Greater Giving

DECEMBER 15, 2022

In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Remember that marketing for nonprofit organizations is not only about fundraising. Integrating Marketing Channels . Analyzing Marketing Results.

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Nonprofit Tech for Good

NOVEMBER 9, 2020

By Kim Peterson , Content Marketing Specialist for Give by Cell , a technology company that provides mobile fundraising tools and text messaging services to nonprofits. Building Your List of Cell Phone Numbers. Spamming is illegal, and often goes straight to a junk mail folder. So how can you legally and easily build your list?

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Greater Giving

NOVEMBER 8, 2022

That means it’s time to get creative with your marketing strategies. If your organization is participating in GivingTuesday on November 29, 2022, you’re probably wondering how you can market the event to attract more donors and more money. Direct mail makes its way right into someone’s hands.

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NonProfit Hub

JANUARY 28, 2021

a well-established digital marketing automation platform ? email marketing is one of the most effective channels for nonprofit organizations. Here are 5 nonprofit email marketing mistakes to avoid. . As a nonprofit organization, email marketing should be one of your top priorities. Buying mailing lists.

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Nonprofit Tech for Good

SEPTEMBER 27, 2021

By Denise Dunbar , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. Additionally, create a space on the website to acknowledge tribute gifts. Make the tribute section a standard element on all donation forms.

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TechImpact

MAY 12, 2014

Daily we spend 9 minutes on email via a mobile device, that is 7,6% of the total 119 minutes we use our phone per day. Mailup – “Direct Marketing in a Mobile World: a Practical Guide”. . The number of mobile e-mail users is predicted to grow 28% in 2014 and 23% in 2015 – The Radicati Group “Email Statistics Report, 2013-2017?.

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Qgiv

SEPTEMBER 1, 2021

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? Put together a master marketing calendar.

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Everyaction

FEBRUARY 5, 2018

In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action.

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Qgiv

JUNE 23, 2021

If you want to attract more participants to your peer-to-peer fundraising event, consider how you’re marketing it! Read on for Qgiv’s peer-to-peer fundraising best practices for event marketing. Knowing where you can find your audience makes it easier to take a targeted approach to your peer-to-peer event marketing.

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Pamela Grow

AUGUST 2, 2023

And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” Direct mail and digital work side by side to ensure your best campaign. Organize board members for a phone thank-a-thon. For direct mail, always think package, not letter. Multichannel without question.

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Bloomerang

OCTOBER 30, 2023

Manager, Direct Marketing Fundraising Services, long-time staff of the national nonprofit Feeding America , knows better. Aaron and his team provide technical support for the fundraising and direct marketing efforts of the agency partners, especially to support the 200 food banks. Aaron LaMonica-Weier , Sr.

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Nonprofit Tech for Good

APRIL 15, 2020

Nonprofits are missing a big opportunity to stay more connected with their donors by not capturing their mobile phone numbers. The Telephone Consumer Protection Act (TCPA) asserts that if you have a donor’s phone number, or a donor supplies it, it is implied permission to text them any future messages.

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Double the Donation

JULY 27, 2022

Email marketing is an extremely cost-effective way to reach out to your supporters. Compared to other types of marketing, email campaigns don’t require any physical materials or the same level of staff time. Not to mention, they also offer a higher response rate than other marketing methods such as direct mail or phone calls.

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Nonprofit Tech for Good

JANUARY 13, 2020

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. Make sure your website is mobile optimized for donors using their cell phones. 4) Add to Mailing List.

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Bloomerang

NOVEMBER 11, 2019

This can take the form of vehicles like written mail, face-to-face or phone conversations, electronic communications, or any combination of these. The post [FEATURE SPOTLIGHT] An Upgrade to Bloomerang’s Built-In Email Marketing appeared first on Bloomerang.

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Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Research the steps needed to create a direct mail fundraising program (e.g. bulk mail permits, rules and regulations, mail houses). your neighbors.

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M+R

DECEMBER 8, 2023

Anyone using Apple’s iMessage, Apple Mail, or Private Browsing Mode in Safari (with the option to enable it outside of Private Browsing). market uses iMessage, or 1.3 Apple Mail is Apple’s email client. Link Tracking Protection applies to any email address used in Apple Mail, regardless if it’s an apple email address or not.

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NonProfit Hub

FEBRUARY 6, 2019

Getting the word out about your nonprofit can be tricky, especially when your funds require you to market on a budget. This will set your posts up in a grid formation in advance, which allows you to keep your social media in order even if you’re away from your computer or phone. Email marketing. Social media. Free stuff.

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Nonprofit Tech for Good

MAY 16, 2024

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. These include direct mail, phone calls and messages, and in-person solicitations. They may adopt new nonprofit marketing automation tools.

