Here’s How to Raise More Money with Your Next Fundraising Letter
The Fundraising Authority
NOVEMBER 20, 2020
I am in the middle of writing a direct mail fundraising letter for a non-profit client, and tomorrow I will be presenting the letter to them, and explaining why it will be effective. Donors don’t respond to letters that talk primarily about the organization. Talk about the donor and you’ll raise more money. #2 I’ll bet you do!
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