2024 Online Fundraising Statistics for Nonprofits
Nonprofit Tech for Good
MARCH 20, 2024
DonorDirect ] 48% of donors cite email as their preferred method of hearing updates and appeals from the organization. Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Of those, 73% donate to the nonprofits they volunteer for.
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