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Personalizing Donor Communication for Small Nonprofits

Get Fully Funded

The generosity of donors is crucial to your nonprofit organization’s success, which means that you should strategically plan your communications with them. This article will cover the following strategies for donor communications for small nonprofits: Tailor communications to donor preferences. Reference past giving history.

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Nonprofit Donor Engagement Strategies: Breaking Through the Noise

Neon CRM

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. But the world is a noisy place: Donors are bombarded with constant messaging that can drown out a nonprofit’s attempts to reach them.

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Elevate Your Fundraising Game with These Essential Nonprofit Books

Pamela Grow

What are the nonprofit fundraising and communications books you turn to, time and time again? Creative Deviations, How you can infuse your story-telling, fundraising and direct response with more creativity by John Lepp For years, my go-to bible for direct response was Denny Hatch’s Million Dollar Mailings. What’s your favorite?

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Nonprofit CRM Training: Empowering Your Team to Manage Data

Greater Giving

In the rapidly evolving landscape of nonprofit organizations, the ability to harness data for informed decision-making is more critical than ever. These resources can serve as quick references and reinforce what they’ve learned during training sessions. That’s where customer relationship management (CRM) comes in.

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10 New Nonprofit Trends

Qgiv

As a fundraising professional, do you ever wonder what’s coming next in the nonprofit industry? We’ve put together ten new nonprofit trends that show where the future of fundraising is heading. Read on to learn how you can make the most of this fundraising year by taking advantage of these nonprofit trends. New to fundraising?

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4 Tips for Effective Wealth & Philanthropic Screening

sgEngage

Since major gifts are, by definition, the largest individual donations your nonprofit receives, they typically come from your wealthiest donors. There are two types of databases you should have in your nonprofit software toolkit as you get started: Prospect research database. Constituent relationship management (CRM) platform.

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3 Key Elements of a Lapsed Donor Letter

Neon CRM

Data from the Fundraising Effectiveness Project reveals that reactivating lapsed donors is a struggle for many nonprofits. It’s great to send an email that references a donor’s past support, but it’s even better to send an email that references a donor’s $75 gift to a specific campaign in May 2022.

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