Pamela Grow

JANUARY 13, 2021

My director of development & communications is giving serious thought to taking our hard copy newsletter and changing it to an e-newsletter. How do I convince her that a printed newsletter is worth the investment? We continue to solicit donors using direct mail and emails. It also includes a business reply envelope.

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Newsletter Donor Retention Nashville 52

Qgiv

FEBRUARY 28, 2022

One of the best ways to keep your supporters up-to-date with your news and events is with a regular nonprofit newsletter from your organization. How can a newsletter help my nonprofit? Writing a regular newsletter can take a lot of work, so why is it worth it? Nonprofit Newsletter Template. Single column.

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Newsletter Tips Fundraising Mail 52

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

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Mail Relationship Digital Donor 52

sgEngage

NOVEMBER 13, 2024

Digital communication pieces Insights from your digital impact report can easily transfer over to other types of digital communication pieces , like online newsletters, email fundraising campaigns, and blog posts. Content from your digital report can inform your direct mail pieces, and in turn, they can act as a teaser for your full report.

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Digital Report Impact Marketing 96

The Fundraising Authority

DECEMBER 11, 2020

Well, okay, not totally for free – instead, try giving something away in return for a person’s name and e-mail address. You are collecting e-mail addresses on your website, aren’t you? See that big sign-up box for our newsletter on the top right corner? What are you doing with your current e-mail contact list?

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Online Fundraising Mail Newsletter 243

Double the Donation

MAY 11, 2022

While electronic communication is a speedy and efficient outreach strategy, some donors prefer communication via direct mail. That’s why we recommend taking a multi-channel approach to marketing matching gifts with direct mail outreach and online engagement efforts.

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Mail Gift Marketing Channel 52

Nonprofit Tech for Good

FEBRUARY 14, 2011

People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. Reports and predictions of the death of e-mail fluctuate seemingly on a quarterly basis. Consequently, so has my ROI.

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Newsletter Social Media Build Media 243

Nonprofit Tech for Good

DECEMBER 20, 2023

2017 Population Matters Infographics Series 2) Postcards [with QR codes] Gen Z rarely receives print mail, so it makes an impact when it arrives. Millennials and Gen X appreciate snail mail that isn’t a bill or a notice of a bill to come. The problem is that most print mail from nonprofits is boring.

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Trend Marketing Digital Fundraising 238

Nonprofit Tech for Good

JUNE 1, 2021

To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter. 1) 69% of nonprofits worldwide regularly publish an email newsletter. Of those, 93% use an email marketing service, such as MailChimp or ConstantContact, to send their email newsletters.

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email Marketing Data Digital 336

Hands on Fundraising

AUGUST 20, 2024

I was smart enough to subscribe to Jerry Huntsinger’s newsletter, though. (On On paper, mailed to me!) This was before we had access to the internet and a huge amount of information at our fingertips. As I mentioned recently, I took my […] The post Beginner?

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Beginner Work Newsletter Mail 77

NonProfit Hub

MARCH 12, 2019

Here’s the cold, hard truth: people won’t care about your newsletter unless you make them. Follow these suggestions to step up your newsletter marketing game. A newsletter popup is one of the first things your audience should see when visiting your website. You should also be promoting your newsletter on all possible channels.

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Newsletter Digital Captivate Headline 66

Robert Weiner

NOVEMBER 20, 2013

It''s bad enough that the formatting of the first third is truly ugly (scroll to the bottom to see an image), it says someone named Raynan with my email address asked them to send me the message, the text of the newsletter includes the line "want facebook money?", Subject: Lehman Brothers Centre for Women in Business March 2008 Newsletter.

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Pamela Grow

SEPTEMBER 25, 2024

Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Newsletters. Consider sending email newsletters to your supporters based on how often they contribute or their involvement history. To evaluate your segments, your nonprofit should: Review engagement metrics.

