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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter. 1) 69% of nonprofits worldwide regularly publish an email newsletter. Of those, 93% use an email marketing service, such as MailChimp or ConstantContact, to send their email newsletters.

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10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. Make sure you are tracking your “unique visitors&# to your organization’s website from month-to-month. e-Newsletter Subscribers.

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Feel the Heat: Great Tools for Mapping Website Interactions

Byte Technology

Essentially, the tools and programs for creating a heat-map build an “overlay” of your various site’s pages, and areas that attract more activity appear “hotter” than sections that experience low activity. Fortunately for WordPress users there are some fantastic plugins and other tools that make creating a heatmap an absolute snap.

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Segmentation Simplified: How to Use Your Donor Data to Enhance Your Marketing

Get Fully Funded

Let’s find out how to turn donor data into a powerful tool for your nonprofit’s success! Preferred donation and communication channels: Knowing donors’ preferred methods of giving (online donations, mailed checks, text-to-give) ensures a convenient donation process. Plus, it’s cost-effective and easy to track engagement!

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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Today, nonprofits worldwide have access to online fundraising tools that could not have been imagined at the turn of the millennium, and current best practices are shaped by 20+ years of innovation and experimentation.

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Best Practices for Golf Fundraisers: 10 Tips for Nonprofits

Nonprofit Tech for Good

You might consider mailing save-the-dates, formal invites, or a packet or tangible reminder ahead of the event, but be sure to also take full advantage of digital channels —emails, your organization’s newsletter, social media channels, and the like. 4) Make sure registration is easy and accessible.

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How to Use Social Media to Cultivate Donor Relationships

Achieve

Track engagement and follow up. You can make this request in an email, or you can highlight social media accounts in your newsletter. You can even add a QR code to direct mail that leads to your organization’s account. Give your donors the opportunity to get more involved with your nonprofit in addition to email newsletters.