Why Your Nonprofit Email List Isn’t Working (and How to Fix It)
Wild Apricot
JULY 15, 2025
Your mailing list should be curated from direct supporters of your organization. You want your mailing list to work with your mission. A massive list of random individuals can result in your emails being marked as spam, even if, every once in a while, you gain a new donor. However, this isn’t always the case.
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