, and other digital content.

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Strategy Online Fundraising Donor 143

Nonprofit Tech for Good

DECEMBER 20, 2023

2017 Population Matters Infographics Series 2) Postcards [with QR codes] Gen Z rarely receives print mail, so it makes an impact when it arrives. Millennials and Gen X appreciate snail mail that isn’t a bill or a notice of a bill to come. The problem is that most print mail from nonprofits is boring.

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Trend Fundraising Marketing Digital 243

Nonprofit Tech for Good

JANUARY 13, 2020

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. 4) Add to Mailing List. You did it: your donation appeal was a success.

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Action Donation Social Media Donor 337

Nonprofit Tech for Good

OCTOBER 22, 2020

Gone are the days of list acquisitions and swapping of mailing lists. Common ways of doing this are through online petitions, surveys relating to your cause, product or item distribution, or a whitepaper or e-book “call to action.” Once you capture their names, then you need to continue to cultivate them online.

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Social Media Donor Social Media 354

Nonprofit Tech for Good

AUGUST 4, 2023

Preferred contact methods: Voice calls, direct mail Preferred donation methods: Direct mail and voice calls 2) Baby Boomers (1946-1964) 72% give to charity, donating an annual average of $1,212 across an average of 4.5 This generation is more likely to participate in virtual events, such as online charity streams and challenges.

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Giving Generation North America Social Media 242

Nonprofit Tech for Good

AUGUST 3, 2022

At the time, tribute donors would mail a check along with the contact information of their tribute gift recipients to their chosen nonprofit and the nonprofit would then mail the tribute gift recipient an acknowledgement letter or card. Nonprofits began to offer tribute gifts in the early 2000s.

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Program Giving Nonprofit Gift 237

The Fundraising Authority

NOVEMBER 23, 2020

The idea is that everyone shops in person on Black Friday (the day after Thanksgiving, for those of you not in the US), everyone shops online on Cyber Monday (the Monday after Black Friday), so why not try to get people to give some of what they have left to those less fortunate (i.e. E-mail is the killer fundraising app on the web.

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Profit Social Media Mail Fundraising 190

TechCrunch

MAY 1, 2021

The networks made online — either through the rise of meme culture or Substack spice — can be a competitive advantage in the world of investment, as two new funds this week showed us. Precursor Ventures’ Charles Hudson on ‘the conversation no one has during an upmarket’ Internet is the new Miami.

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Mail Marketing Las Vegas Miami 143

Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. In light of these advances, it’s time for your nonprofit to consider developing its own online recurring giving program.

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Donation Nonprofit Gift Donor 345

The Verge

APRIL 4, 2021

Personal data from 533 million Facebook accounts has reportedly leaked online for free, according to security researcher Alon Gal. Illustration by Alex Castro / The Verge. Insider said it verified several of the leaked records. Troy Hunt (@troyhunt) April 3, 2021.

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Facebook Personal Data Online 139

Nonprofit Tech for Good

JUNE 19, 2019

According to a recent DonorPerfect study , you can expect that multichannel donors will contribute triple the amount of online-only and offline-only donors. Multichannel donors will give to campaigns online, at events, and participate in volunteer days all year round – so it’s important to keep them in the loop.

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Donor Social Media Offline Gift 277

M+R

MARCH 11, 2024

Read time: 2 minutes Did you miss our latest webinar about Scout Quest, our privacy-focused one-of-a-kind online data co-op? 3) Scout Quest… for Direct Mail??: No, we’re not turning Scout Quest into a direct mail co-op (so many exist already!). Direct Mail Targeting! Get the full webinar recording here !

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Mail Results Benchmark United States 94

Nonprofit Tech for Good

FEBRUARY 14, 2018

A lot of nonprofits are reluctant to use Facebook’s Fundraising Tools because a donor can opt-out of providing their email address and Facebook will not provide the mailing address of donors. 3) 25% of online donors say social media is the tool that inspires them most often to give. There is no fee to the nonprofit.

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Tools Fundraising NGO Nonprofit 265

Nonprofit Tech for Good

MAY 8, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Society’s shift to digital experiences has resulted in an almost continuous increase in online purchase rates.

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Lesson Marketing Nonprofit Mobile 305

Nonprofit Tech for Good

OCTOBER 11, 2024

29% of online donors say that social media is the communication tool that most inspires them to give [email 27%, website, 18%, print, 12%, TV ad 6%] (According to the Global Trends in Giving Report ). When raising money online (or offline) you must be able to succinctly answer this question for your potential donors: Why this?

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Social Media Donor Media Social 296

Nonprofit Tech for Good

JUNE 1, 2021

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. An email fundraising appeal is an email with the sole purpose of inspiring and asking donors to make an online donation.

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email Stats Fundraising Marketing 337