NonProfit PRO

JUNE 22, 2023

Jennifer Rubin and Terry Pearl of 360 Philanthropy Group shared an anonymous nonprofit case study that relied on storytelling via social media and email to raise $57,000 in unrestricted funds in two weeks. Here’s a look at their recommended social media strategy.

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Social Media Media Strategy Social 312

Nonprofit Tech for Good

FEBRUARY 2, 2025

Here’s how nonprofits are using QR codes to engage their audiences effectively: Fundraising: From charity sweepstakes to crowdfunding campaigns, QR codes placed on postcards, flyers, or social media provide a conduit for instant participation. If you discover QR code mailers outperform posters, double down on direct mail postcards.

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Strategy Nonprofit Fundraising Volunteer 277

Nonprofit Tech for Good

JULY 21, 2019

11% via direct mail/post. For every share on social media, a peer-to-peer fundraising campaign raises an average of $13USD ( CrowdRise ). Social Media Stats. 71% of nonprofits worldwide agree that social media is effective for online fundraising ( Global NGO Technology Report ). The average online gift in 2018 was $96.40

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Social Media Stats Fundraising Media 279

Nonprofit Tech for Good

OCTOBER 15, 2022

Done well, your year-end campaigns (print, email, and social media) will inspire donors to give generously at year’s end and throughout the year after. For direct mail, include a reply device and return envelope so your donors don’t have to track down an envelope or stamp at home. Include inspiring stories and testimonials.

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Campaign Fundraising Tips Mail 340

NonProfit PRO

JANUARY 10, 2022

There are a lot of effective ways to communicate with your peer-to-peer fundraising participants, such as social media, apps and push notifications, SMS and direct mail – to name a few. But email is still king.

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email Fundraising Content Create 290

sgEngage

NOVEMBER 13, 2024

Social media campaigns Social media platforms provide an ideal space to post highlights from your digital impact report. Direct mail While digital communications allow your message to reach a wider audience , old-fashioned snail mail is still a tried and true tactic.

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Digital Impact Report Marketing 111

Nonprofit Tech for Good

FEBRUARY 23, 2025

Automated Personalization: Salesforce automates personalized communications across multiple channels, including email, social media, and direct mail. This allows nonprofits to optimize their fundraising efforts and focus on cultivating the most promising relationships. Salesforce is the great equalizer.

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Personal Fundraising Nonprofit Donor 299

Bloomerang

JULY 26, 2024

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

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Mail Roles Digital Fundraising 121

Allegiance Group

APRIL 14, 2025

For many in public media, budget season is upon us. Assess your marketing mix direct mail, digital, email, social media, SMS, and on-air to determine where your dollars are working and where adjustments are needed. Direct mail still a top performer? Factor in likely increases for postage rates and digital media.

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Public Media Channel Mail 52

Nonprofit Tech for Good

APRIL 27, 2023

Google Campaign URL Builder :: ga-dev-tools/campaign-url-builder This a free tool from Google that allows you to easily create UTMs to track your website performance, such as referral traffic from social media campaigns and conversions from online ads. Social Media 1. See also OptInMonster. See also MXToolbox.

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Resource Tools Digital Marketing 361

Bloomerang

NOVEMBER 21, 2024

Write, design, proof, test, and schedule all direct mail appeals, email appeals, and social media ads and posts (all must match). Coordinate with your direct mail drop, use segments and personalization appropriately, and split A/B test your subject lines. Perform any necessary list cleaning on your direct mail and email lists.

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Calendar Fundraising Gift Social Media 111

NonProfit PRO

JUNE 2, 2022

Writing a successful fundraising communication — be it an e-appeal, social media post, direct mail letter, personal letter, program copy or anything else — can feel daunting. Especially given the high rate of failure (since 100% response is rare), having to write the ask can seem like a pathway to failure.

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Story Social Media Mail Rate 278

The Fundraising Authority

DECEMBER 11, 2020

Well, okay, not totally for free – instead, try giving something away in return for a person’s name and e-mail address. You are collecting e-mail addresses on your website, aren’t you? What are you doing with your current e-mail contact list? Create Social Media Leadership Roles. Ask for (Just a Little) Action.

