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43 Digital Marketing Tools & Resources for Nonprofits

Nonprofit Tech for Good

When nonprofits started to experiment with digital marketing in 1990s and early 2000s, the few tools that were available were expensive and limited in their functionality. Today, the number of low-cost, well-built digital marketing tools is incredible! Ideal for small nonprofits with limited funds for digital marketing.

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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. Of those, 93% use an email marketing service, such as MailChimp or ConstantContact, to send their email newsletters.

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Email Marketing for Nonprofits: The Ultimate How-To Guide

Bloomerang

Email marketing for nonprofits is a powerful tool that can do much more for your brand than just raising awareness. Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission.

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Tech Tools Working Together: How Text-To-Donate Paves the Way for Text Message Communication

Nonprofit Tech for Good

By Kim Peterson , Content Marketing Specialist for Give by Cell , a technology company that provides mobile fundraising tools and text messaging services to nonprofits. Spamming is illegal, and often goes straight to a junk mail folder. In contrast, text message spam is almost always viewed, making it more annoying to donors.

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11 LinkedIn Group Management Best Practices for Nonprofits

Nonprofit Tech for Good

By default, logging in regularly to approve new members also makes you a better group manager, because while you are logged in, you should also be participating in discussions and managing spam. Requiring approval to join forces you to be engaged in your group on a regular basis and take responsibility for monitoring spam.

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Why Segmentation Is So Important in Email Marketing

NetWits

In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. It will also help to prevent people from marking you as Spam. Lastly, when in doubt, segment your e-mail list like you would for direct mail.

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Millennials got Mail: 6 ways to successfully target the ‘always connected’ generation through email

The Next Web

Comfortable with technology and used to constant emails, can the old-school electronically mailed message stand out midst the noise? Joshua Lingenfelter, director of marketing for Clowes Memorial Hall of Butler University (and a millennial born of the early 1980s!) In your experience, what has worked best in marketing to millennials?

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