Nonprofit Tech for Good

JANUARY 12, 2010

Nonprofits with national and international name recognition do great on Facebook in terms of growing a large fan base, but many small to medium-sized nonprofits struggle to achieve the elusive Facebook ROI (Return on Investment) – website traffic, new e-mail newsletter subscribers, mobile subscribers, online donors, thumbs up and comments i.e,

ROI 206

ROI Facebook Story Stats 206

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). A PS is imperative in direct mail and you’ll want to include one in your emails as well.

email 52

email Rate Social Media ROI 52

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Analyze the stats of previous emails. Maybe a hat or pair of gloves? It usually doesn’t work out so well.

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email Raise Cancer Info 230

TechImpact

MAY 12, 2014

Stats say 47% of email is now opened on a mobile device Litmus –”Email Analytics” (Aug 2013). Only 11,84% of newsletters use responsive design techniques to optimize their layouts for mobile devices. The percentage of people that use on E-mail on their smartphone is very different per country. Equinux (June 2013).

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Statistics Mobile Marketing India 168

Nonprofit Tech for Good

APRIL 18, 2011

A great source for images for your nonprofit’s website, blog, e-newsletter, and social networking profiles. Google Internet Stats :: google.co.uk/intl/en/landing/internetstats. A collection of economic and media trends and stats. e-Newsletter. Creative Commons on Flickr :: flickr.com/creativecommons.

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Fun Resource Stats Wikipedia 225

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. Your newsletter’s audience Who you should sent your newsletter to?

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Newsletter email Create Template 124

Nonprofit Tech for Good

DECEMBER 30, 2009

13% Check/snail mail. 5% Yes… they donate on our website after reading something in our e-newsletter. 6) What is the size of your organization’s e-mail newsletter list? [ [link] ]. 2% Our organization does not publish an e-mail newsletter. [ [link] ]. 28% No… it’s on our To Do List.

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Results Communication Strategy Myspace 191

Nonprofit Tech for Good

MARCH 24, 2010

If your nonprofit is already blogging, plot your stats. e-Newsletter Subscribers. The number 1 answer is always my e-Newsletter. Though subscription rates are dropping by an average of 1% each year, e-Newsletters are still a powerhouse of ROI. In fact, social media has increased the consumption of e-mail.

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Social Media Metrics Track Myspace 230

Nonprofit Tech for Good

DECEMBER 12, 2011

Some common metrics to monitor are website traffic, blog traffic, e-newsletter subscribers, Facebook fans, Twitter followers, online dollars raised, volunteers, and event attendees. Once you’ve set up your new Google account, sign up to receive Google Alerts via e-mail on a daily basis at google.com/alerts. Of course not!

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Social Media Media Avatar Organization 209

Nonprofit Tech for Good

NOVEMBER 28, 2011

Compile stats to share with executive staff. A quick Google search of “social media stats 2011″ pulls up a wide range of stats to share with unaware executive staff. Get social and mobile media buzz in their e-mail inboxes regularly! Asserting yourself at work is often the missing piece to success.

Social Media 230

Social Media Media Social Stats 230

Nonprofit Tech for Good

AUGUST 24, 2011

A great source for images for your nonprofit’s website, blog, e-newsletter, and social networking profiles. Google Internet Stats :: google.co.uk/intl/en/landing/internetstats. A collection of economic and media trends and stats. Creative Commons on Flickr :: flickr.com/creativecommons. DailyFeats :: dailyfeats.com.

Fun 271

Fun Resource Audio Stats 271

Nonprofit Tech for Good

JULY 23, 2012

It is illegal to buy, sell, or trade mobile phone numbers, unlike e-mail and snail mail addresses. Pitch to Your Website, E-newsletter, Blog, and Print Materials. This new page should then be linked near the e-newsletter subscribe option on your website and blog. and your “Thank You” landing pages and e-mails.

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Group Practice Mobile Nonprofit 204

NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc). 3) Involve. Understanding the Value of Team Captains.

