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How to Drive More Nonprofit Direct Mail Response

NonProfit PRO

So how can you transform your direct mail to include a video? Obviously, you need to generate as many donations as possible with the least amount of money spent, so let’s look at the options and costs. .

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Steal this E-Mail! A Sample Year-End Fundraising E-Mail for Your Non-Profit

The Fundraising Authority

The articles in that (free) series present a clear, step-by-step plan you can use to raise more money during the final weeks of the year. Today, I want to present a sample year-end fundraising e-mail for a fictional non-profit organization. For many organizations, long (or super-long) snail-mail fundraising letters work.

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Here’s How to Raise More Money with Your Next Fundraising Letter

The Fundraising Authority

I am in the middle of writing a direct mail fundraising letter for a non-profit client, and tomorrow I will be presenting the letter to them, and explaining why it will be effective. Talk about the donor and you’ll raise more money. #2 So I am taking a break from writing the letter to share those three things with you.

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Giving Tuesday 2021 Playbook: How To Execute a Campaign and Retain Your New Donors

NonProfit PRO

You’re probably working hard on your annual appeal, which will hopefully bring in lots of cash both by mail and online. But there’s a new opportunity for nonprofits to bring in that much-needed year-end money and promote the importance of the nonprofit sector: Giving Tuesday.

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3 Quick Ways to Double Your Online Fundraising Revenue

The Fundraising Authority

Well, okay, not totally for free – instead, try giving something away in return for a person’s name and e-mail address. You are collecting e-mail addresses on your website, aren’t you? What are you doing with your current e-mail contact list? Take a look at The Fundraising Authority website. Ask for (Just a Little) Action.

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How to Do Year-End Fundraising the Right Way (Part II)

The Fundraising Authority

In this post, I want to talk about the strategy behind raising more money during the final 4-6 weeks of the year. If you’re a homeless shelter and have spent all year talking to donors about how you want to serve more homeless and thus need more money to add beds to your facility, talk about that at the year-end as well.

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Developing a Tactical Fundraising Calendar for Your Organization

The Fundraising Authority

For example, at a small organization, your tactical calendar may look something like this: January – Prospecting mailing. February – E-mail fundraising letter. March – Housefile mailing. May – E-mail fundraising letter. Prospecting mailing. October – E-mail fundraising letter. December – Housefile mailing.

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