Nonprofit Tech for Good

APRIL 27, 2023

When nonprofits started to experiment with digital marketing in 1990s and early 2000s, the few tools that were available were expensive and limited in their functionality. Today, the number of low-cost, well-built digital marketing tools is incredible! Ideal for small nonprofits with limited funds for digital marketing.

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Pamela Grow

DECEMBER 11, 2024

In an age dominated by digital outreach, direct mail fundraising remains a powerful tool for nonprofits to connect with donors. To help incorporate direct mail into your marketing plan or elevate your current direct response fundraising approach, this guide will walk through several strategies for honing your outreach.

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Nonprofit Tech for Good

FEBRUARY 23, 2025

By Rob Leighton , Executive Director at iMission a full-service digital-first marketing agency working exclusively with nonprofits and social sector organizations. Automated Personalization: Salesforce automates personalized communications across multiple channels, including email, social media, and direct mail.

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Nonprofit Tech for Good

JUNE 1, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. Of those, 93% use an email marketing service, such as MailChimp or ConstantContact, to send their email newsletters.

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Nonprofit Tech for Good

DECEMBER 20, 2023

retro digital marketing and fundraising strategies are making a comeback as evidenced by high engagement on social media and in email. 2017 Population Matters Infographics Series 2) Postcards [with QR codes] Gen Z rarely receives print mail, so it makes an impact when it arrives. Hang it on their refrigerator?

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NonProfit PRO

JULY 25, 2022

Let’s review what makes donors respond to your marketing and how you can improve the effectiveness of your campaign. Your story is essential, and people want to hear it.

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Pamela Grow

MARCH 9, 2025

Hardly a week passes that I dont get an email like this one from Amanda: We are looking at expanding the number of direct mail campaigns we run. Our campaigns are smaller, maybe 500 to 1,000 pieces mailed. Choosing your print shop is an important decision for the success of your nonprofits direct mail program.

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Nonprofit Tech for Good

MAY 8, 2023

There’s a lot to learn from them about text marketing. Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. Want to learn more about effective text message marketing? You can read all about it here.

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NonProfit PRO

OCTOBER 2, 2023

If you’re looking for ways to improve your fundraising results, one highly effective approach is to use marketing automation. With the right marketing automation tools and the right approaches, you can personalize your donors' experiences.

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NonProfit PRO

JUNE 13, 2022

When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give.

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NonProfit PRO

JUNE 26, 2024

With new email marketing tools emerging, is it time to find new software for your organization? Here's what to keep in mind as you decide.

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Nonprofit Tech for Good

FEBRUARY 2, 2025

Volunteer Recruitment: A QR code displayed on banners at a maker’s market or fundraising event can simplify sign-up for interested people. If you discover QR code mailers outperform posters, double down on direct mail postcards. Learn when and where QR codes are scanned, then use the information to adjust your placement strategy.

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.orgSource

JULY 25, 2023

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

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NonProfit PRO

JULY 11, 2022

A nonprofit marketing strategy doesn’t necessarily have to be about raising funds. Here are five tips to develop innovative nonprofit marketing campaigns. It is also essential to raise awareness while ensuring you are standing out.

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sgEngage

AUGUST 1, 2023

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. We understand how marketing and technology go hand-in-hand, and throughout this guide, we will focus on how to apply nonprofit marketing best practices using your organizations technology.

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TechCrunch

MAY 1, 2021

How Klaviyo used data and no-code to transform owned marketing (3,000 words/12 minutes). Marketing in 2021 is emotional and not just transactional (2,200 words/9 minutes). Drama and quirk aren’t necessary for startup success (1,900 words/8 minutes). Image Credits: Nigel Sussman.

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DNL OmniMedia

FEBRUARY 3, 2025

Marketing is essential to nonprofit success. However, too many nonprofits waste time, money, and resources conducting outreach without a cohesive marketing strategy. One of the best ways to design or refine your strategy in an efficient and effective way is to leverage nonprofit marketing consulting.

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Consultant Marketing Nonprofit Social Media 52

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

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Bloomerang

JULY 26, 2024

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

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NonProfit PRO

MAY 15, 2024

Constant Contact announced Campaign Builder, a new way for nonprofits to automate their marketing campaigns.

