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5 Ways to Power Up Your Nonprofit Email Deliverability

Nonprofit Tech for Good

In addition to the strict regulations around the world that prevent marketers from sending emails to folks who don’t want them, this is especially important to ensure people are signing up for the content they want. This means that you can focus your communication efforts on supporters who want to be contacted, increasing engagement.

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4 Tips to Increase Conversions on Your Online Giving Page

Nonprofit Tech for Good

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. This can encourage more new donors into your NPO, which is a great thing. Set a default amount and do so wisely.

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Why “Segmentation” Isn’t as Scary as It Sounds (And You NEED It In Marketing)

NonProfit Hub

In our November/December edition, we explored how to build your 2015 marketing plan. Steven Shattuck, Bloomerang ’s VP of marketing, explained that this actually happened to an NPO and offered two quick tips for your organization to implement. Once you have donors segmented, you should be marketing toward them differently.

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Five Ways to Build Your Nonprofit Brand’s Buzzability

NonProfit Hub

One of the best ways to stir up awareness and publicity for your nonprofit brand is to generate some buzz—word of mouth marketing is free (or at least, cheap) and, even better, highly effective. You don’t want your stories to sound like obvious marketing pitches. People like to talk. Give them something to talk about.

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The Costly Email Mistake NPO Executives Need to Know

Care2

Forty years ago an enthusiastic tech marketer named Gary Thuerk made history by creating the world’s first ever known spam mail. Gary blasted out a new product announcement (in ALL CAPS, of course) to 400 recipients via ARPANET, a network of connected computers. The response?

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Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Direct Mail typically generates a 0.5%

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5 Web Design Trends and How Your NPO Can Take Advantage

NonProfit Hub

Whether it’s a form for donations, joining a mailing list or volunteering, putting the form on a single page has several advantages. Don’t stop at your website; use them for social media, marketing materials, events and anywhere else you think they could be beneficial. _. Full-Screen Forms.

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