The Modern Nonprofit

APRIL 6, 2021

Estimated Reading Time: 5 minutes Top Nonprofit Blogs to Bookmark Today. It’s no surprise: thought leaders in the nonprofit sector, many with decades of experience, still take the time to give back to others. The Agitator is written by nonprofit marketers and fundraisers who were fed up with the status quo.

Bookmarking 98

Bookmarking Storytelling Nonprofit Social Media 98

Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. But the world is a noisy place: Donors are bombarded with constant messaging that can drown out a nonprofit’s attempts to reach them.

Donor 98

Donor Strategy Nonprofit Phone 98

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Said another way – what works offline also works online. Ever buy something that’s “one size fits all?”

email 230

email Raise Cancer Info 230

NetWits

MAY 26, 2011

No wonder than, I am commonly asked; “What are the top web analytics reports and tools every nonprofit should know?&#. Peaks will help you determine what is on your website that draws traffic – is it your e-newsletters or events? When used specifically with offline campaigns, appeals or ads we can use as a source metric.

Report 251

Report Web Comparison Analytics 251

Bloomerang

JULY 26, 2021

Your website serves as the central hub for your digital strategy, followed closely by the ways you drive folks to your website, including email, blog posts, newsletters, social media, text messaging, QR codes in print media, and advertising. Is it easy to join your mailing list? Is it easy to see how to give offline? If so, how?

Strategy 142

Strategy Online Fundraising Plugin 142

Byte Technology

OCTOBER 21, 2015

Don’t ignore the offline elements of an online campaign. Those running the program discount the importance of face-to-face meetings and phone calls believing a strong social media presence and e-mail marketing push is all it takes for success. Stay in constant contact with your supporters throughout the crowdfunding process.

Profit 100

Profit Fund Campaign Strategy 100

CauseVox

JUNE 9, 2021

Online virtual fundraising is one of the most popular ways for nonprofits to raise money. Maybe your nonprofit hasn’t yet developed an online fundraising plan. Either way, it’s time to brush up on your peer-to-peer fundraising chops and check out some online fundraising ideas that you can use to attract donors to your nonprofit.

Ideas 98

Ideas Online Fundraising Charity 98

NetWits

DECEMBER 2, 2010

Lastly, when in doubt, segment your e-mail list like you would for direct mail. E-mail will allow you to try similar segments as you might use for a direct mail program, and allows you to test new segments at a low cost. E-mail Schedules & Strategies. direct mail, e-mail, telemarketing, etc.)

email 149

email Marketing Mail Metrics 149

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. Team DNL provides Digital Nonprofit Leadership to mid-sized and large nonprofit organizations. This includes assisting with nonprofit analytics!

Analytics 52

Analytics Org Adwords Metrics 52

NTEN

SEPTEMBER 24, 2009

The last three months of the year represent a critical time for the fundraising efforts of nonprofit organizations. Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. These positive results are no longer being overlooked by nonprofit executives.

Online 90

Online Fundraising Offline Blackbaud 90

NetWits

JANUARY 29, 2009

As everyone is acknowledging these days, online donors are going to be a key growth segment for nonprofit organizations this year. Online fundraising – 72% of nonprofits provide the ability for a website visitor to make a donation. eNewsletters – 61% of nonprofits send out an electronic newsletter.

Websites 105

Websites Newsletter Internet Offline 105

NTEN

SEPTEMBER 24, 2009

Obviously, we want more donors like them: they account for most of our acquisition, and they are a leading source of new revenue for most nonprofits. In a study released earlier this year, Target Analytics found they have lower retention rates than offline donors. What's a nonprofit to do? But we don't recommend it!

Donor 84

Donor Online Mail Social Network 84

Nonprofit Tech for Good

OCTOBER 25, 2023

Email Strategy Only 68% of nonprofits utilize email marketing. Of those, 41% send newsletters monthly, 27% quarterly, 17% twice monthly, 10% weekly, 3% twice weekly, and 2% send daily. Of those, 41% send newsletters monthly, 27% quarterly, 17% twice monthly, 10% weekly, 3% twice weekly, and 2% send daily.

Statistics 200

Statistics email Marketing Benchmark 200

Care2

MAY 29, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « Is Direct Mail Dying or Dead? 60) Search « Is Direct Mail Dying or Dead?

Mail 34

Mail Social Media Advocacy Online 34

Connection Cafe

SEPTEMBER 12, 2013

Then, analyze newsletter links to identify which topics get higher click-through rates. Analyze what’s worked offline that hasn’t been tried online. Setup time with your annual fund manager to review successful past direct mail campaigns. Is there an approach or topic that’s worked offline, but you haven’t tried online?

Campaign 39

Campaign Offline Calendar Review 39

NTEN

MARCH 26, 2009

While online fundraising continues to be a growth engine for many nonprofit organizations, the data -- real and anecdotal -- shows that engaging constituents through an integrated, multi-channel approach provides the greatest return over the life of most supporters. Tad Druart, Convio.

Integration 50

Integration Marketing Mail Channel 50

NTEN

NOVEMBER 2, 2009

The most popular pieces will be featured in our newsletter. " Those points are common in the nonprofit sector despite the growing number of studies and reports that show that online fundraising continues to grow — even during the tough economy. Tags: E-mail Fundraising. You can read all the details here. ].