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NonProfit PRO

JULY 26, 2023

In this episode of The NonProfit Voice Tech Series, Abigayle Tobia, vice president of philanthropy at Verland, and Erik Tomalis, chief evangelist and director of business development at Virtuous, join Mark Becker, editorial advisory board member for NonProfit PRO, to discuss how marketing automation can simplify tasks.

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Charity Village

JULY 17, 2024

Released in May, this all-Canadian report unpacks how direct mail fundraising programs performed last year, thanks to the amazing charities who share their results with us! Use it to show off your success, […] The post Have you had a chance to download and dig into Direct Mail Benchmarks 2024 yet?

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NonProfit PRO

AUGUST 24, 2022

While economic health can be unpredictable, there are tactics you can employ to help ensure your organization operates efficiently and effectively through uncertainty.

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NonProfit PRO

AUGUST 24, 2022

Testing is about the most basic best practice we have in direct marketing. In fundraising, it’s critical because if there’s one lesson we’ve all learned over and over, it’s that direct mail is counterintuitive. It’s how we measure what works and what doesn’t. Logic and common sense do not apply. Except when they do.

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The Fundraising Authority

DECEMBER 3, 2020

For businesses working on a calendar year basis (most do), the end of the year is the time to spend down their charitable giving budgets by making donations, as well as a time to spend down their marketing budgets by purchasing sponsorships for upcoming fundraising events and charitable golf tournaments.

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NonProfit PRO

JUNE 7, 2023

Successful direct mail campaigns help donors understand the goal, visualize their impact, and get excited about giving. Get inspired to break through the noise in FY24 with creative marketing for fundraisers from BCG Connect. Get inspired to break through the noise in FY24 with creative marketing for fundraisers from BCG Connect.

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Data Giving Mail Donor 237

Bloomerang

AUGUST 16, 2024

Building a legacy giving program requires nonprofits to market the opportunity to leave a legacy gift. But it’s time to think beyond direct mail pieces and brochures. That’s where legacy giving marketing comes in. It also takes more than passive marketing efforts. Aren’t legacy giving donors direct mail donors?

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Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Research the steps needed to create a direct mail fundraising program (e.g. bulk mail permits, rules and regulations, mail houses). your neighbors.

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sgEngage

JUNE 21, 2024

Most nonprofits and educational institutions use a multichannel marketing strategy to engage supporters. Email, social media, and direct mail are all nonprofit staples—but don’t stop there. Text messages present an impactful opportunity to enhance your marketing strategy and connect with supporters quickly and personally.

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Strategy Marketing Channel Donor 115

M+R

JUNE 5, 2023

Read time: 5 minutes It’s 1980, and you hear the mail slot clank down the hallway. That version of you — now sitting on a valuable piece of real estate — probably had their address bought by a man named Paul Weyrich, a pioneer of conservative political direct mail. The post Direct mail built the conservative movement.

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Bloomerang

AUGUST 2, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Master relevant content marketing. That means that you must work to make relevant content marketing more readily accessible to your constituents. . Mastering online user experience and messaging.

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Nonprofit Tech for Good

NOVEMBER 9, 2020

By Kim Peterson , Content Marketing Specialist for Give by Cell , a technology company that provides mobile fundraising tools and text messaging services to nonprofits. Spamming is illegal, and often goes straight to a junk mail folder. How many times have you heard someone say, ‘If you really want to reach me, text me’?”.

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Nonprofit Tech for Good

SEPTEMBER 27, 2021

By Denise Dunbar , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. Make the tribute section a standard element on all donation forms. MobileCause makes it easy for a donor to make a tribute gift.

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Nonprofit Tech for Good

JANUARY 13, 2020

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. 4) Add to Mailing List. You did it: your donation appeal was a success.

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NonProfit PRO

MARCH 11, 2025

Funraise launched an email messaging program to help nonprofits keep donor segments updated in real-time and send customized emails.

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M+R

MARCH 11, 2024

3) Scout Quest… for Direct Mail??: No, we’re not turning Scout Quest into a direct mail co-op (so many exist already!). But we ARE going to begin adding direct mail data so we can identify who on your email file are making direct mail gifts to other organizations. Direct Mail Targeting!

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