Raise 208

Raise Relationship Tips Fundraising 208

Bloomerang

AUGUST 31, 2022

When a good story is shared, scientific research shows our brains connect to storytelling can have on us: Stories are remembered 22x more easily than data, facts, and stats. It can: Make your organization more memorable – stories are proven to be more easily remembered than stats and facts! Newsletters. Direct mail.

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Storytelling Guide Structure Audience 116

Care2

NOVEMBER 6, 2014

How to be a good communicator and "date" your donors: Don''t just communicate with facts and stats. Some of your donors are extremely connected to email and mobile, but others still appreciate that newsletter delivered by the postal service. 36% of donors give more generously to charities that communicate measurable accomplishments.

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Retention Donor Stats Mail 70

Nonprofit Tech for Good

OCTOBER 22, 2009

I tend to lose more followers, fans and friends on weekends than during the week, and my stats show that there is very little ROI [Return on Investment] in terms of traffic, e-mail newsletter and mobile subscribers, event sign ups, etc. The good news is that I have found using Twitter, Facebook, MySpace, etc. Spell it out.

Social Media 240

Social Media Media Management Tips 240

Achieve

APRIL 28, 2022

volunteering, donating) and passive (receiving newsletters, following on social media) ways to get involved. . In your outreach, describe the impact matching gifts will make on your programs plus relevant stats to illustrate the effects of applying for a match. Multiple active (e.g., But don’t stop there! donor data. Giving habits.

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Donor Tips Online Gift 59

NonProfit Hub

MARCH 23, 2015

It’s not only about whether or not your website looks good on a phone or tablet, but also every email – be it a newsletter or an invitation to an event you’re holding – needs to be optimized for mobile. Now let’s look at some reasons (and some more stats) on why mobile needs to remain a priority for your organization.

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Design Websites Stats Mobile 28

Connection Cafe

AUGUST 1, 2017

All of this is tied to a direct mail appeal, that can go out as early as mid-November or the beginning of December. For more interesting industry metrics, check out these 50 fascinating philanthropy stats —Danielle . When is the best time to send a direct mail newsletter? I start with my direct mail piece.

FAQ 49

FAQ Giving Fundraising Campaign 49

NonProfit Hub

JANUARY 9, 2015

20 Marketing Stats on the Trends of 2015”. “15 But don’t fret, because this can be anything from sending a direct mail piece, email, newsletter or even making 100 calls in a particular month. “5 Marketing Trends for 2015 That You Can’t Ignore”. “5 5 Social Media Trends That Could Impact Nonprofits In 2015”. “20 Yes, every month.

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Trend Benefit NPO Nonprofit 28

Care2

AUGUST 16, 2007

In the end, Marketing Sherpa reports that nearly three times the number of walkers and donors were recruited via the email test series than the mail control – resulting in a 30% increase in ROI! Did they test combining direct mail and email? Self-mailers have a notoriously lower response rate in several markets.

Social Media 28

Social Media Advocacy ROI Online 28

Have Fun - Do Good

OCTOBER 17, 2008

[link] Design Logoworks [link] 99designs [link] Flickr photos with Creative Commons Licenses (free): [link] iStockPhoto: [link] Online Donations Network for Good [link] ChipIn [link] PayPal https://www.paypal-portal.com/charity/ E-newsletters Feedblitz [link] Emma [link] Constant Contact [link] Donations and mailing lists Democracy in Action [link] (..)

Skype 40

Skype Internet Resource Tools 40

Nonprofit Tech for Good

JUNE 19, 2019

Send direct mail, too! And take “thank you” a step further by showing these donors the real, impactful results of their continued support with powerful images and meaningful stats. Why not have a special dinner just for them one night out of the year or include them in your newsletter? Thank them. Thank them often.

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Donor Offline Captivate Social Media 277

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

MAY 22, 2009

Share important news, feed them useful stats and resources that relates to your cause and the issues they have been writing about. Make sure that the stories you are sharing or pitching are: Timely and topical Credible Has a human interest angle Good stats Stories that are funny, sad, shocking, or emotional can hook the media too.