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Audience Effective Tips Newsletter 111

The Fundraising Authority

DECEMBER 10, 2022

Other times, we talk to our donors through newsletters, e-mails and snail mail letters. Each of these four different types of stories can be used as part of your fundraising letters, newsletters, phone calls and in-person meetings to better tell the story of your non-profit.

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Story Work Fundraising Storytelling 350

The Fundraising Authority

DECEMBER 4, 2020

My suggestions are: Include information about your year-end giving campaign in all of your regularly scheduled newsletters during the final two months of the year (including e-newsletters). Send out a snail-mail fundraising letter to your housefile list asking for a gift. Send out an e-mail fundraising letter.

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Fundraising Phase Mail Gift 201

Pamela Grow

APRIL 10, 2024

Email or print donor newsletter? But only print donor newsletters have the “sticky” quality that leads to greater donor loyalty — and the greatest gift of all, the bequest gift. Leading international fundraising copywriter, Lisa Sargent, calls print donor newsletters your “retention engines.”

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Stream Create Newsletter Retention 59

Get Fully Funded

AUGUST 23, 2012

Well, it’s time to fix what’s broken with your newsletter. Yep, without even seeing it, I can tell you that there are very likely some things you need to change with your print or email newsletter. Yep, nonprofits are sending out selfish newsletters. Leave time for getting it printed and mailed, too.

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Newsletter Work Hints Relationship 89

Get Fully Funded

AUGUST 23, 2012

Well, it’s time to fix what’s broken with your newsletter. Yep, without even seeing it, I can tell you that there are very likely some things you need to change with your print or email newsletter. Yep, nonprofits are sending out selfish newsletters. Leave time for getting it printed and mailed, too.

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Newsletter Work Hints Relationship 89

Nonprofit Tech for Good

SEPTEMBER 27, 2021

Include a prompt that asks if they want to subscribe to the newsletters before leaving the donation form, or a link that leads to more information about how to get involved in other ways, such as volunteering or attending events. Additionally, create a space on the website to acknowledge tribute gifts.

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Giving Strategy Fundraising Gift 332

Wild Apricot

MAY 9, 2011

It's spring cleaning season - a good time to review and refresh your e-newsletter. Here are some tips to get you started.( read more ).

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Newsletter Review Tips Time 137

Bloomerang

JUNE 8, 2021

Direct mail or newsletter. Direct mail and newsletters. While they’re more “old school,” physical mailers and newsletters are still a great way to reach your audience. Certain audiences in particular really appreciate getting a piece of mail, especially in conjunction with an online campaign. Social media.

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Platform Communication Indianapolis Channel 117

Pamela Grow

MARCH 6, 2024

Perhaps it’s your first donor newsletter. And she publishes a bi-weekly newsletter that I never miss (and never fail to learn a thing or two from). Download your free Heartable Fundraising Writing Book and you’ll also get a free subscription to their “never-miss” weekly newsletter. Very Good Copy. They’re tried and true.

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Resource Newsletter Case Study Nonprofit 98

Bloomerang

MARCH 13, 2023

Provided you’re offering up content that’s relevant, useful, hopeful, and inspiring , mail as often as you can afford to do so (taking into account both human and financial resources). I recommend: Quarterly appeal mailings (not including newsletters) is just about the minimum I’d recommend for any nonprofit if you want to stay top-of-mind.

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email Communication Mail Nonprofit 125

Pamela Grow

OCTOBER 24, 2024

When I first met you, we were putting out an 8 page newsletter twice a year as our primary fundraising. We would bring in about $12-$18,000 each newsletter with year end being the bigger one. We scaled back the newsletters to 4 pages and expanded to three times a year. But it was becoming obsolete with software limitations.

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Donation Newsletter Classes Donor 59

ASU Lodestar Center

AUGUST 10, 2011

We at the ASU Lodestar Center have been wanting to do a major overhaul of our newsletter for quite a while. As many of you are undoubtedly aware, the Lodestar Center Nonprofit News is a hugely useful newsletter with gobs and gobs of valuable information. Don't subscribe to our newsletter? ASU Lodestar Center. You should!

