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Building Donor Relationships With Direct Mail In A Digital World

Kindful

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

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How To Make Summer Your Fundraising Super Season

Bloomerang

A 2024 survey of nonprofit leaders by the Chronicle of Philanthropy found rampant signs of nonprofit burnout. Look at your recent emails and direct mail to donors. Summer’s a more relaxed time for stewardship phone calls and voicemail messages, handwritten notes, coffee meetups, and porch parties – with no asks. You need it.

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10 Proven Strategies To Help You Retain New Donors

Bloomerang

In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%. A lot of times these calls will result in voice-mail messages, but that’s okay because the message will still leave a strong impression.

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How to Improve Donor Retention

Allegiance Group

Donor retention is the second-highest concern for nonprofits, according to the 2022 CCS Philanthropy Pulse survey. A coordinated direct mail, display advertising, and email series can boost your renewal program due to a higher response rate and an increase in the average gift amount. What is donor retention?

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Can you survey nonrenewing donors to see why they didn’t renew? Research the steps needed to create a direct mail fundraising program (e.g. your neighbors.

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Engaging Your Ideal Donors and Boosting Your Fundraising Efforts: A Step-by-Step Guide

The Modern Nonprofit

conduct research Gather data on your current supporters Review your nonprofit’s existing data, such as donor records , volunteer information, and past survey results. Gather new data directly from your target audience This can be collected through methods such as surveys, interviews, and focus groups.

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14 Mobile Marketing Statistics Your Nonprofit Needs To See

TechImpact

ExactTarget – “The 2012 channel preference survey” (2012). Daily we spend 9 minutes on email via a mobile device, that is 7,6% of the total 119 minutes we use our phone per day. Only 11,84% of newsletters use responsive design techniques to optimize their layouts for mobile devices. O2 – “Mobile life report” UK (2013).