Mail Offline Stats 
Nonprofit Tech for Good
JUNE 19, 2019
According to a recent DonorPerfect study , you can expect that multichannel donors will contribute triple the amount of online-only and offline-only donors. Send direct mail, too! This is your chance to get your offline donors online – but you have to make it easy. How can you identify your multichannel donors? Thank them.
NetWits
NOVEMBER 29, 2011
While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Said another way – what works offline also works online. Analyze the stats of previous emails. Maybe a hat or pair of gloves?
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NetWits
MAY 19, 2011
First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc).
Pamela Grow
JANUARY 13, 2021
We continue to solicit donors using direct mail and emails. As a result, our sector’s donor retention stats will decline further. This slide from Steve MacLaughlin of Blackbaud displays the differences in donor retention rates between online-only, offline only, and multichannel. It also includes a business reply envelope.
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 20, 2012
Telephone, events, Facebook, Twitter, direct mail, website, mobile, in person, peer-to-peer , etc. Relying on direct mail alone isn’t going to cut it anymore. Relying on direct mail alone isn’t going to cut it anymore. should all be part of your 2013 fundraising strategy. Mobile Fundraising = Growth.
Care2
MARCH 27, 2012
Or that the median revenue per donor for multi-channel supporters was $228 compared to $89 for offline and $113 for online donors? Getting Started with Multi-Channel Fundraising ” In addition to the terrific stats and resources the panelists shared, Gulseth also discussed Earth Justice’s online fundraising success in raising $1.2
Care2
APRIL 21, 2011
Are you still stuck in 1991 where you focus your acquisition and fundraising via direct mail, face to face, and telemarking? Nonprofits who use a multi-channel approach raise about 350% more money than just relying on offline tactics. What channels does your nonprofit use to reach activists and donors?
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