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Direct Mail in a Multi-Channel Fundraising Strategy

Bloomerang

Your team likely spends countless hours planning events and campaigns in order to raise money for programs and projects that will further your cause. . This type of campaign uses a combination of various digital methods and/or direct mail. . What are the benefits of using direct mail in a multi-channel approach? Direct Mail.

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WARNING: Four trends that will shake nonprofits in 2024. Here’s how to pivot…

Pamela Grow

The latest numbers from the Fundraising Effectiveness Project (FEP), reveal the number of donors industrywide fell for the ninth straight quarter in Q3 2023. Include a handwritten note highlighting a project they might be interested in. 70% of people agree that direct mail feels more personal than digital methods.

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4 Communications Strategy Tips for Donor Retention

sgEngage

While acquisition is definitely a worthwhile goal, a sensible fundraising specialist will tell you that another top priority of any given fundraising project should be retaining the dedicated supporters that you already have. . Direct Mail versus Digital Communications . It’s important to remember that we live in a hybrid landscape.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). But what about reach? billion by 2025.

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30 Most Effective Nonprofit Software Solutions for 2024

Qgiv

That’s why it’s essential to carefully choose the right software solutions to support your operations–the right tool can drive a high ROI for your fundraising efforts. Charity Engine | Nonprofit software with direct mail solutions CharityEngine is a CRM and fundraising platform designed to streamline operations for nonprofits of all sizes.

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Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Finding the ROI. One reason for the disconnect between stated belief in video and video budgets has been the lack of hard data about the return on investment (ROI). It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. Video is cool, but it is also expensive (in time and money).

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How to Ask for New Technology for Your Nonprofit

Tech Soup

In the larger IT world, the tool for doing this is an ROI analysis or return on investment case. How to Make an ROI Case. An ROI analysis is a decision-making document for any IT purchase. Here's an example of an ROI spreadsheet for a large IT investment. The Narrative Part of an ROI Analysis.