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Top Nonprofits

NOVEMBER 9, 2021

Market Your Gala Through Multiple Platforms. Marketing specialists. Your marketing specialists get the word out about your gala to your supporters through email, social media, direct mail, and any other communication channels your nonprofit uses. Market Your Gala Through Multiple Platforms. Follow Up Afterward.

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sgEngage

JANUARY 30, 2024

Create personalized marketing outreach plans Using AI, you can personalize donor outreach quickly and easily, scaling up your efforts to reach donors at all levels. You can use generative solutions to help draft full email messages, text messages, blog post outlines, direct mail letters, and more.

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DNL OmniMedia

DECEMBER 15, 2020

The strategy behind your email marketing efforts should always roll-up to the overall organizational story you are trying to tell. With that in mind, we’re going to explore nonprofit email marketing, the types of campaigns available to you, and the best practices to truly excel. Types of Nonprofit Email Marketing Campaigns.

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Nonprofit Tech for Good

DECEMBER 13, 2018

She also writes about digital marketing with helpful and actionable advice on Wired Impact’s nonprofit marketing blog and for their online guides. While you don’t need to be at a charity: water level for your nonprofit marketing, having an effective and easy-to-use website is an important step to achieving your goals.

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The Fundraising Authority

DECEMBER 30, 2020

Marketing: Just like a new product, your charity event needs to be aggressively marketed to your target attendee. Draw up an entire marketing plan for the event. Sales: Once you market your event, there must be a procedure in place for making the actual ticket sales, or accepting donations for the event.

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Qgiv

AUGUST 5, 2021

What is mobile marketing and why does it matter? Mobile marketing is the practice of reaching out to donors on their mobile devices. You can’t begin to engage your supporters on mobile without their phone numbers and permission to text them. Your donors will most likely provide their phone numbers on your donation form.

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NTEN

FEBRUARY 19, 2013

It's certainly true that multi-channel marketing has been around for as long as marketing has been around. Communicating with your audience via print media, radio, television, mail, phone, Internet and email is a regular part of most marketing plans.

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BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail!

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Pamela Grow

NOVEMBER 30, 2023

Breaking the rules can be one of the very best things you can do to increase response for your next nonprofit direct mail appeal. Shut down notifications, turn off your phone, and grab a cup of coffee to learn what you can still do to drastically improve the results of your next appeal.

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The NonProfit Times

MAY 23, 2024

“The closest thing we have in the nonprofit space to a retailer’s limited-time only offer is a limited-time only match, and I think people really responded when they realized there was another offer waiting for them,” said Catharine Holihan, vice president of direct marketing for the American Cancer Society. Research backs this up.

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CauseVox

MARCH 1, 2024

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Maybe pick up the phone and call a few of your donors!

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Nonprofit Tech for Good

NOVEMBER 20, 2021

By Bryna Dilman , Director of Marketing at FrontStream , who offers expert tips to nonprofit organizations planning to move their in-person auctions online. . As resources may be limited, it’s best to target items that won’t take a lot of phone calls or research to request. electronically or via regular mail).

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Qgiv

AUGUST 23, 2022

Outline your marketing strategy. Before you can start spreading the word, you need to outline your marketing strategy. The best way to market any fundraiser is by using a multi-channel approach. To get the most impact out of your multi-channel marketing strategy, you need to understand your audience for each marketing channel.

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Neon CRM

OCTOBER 31, 2023

Practical Tips for Donor Engagement Strategies As a fundraiser, you probably have a good feel for how your donors want to engage with you, whether it’s on social media, through email, over the phone, or face-to-face. All of us are marketed to, but few of us engage in real conversations with the nonprofits and brands we like.

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Nonprofits Source

JANUARY 12, 2023

In terms of marketing and engaging with consumers, clients and donors, all signs are pointing to texting. According to a recent study , the average American picks up their phone once every ten minutes. Social media isn’t just a “best practice” for nonprofits anymore, it’s an essential part of your marketing strategy.

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Pamela Grow

SEPTEMBER 7, 2023

The gift was made online and I was delighted by the follow-up, a personal phone call from someone at the school, along with a wonderful Welcome pack that I received in the mail. And, while I may not have been thrilled with some of the direct mail packs I’ve received from St.

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Kindful

JUNE 15, 2021

The easier you can make it for your supporters to donate to your cause, the better, and many of them will be looking to do that via their computers and phones. Social media is also an important digital tool to keep in your marketing and fundraising arsenal. Direct mail. Some people prefer to make a donation by mail.

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Get Fully Funded

JUNE 14, 2023

Here are the most common communication channels nonprofits use and what types of messages they work best for: Direct mail. Direct mail is best suited for older donors who may be less technologically savvy. Phone call. Some younger donors may also appreciate the effort behind a handwritten thank-you letter.

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