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Fundraising Online Social Media Mail 243

Nonprofit Tech for Good

SEPTEMBER 23, 2020

Public media and communications – 0%. Direct/Post mail (credit or debit card, cheque) – 12%. Social media – 25%. 17) Of those inspired to give by social media, GivingTuesday donors find the following the most inspiring: Facebook – 52%. LGBTQIA+ – 1%. Research and public policy – 1%.

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Statistics Donor Charity NGO 363

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). your neighbors. your family members.

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Fundraising Donation Donor Social Media 359

Fast Company Tech

APRIL 11, 2025

Starting yesterday, people began posting on social media that they had received a payment of around $40 from Facebook. Users on social media are reporting that they have begun receiving a settlement payment of around $40. Given the social media reports, that is the same date that people began reporting receiving payments from Facebook.

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Facebook Social Media Classes Paypal 117

Bloomerang

MAY 24, 2024

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Of course, you’re correct. Host a webinar.

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Mail Build Nonprofit Charity 111

Nonprofit Tech for Good

JUNE 6, 2020

1) The top three preferred methods of giving are online (80.5%), bank/wire transfer (18.6%), and direct mail/post (14.4%). It’s worth noting that 68% of the COVID-19 donors were female, 31% male. 41% were Baby Boomers, 24% Millennials, 22% Gen X, 11% Matures, and 2% Gen Z. of COVID-19 donors are enrolled in a recurring giving program.

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Stats Donor Survey Donation 355

NonProfit PRO

JANUARY 11, 2024

As Gmail introduces changes to its deliverability guidelines, nonprofit professionals must understand the implications for fundraising.

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gMail Guidelines Social Media Fundraising 290

The Fundraising Authority

DECEMBER 4, 2020

Send out a dedicated e-mail to your e-mail list introducing your year-end campaign, without making an ask (see this as a “cultivation / stay tuned!” Introduce your campaign on social media. Send out a snail-mail fundraising letter to your housefile list asking for a gift. Send out an e-mail fundraising letter.

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Fundraising Mail Gift Social Media 201

Nonprofit Tech for Good

SEPTEMBER 14, 2020

12% prefer to give by bank/wire transfer, 10% by direct/post mail, 10% via PayPal, 8% in cash, 2% via digital wallet, 2% by text-to-give, and 1% by mobile money. 25% say social media, 17% website, 13% print, 8% TV ad, 4% phone call, 3% radio ad, 2% text message, 1% billboard, and 1% messaging app. 10 Key Stats from the.

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Trend Global Report Giving 321

Allegiance Group

NOVEMBER 1, 2024

A simple direct mail piece is no longer enough to reach your audience. We’ll explore the key components you need in place and how you can venture into paid media to move constituents through the giving funnel more effectively. These components fall into three categories: owned, earned, or paid media.

Digital 52

Digital Media Build Social Media 52

The Fundraising Authority

NOVEMBER 23, 2020

Non-profit direct mail fundraisers know that one of the worst times to send a fundraising letter for a charity is in the couple of weeks before a major election. Because the candidates and their supporters are going to be flooding mailboxes with oversized postcards, self-mailers, and every other type of direct mail communication possible.

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Profit Social Media Mail Fundraising 190

Nonprofit Tech for Good

JANUARY 13, 2020

3) Send to Social Media. Include links to your active social media channels like Facebook, Twitter, Instagram, and YouTube. 4) Add to Mailing List. Invite them to take their passion for your cause a step further by linking to a volunteer form or page on your website with volunteer opportunities.

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Action Donation Social Media Donor 344

Nonprofit Tech for Good

JUNE 29, 2021

Iconfinder is an online database of almost one million icons and many of the social media icon sets are available to download for free. Social Media. Buffer enables social media managers to schedule posts on social networks throughout the day and evening. Iconfinder :: iconfinder.com. See also the Noun Project. See also Issuu.

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Tools Resource Free Nonprofit 358

The Fundraising Authority

NOVEMBER 28, 2020

Send out letters, send out e-mails, make calls, write posts on your website, hold small group meetings…. If you’re going to solicit through e-mail, you’ve got to cultivate through e-mail. If you’re going to make asks through direct mail, you have to cultivate (i.e. communicate) through direct mail.

