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Direct Mail Donor Acquisition: 10 Tips for Excellent Campaigns

Neon CRM

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

However, it’s important to keep in mind that members of Gen X and elder Millennials are rapidly increasing their giving, and younger donors like Gen Z are forming their preferences for giving as we speak. Baby Boomers are also more likely to engage in offline giving, such as writing checks or attending fundraising events.

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

The list created by Sean Kosofsky of Mind the Gap Consulting can be used by an executive director, board chair, or any individual board member to consider their contribution to your organization’s financial health. Research the steps needed to create a direct mail fundraising program (e.g. your neighbors. your family members.

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It’s Not Too Late: 3 Strategic Year-End Fundraising Tips

Bloomerang

With that in mind, here are some year-end fundraising tips to help you make the most of your online fundraising efforts. The subject line is like the envelope for a direct mail letter; it’s a critical part of your appeal “package” as 47% of email recipients open an email based on the subject line alone.

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The Ideal Year-End Fundraising Calendar [2024]

CauseVox

Here are some ways you can fundraise during year-end: Email “asks” A phone-a-thon Online crowdfunding campaign Peer-to-peer fundraising Direct mail pledges A one-day giving blitz such as GivingTuesday Virtual events Incorporate a matching grant Delegate Tasks: Once you set your goal and plan, it’s time to delegate. Ah, but it’s not.

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Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

Is it easy to join your mailing list? Is it easy to see how to give offline? Keep in mind that a digital-first strategy doesn’t mean you give up on personal touches. It’s still a much smaller percentage of giving than offline giving, but you don’t want to ignore it. Does the organization look trustworthy? If so, how?

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Gen X & Gen Alpha: Bridging the Generational Gap Through Giving 

Allegiance Group

Say you mail an appeal to your donors. Donor Behavior Because of their caretaking responsibilities, Gen X is at a stage when they must be more mindful about their spending and giving. Channel Preferences Unlike some generations, Gen X is comfortable giving both online and offline. They may not even own a checkbook.