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Newsletter Survey News Job 68

The Fundraising Authority

DECEMBER 24, 2020

An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. Using newsletters, e-mails , videos, podcasts, websites, non-ask events , etc. You can give them an award, recognize them at an event, profile them in a newsletter, etc.

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Donor Profit Participatory Relationship 177

Nonprofit Tech for Good

OCTOBER 22, 2020

Gone are the days of list acquisitions and swapping of mailing lists. Very rarely will folks sign up for a newsletter from a newsletter sign-up form upon first glance. Far too many groups are not focusing their fundraising efforts on wide-scale donor acquisition efforts. 3) Capture social media followers that visit your website.

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Social Media Donor Media Social 354

Pamela Grow

AUGUST 2, 2023

And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” Direct mail and digital work side by side to ensure your best campaign. Your donor newsletter. For direct mail, always think package, not letter. Multichannel without question. Where do you begin? Your Gratitude Report.

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Free Fundraising Mail Nonprofit 88

Nonprofit Tech for Good

JULY 7, 2016

You may have an e-newsletter list that includes all donors and supporters, another list specifically for repeat donors, and another list for supporters who have not yet donated. Promote an online contest and offer free giveaways where signing up for your e-newsletter is required to enter. Not all email lists are the same.

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email Build Newsletter Mobile 145

Pamela Grow

MARCH 7, 2024

If you’ve got a regular email newsletter, it sets the stage — the tone — for the rest of the emails you’ll send. A Reactivation Email If your nonprofit has an email list that you’re mailing to consistently, you’ll want to make a practice of cleaning your list regularly. Here’s a terrific example. But how do you make yours engaging?

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email Storytelling Newsletter Nonprofit 69

Connection Cafe

APRIL 3, 2014

Does your school currently use snail mail or e-mail newsletters to stay in touch with donors, alumni and parents? Did you know that using newsletters can dramatically increase your fundraising revenue and make it easier to find new prospects? Newsletters Can Be Used with Little or No Cost to Your School.

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Newsletter Help Fundraising Mail 39

The Fundraising Authority

NOVEMBER 23, 2020

Non-profit direct mail fundraisers know that one of the worst times to send a fundraising letter for a charity is in the couple of weeks before a major election. Because the candidates and their supporters are going to be flooding mailboxes with oversized postcards, self-mailers, and every other type of direct mail communication possible.

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Profit Mail Social Media Raise 190

sgEngage

NOVEMBER 20, 2023

For example: Donor Type Mailing 1 Newsletter Mailing 2 Annual Donors ($5–$500) X X X Leadership Donors ($501–$10K) X X Monthly Donors (recurring gifts > $5/month) X If you have good historical data to look back on, do that, and determine what your donor base is expecting from you.

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Data Giving Work Test 98

Nonprofits Source

OCTOBER 11, 2024

These include: Your website Dedicated emails Newsletter features Donation pages Registration forms Social media Text messages Direct mail Paid advertising Ready to dive in with our recommended workplace giving marketing tips and strategies? Let’s begin with the basics.

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Marketing Giving Grant Method 52

The Modern Nonprofit

SEPTEMBER 27, 2024

Add new donors to your mailing list Make sure your #GivingTuesday donors make it onto your mailing list! Let donors know what their impact is by posting updates on your social networks, website, e-newsletter, and blog. Your new #GivingTuesday donors can be cultivated for repeat giving through regular, timely communications.

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Donor Volunteer Survey Campaign 98

The Fundraising Authority

DECEMBER 22, 2020

When they need to get in touch with a donor or prospect, they don’t send an e-mail first… they pick up the phone and make a call. Then they follow up with an e-mail. Sign up for The Fundraising Authority Newsletter , and get your free copy of How to Hold Great Fundraising Events: A Step by Step Guide. They Focus on Metrics.

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Effective Fundraising Stream Profit 208

Nonprofit Tech for Good

APRIL 15, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. 10) Include a phone number and mailing address. Sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. According to the 2019 Blackbaud Charitable Giving Report , online giving grew 6.8%

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