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Track Social Media Media Advocacy 41

Care2

JUNE 13, 2009

You may be surprised to see some recent stats that question how successful Facebook is as an engagement tool. Take a look at the stats below. Reader Comments (7) Excellent stats Allyson. Thursday, June 11, 2009 at 01:28PM | by Allyson Kapin Facebook is the 5th most trafficked site in the United States. Thanks for sharing.

Facebook 50

Facebook Social Media Advocacy Online 50

Care2

MARCH 26, 2009

Despite some debate in the nonprofit tech community about whether email appeals and email newsletters were effectively reaching and engaging online members, Convio’s report says email open rates remain strong and above 20% in 2008. What do Convios latest benchmarks mean for your nonprofits online program?

Convio 31

Convio Benchmark Studies Social Media 31

NTEN

NOVEMBER 3, 2010

For most nonprofit organizations, bulk email -- email newsletters, action alerts or fundraising outreach -- is one of the most productive communications approaches there is. What usage stats do you need to track to measure results? Tags: E-mail NPTech NTEN Communications. But before I get to that, let me start at the beginning.

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Service email Test Spam 59

Care2

MAY 7, 2007

60) Search « Care2 Stats for June 2006 | Main | Does your organization have a community? 60) Search « Care2 Stats for June 2006 | Main | Does your organization have a community? Or just a mailing list?

Social Media 28

Social Media Advocacy Wisconsin Web 28

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

Plan on spending some time on this and blow your boss away next time you bring her your web stats and action plan! A couple great things you will love: It’s easier for you to pass out in your newsletters, mailings and other printed publications. 8 Great tips and the resources to educate you on each of them. by Avinash Kaushik.

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Site Web RSS Build 50

Care2

AUGUST 12, 2007

60) Search « Care2 Stats for December 2006 | Main | New Studies Reveal Important Trends Facing NPOs » Thursday Dec 28 2006 Mobile Social Networks Get a Boost Thursday, December 28, 2006 at 12:33PM | by Hatef Yamini In the world of social networks, the end of 2006 represented a major milestone: MySpace went mobile!

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Social Network Mobile Social Media Network 28

Nonprofit Tech for Good

JANUARY 30, 2012

e-Newsletter. A section of the e-newsletter entitled “Resource Spotlight” features a new tool in each edition. A great source for images for your nonprofit’s website, blog, e-newsletter, and social networking profiles. Google Internet Stats :: google.co.uk/intl/en/landing/internetstats.

Fun 253

Fun Resource Mobile Social Media 253

Get Fully Funded

SEPTEMBER 20, 2022

By thinking through your fundraising strategy before October 1, you can collect your stories and integrate your efforts, keeping your messaging and images consistent through mail, email, social media, events, and any other channels you may use. In between your snail-mail appeal and end-of-year appeal, you can do a #GivingTuesday campaign.

Strategy 119

Strategy Business Fundraising Campaign 119

Care2

FEBRUARY 7, 2009

Then, they might click through, sign up to join our e-mail list, and spend time exploring our site, using our resources, and getting to know the organization. Conversion rates are definitely the key stat for us, but we keep an eye on CTR too. 60) Search « Why Every Nonprofit Should Embrace the Web 2.0

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Google Grant Social Media Adwords 31

Nonprofit Tech for Good

APRIL 5, 2021

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. You will not receive the donor’s mailing address, but if the donor opts-in, you will receive their email address. Related Webinar: Social Media Best Practices for Nonprofits. Be sure to note the checkbox for the email opt-in.

Practice 363

Practice Nonprofit Avatar Social Media 363

Care2

SEPTEMBER 10, 2007

Performance measures include stats from a webcasting provider or content delivery network on how many unique users tuned in, for how long on average, etc. Outcome measures would include stats from your website hosting provider on click-through behavior by users. There are two kinds of measures that we look at: performance and outcome.

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Video Interview Social Media Online 28