Convio 76

Convio Mail Newsletter Game 76

Connection Cafe

JUNE 24, 2015

Sure, your website, social media, and crowdfunding are all important fundraising channels, but no other online medium lets you go out and actively communicate with your donors online like e-mail. Every nonprofit should be using email to both cultivate donors and make fundraising asks. People don’t like reading long wordy e-mails.

email 20

email Fundraising Spam Mail 20

Care2

JUNE 5, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Clearly the Internet has transformed how nonprofits communicate with their activists and donors.

Social Media 47

Social Media Online Advocacy Media 47

Connection Cafe

AUGUST 1, 2017

Recently, Brock Warner (Senior Manager, Fundraising at War Child) and I hosted a webinar regarding end of year fundraising for nonprofits —the things we need to stop doing and things we should be doing instead. All of this is tied to a direct mail appeal, that can go out as early as mid-November or the beginning of December.

FAQ 49

FAQ Giving Fundraising Campaign 49

Neon CRM

MAY 18, 2023

But with so many elements to modern fundraising—both online and offline—it can be tough to keep up. That’s why we’re starting with the basics and sharing nonprofit best practices that cover the most important elements of your fundraising strategy. Many nonprofits start out by tracking donors in an Excel spreadsheet.

Raise 98

Raise Strategy Help Fundraising 98

Connection Cafe

JULY 26, 2017

As nonprofits know well, preserving relationships with donors is imperative to an organization’s success. However, many nonprofits are still struggling to build a donor stewardship plan that nurtures donors beyond the first gift— 3 out of 4 new donors leave and never come back. Newsletter. Annual Gifts. Major Donor.

Donor 38

Donor Support Guide Retention 38

Bloomerang

JULY 17, 2023

If you want to move away from transactional one-time gifts, and towards longer-term, transformational giving, here is the single most important thing you need to know to keep nonprofit donors: RESOLVE to rock the power of thank you! to Nonprofit Donors 1. Mail The gold standard is a prompt and personal mailed thank you letter.

Donor 83

Donor Nonprofit Mail Gift 83

NTEN

MARCH 19, 2009

By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Unfortunately, there's nothing in the report about the cost of acquiring and cultivating donors online vs. offline, so it's hard to say.

Attention 36

Attention Metrics Online Fundraising 36

Nonprofit Tech for Good

JUNE 19, 2019

According to a recent DonorPerfect study , you can expect that multichannel donors will contribute triple the amount of online-only and offline-only donors. Send direct mail, too! This is your chance to get your offline donors online – but you have to make it easy. How can you identify your multichannel donors?

Donor 277

Donor Offline Captivate Social Media 277

NTEN

FEBRUARY 17, 2010

There is little debate that online communication, fundraising, and advocacy have become important parts of the modern nonprofit's fundraising and marketing mix. Some of the key trends supporting rapid adoption of technology by nonprofits are: 1) Online lifestyle, behavior and giving of consumers and donors leading to success.

Online 74

Online Giving Convio Haiti 74

Zen and the Art of Nonprofit Technology

JANUARY 14, 2009

Most often nonprofits want to capture information from web users. That sort of information could be a newsletter sign up, a contact form that should be responded to, an online donation or an event registration. In addition, sometimes nonprofits want to expose data from the CRM to the CMS. What’s involved in this?

Integration 100

Integration Drupal API Open Source 100

Achieve

JANUARY 31, 2022

As a nonprofit marketing or communications specialist, you may have noticed a rising tide of digital fatigue among your supporters when it comes to your organization’s online outreach efforts. . any successful nonprofit strategic plan. Plus, Getting Attention’s guide to nonprofit communications. What is this affliction?

Digital 105

Digital Communication Tips Virtual 105

Care2

DECEMBER 8, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Join us to learn how your organization can increase donations on and offline this year.

Social Media 28

Social Media Online Advocacy Case Study 28

Qgiv

JULY 21, 2022

By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits? We hope you find their advice for nonprofit multi-channel marketing helpful!

Channel 59

Channel Marketing Fundraising Mail 59

Care2

MARCH 13, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Panelist: Charlene Li, Thought Leader, Altimeter Group 4.

Social Media 44

Social Media Interaction Advocacy Online 44

Care2

FEBRUARY 20, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Could that concept be translated to help a local nonprofit? By noon it was $500 and by 9 p.m.

Case Study 35

Case Study Local Social Media Studies 35

Care2

MARCH 25, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Q: Does this include offline giving too? A: The Convio benchmark numbers exclude offline giving.

Advocacy 44

Advocacy Social Media email Online 44

Care2

APRIL 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Q: Does this include offline giving too? A: The Convio benchmark numbers exclude offline giving.

Advocacy 44

Advocacy Social Media email Online 44

NTEN

JUNE 9, 2011

Send these via some sort of email newsletter software such as MailChimp, VerticalResponse, or Constant Contact so that you can monitor each message's click-through performance and make improvements based on message testing. Just as in the offline world, people are more likely to do something when personally invited.

email 87

email Community Build Online 87

Nonprofit Tech for Good

JANUARY 30, 2012

The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. Many nonprofit professionals are overwhelmed by the all choices – and as the Mobile Web and related start-ups continue to grow, prepare to be mind-boggled by all the new technology options available to your nonprofit in coming years.

Fun 253

Fun Resource Mobile Social Media 253

Care2

MAY 9, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Advocacy 28

Advocacy Social Media Online email 28