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Fundraising Homeless Mail Profit 240

Nonprofit Tech for Good

FEBRUARY 17, 2022

Focusing on experience leads to higher survey scores, more supporters inviting a friend or sharing on social media, greater reach, larger results, and most importantly, more impact generated. Team up with local tv, radio, and print media partners, popular blogs, and social media influencers that reach and represent your target audiences.

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Fundraising Tips Management Nonprofit 354

Nonprofit Tech for Good

FEBRUARY 14, 2018

A lot of nonprofits are reluctant to use Facebook’s Fundraising Tools because a donor can opt-out of providing their email address and Facebook will not provide the mailing address of donors. 3) 25% of online donors say social media is the tool that inspires them most often to give. There is no fee to the nonprofit.

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Tools Fundraising NGO Nonprofit 277

The Fundraising Authority

SEPTEMBER 22, 2022

Similarly, if your social media system calls for you to post a new tweet every day, pre-load your tweets into HootSuite or a similar Twitter scheduling program on Monday so that they automatically get sent out once per day for the rest of the week. #2 The letter will be sent out in the mail on the following day. #4

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System Fundraising Create Nonprofit 354

Nonprofit Tech for Good

APRIL 15, 2020

As an example, see the primary donation page for the Humane Society of the United States : However, to effectively promote your monthly giving campaign in print, in email, and on social media, you need an additional donation page with a unique URL where monthly giving is the only option. 10) Include a phone number and mailing address.

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Donation Practice Nonprofit Paypal 363

Nonprofit Tech for Good

SEPTEMBER 6, 2022

This a free tool from Google that allows you to easily create UTMs to track your website performance, such as referral traffic from social media campaigns and conversions from online ads. Newsletter Spam Check :: mail-tester.com. Social Media. Campaign URL Builder :: ga-dev-tools.web.app/ga4/campaign-url-builder.

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Tools Resource Free Nonprofit 351

Nonprofit Tech for Good

AUGUST 4, 2023

Preferred contact methods: Voice calls, direct mail Preferred donation methods: Direct mail and voice calls 2) Baby Boomers (1946-1964) 72% give to charity, donating an annual average of $1,212 across an average of 4.5 Donate their time and spread the word on social media. organizations** 23.6% organizations** 25.9%

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Giving Generation North America Social Media 246

Nonprofit Tech for Good

APRIL 26, 2021

Since we all spend a lot of effort creating emails, posting on social media, blogging, and producing printed content, don’t we want to make sure our communications are highly functioning and credible? Shown above are the logo, social media “story” posts, and postcards, which originally introduced the brand. And often we overexplain!

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Strategy North America Nonprofit Israel 345

Nonprofit Tech for Good

SEPTEMBER 27, 2021

Include tributes on every campaign – Whether it’s a gala event, a direct mailing, or peer-to-peer campaign, it is important to show donors that tributes are an option across every platform of your organization. This allows you to easily promote your tribute giving program in print, in email, and social media through a unique URL redirect.

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Giving Fundraising Strategy Nonprofit 355

Nonprofit Tech for Good

JUNE 19, 2019

They follow you on social media, donate to your cause, rally their Facebook friends, and participate in your events. Try filtering for donors who: have a lifetime gift amount of $500+, 10+ volunteer hours, 10+ soft credited gifts, and gifts coded with your social media campaign or your annual appeal solicitation. Send direct mail, too!

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Donor Social Media Offline Gift 277

CauseVox

DECEMBER 2, 2024

Think back on what made the day successful—was it the heartfelt story shared on social media, the surge of donations from a matching gift, or the high open rate on a well-crafted email appeal ? And don’t rely on just one channel; emails, social media posts, and direct mail all play a part in meeting donors where they are.

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Campaign Fundraising Social Media Donor 97

M+R

MARCH 11, 2024

3) Scout Quest… for Direct Mail??: No, we’re not turning Scout Quest into a direct mail co-op (so many exist already!). But we ARE going to begin adding direct mail data so we can identify who on your email file are making direct mail gifts to other organizations. Direct Mail Targeting!

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Mail Results Benchmark United States 97