NonProfit PRO

DECEMBER 14, 2023

With direct mail, we can create individually personalized pieces that interest each recipient. Here are the top five personalization options.

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NonProfit PRO

OCTOBER 13, 2022

One of the most effective methods of marketing for nonprofits is direct mail. . Fundraising is the biggest challenge nonprofit organizations face. There are, however, tried-and-true methods that are essential to the success of a campaign.

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NonProfit PRO

APRIL 13, 2022

So how can you transform your direct mail to include a video? Obviously, you need to generate as many donations as possible with the least amount of money spent, so let’s look at the options and costs. .

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NonProfit PRO

OCTOBER 1, 2024

By leveraging the power of social proof and storytelling, you can drive higher returns from your strategic direct mail campaigns.

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Mail Storytelling Campaign Nonprofit 264

NonProfit PRO

JULY 10, 2023

With the cost of postage increasing July 9 — for the second time this year, it is imperative that nonprofits find a way to save on their direct mail campaigns. Here are some tips on how to save.

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NonProfit PRO

JUNE 15, 2023

Here are four ways to optimize QR codes in direct mail. When using QR codes, it’s important for nonprofit marketers to consider how they will help elevate the donor experience.

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NonProfit PRO

OCTOBER 25, 2022

Given the impact of direct mail on the donor, it’s more important than ever to secure a new level of insight and operating discipline. Here are two critical decisions your nonprofit should discuss regarding direct mail. Fundraising is facing its most significant threat in years thanks to inflation.

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NonProfit PRO

AUGUST 19, 2024

Even in our digital-first environment — where email inboxes are flooded, and social media feeds are oversaturated — direct mail has persevered as a powerful tool for nonprofits.

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NonProfit PRO

JUNE 28, 2022

Despite being a frequently debated topic, there is no "versus" between direct mail and email. Each is an indispensable partner to the other. Regardless, it's essential to approach them differently with your writing.

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NonProfit PRO

OCTOBER 3, 2023

There is some incredible work being done through direct mail, but direct response strategies are not a relational approach to your mid-level programs. Here, I break down each of the needed mid-level fundraising program elements.

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NonProfit PRO

AUGUST 2, 2022

Direct mail is a vital component to fundraising. However, we continue to face paper shortages that will last well into 2023. As you approach the big fall and end-of-year push, here are five tips to ease the paper situation.

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Mail Fundraising Tips 264

NonProfit PRO

DECEMBER 11, 2024

Direct mail offers a personal, tangible way to connect with supporters. Here's how direct mail can strengthen nonprofits' outreach.

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NonProfit PRO

AUGUST 8, 2023

With that in mind, it’s time to lay out your strategy for your direct mail campaigns to increase your donations. As we move into the last five months of the year, nonprofits are gearing up for a busy fall and winter fundraising season.

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NonProfit PRO

OCTOBER 5, 2021

20, just as nonprofits were launching or preparing to launch their year-end fundraising email campaigns, Apple implemented its Mail Privacy Protection along with new features that fundamentally alter how organizations conduct their email outreach.

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NonProfit PRO

SEPTEMBER 22, 2022

Nonprofit marketing teams and agencies can now automate the creation, integration and tracking of direct mail marketing campaigns with innovative new software that has just launched in the U.S. from Postalytics.

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NonProfit PRO

AUGUST 4, 2023

Large-scale direct mail campaigns are often based around postal discounts to lower rising postal costs, but there are so many other innovations that may be worth your consideration to improve your organization’s direct mail campaigns’ revenue. Here’s a look at some of those direct mail innovations.

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NonProfit PRO

FEBRUARY 1, 2024

Depending on who you ask, you will hear that the stamped envelope gets more donations, or it doesn't matter. What is a fundraiser to believe?

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Mail Donation Fundraising 290

NonProfit PRO

JANUARY 25, 2022

With the understanding that the Infectious Disease Research Institute was stopping the progress of early research, American Leprosy Missions created a direct mail piece that would target donors with a higher giving propensity.

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NonProfit PRO

APRIL 19, 2024

Moore is expanding its production personalization capabilities through investments in data-driven equipment and workflow automation.

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Wild Apricot

OCTOBER 28, 2024

Nonprofit direct mail fundraising is a great way to find new donors. Here are our best tips for making sure your campaign is a success.

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NonProfit PRO

JULY 22, 2021

During the pandemic, it seemed like every week there was a shortage of something you just assumed would always be available. There's even a Wikipedia page called "Shortages related to the COVID-19 pandemic," that includes not just the titular ketchup packets and yeast.

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The Fundraising Authority

SEPTEMBER 22, 2022

The reason for this is that it gives the charity a good reason for contacting donors for general operating funds as opposed to asking for designated dollars, and it is a great opportunity to cast a wide net through an easily scalable medium (direct mail). Write professional drafts with A.I. Start using Fundwriter.ai for free. #1

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NonProfit PRO

NOVEMBER 8, 2023

Creative design and personalized messaging can help donors visualize their impact, see themselves as part of your community, and feel inspired to make their next gift. It’s not too late to engage donors in 2023 with a custom-designed, creative holiday stewardship campaign, calendar year end or winter appeal.

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Mail Donor Open Calendar 246

NonProfit PRO

APRIL 15, 2024

Postal Service proposed mailing services price changes, including a five-cent bump in the cost of a First-Class Mail Forever stamp.

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Charity Village

JULY 17, 2024

Released in May, this all-Canadian report unpacks how direct mail fundraising programs performed last year, thanks to the amazing charities who share their results with us! Use it to show off your success, […] The post Have you had a chance to download and dig into Direct Mail Benchmarks 2024 yet?

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NonProfit PRO

AUGUST 5, 2024

Here are five tips for acquiring donors through direct mail campaigns. Donor acquisition is a major challenge for nonprofits this year.

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Charity Village

MAY 30, 2024

The 2024 Canadian Direct Mail Benchmarks report is here! Good Works is thrilled to once again bring you this totally free report, packed with all-Canadian data to help you measure your direct mail program against yourself, and against the sector.

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NonProfit PRO

OCTOBER 10, 2023

The United States Postal Service filed notice with the Postal Regulatory Commission of mailing services price changes to take effect Jan. The proposed adjustments, approved by the governors of the Postal Service, would raise mailing services product prices approximately 2%.

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NonProfit PRO

JANUARY 6, 2023

Add a teaser to the outer envelope of your direct mail appeal. The debate has been raging for decades. Which is better?

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NonProfit PRO

NOVEMBER 7, 2022

Informed Delivery can increase the effectiveness of your direct mail fundraising campaign while decreasing your postage costs. With only two more months left to take advantage of its dual benefits, here are the answers to the frequently asked questions I get on this strategy.

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NonProfit PRO

MAY 16, 2023

A GivingUSA study revealed a significant increase in millennial gift giving from 2016 to 2022, and much of that lift is a result of direct mail. Taking advantage of empty mailboxes, in addition to understanding what really motivates millennials to give, is key to the future of most fundraising programs.

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Nonprofit Tech for Good

OCTOBER 15, 2022

Tie all of your year-end materials together by weaving a campaign-specific design through everything your donors will see, including emails, your website, social media posts, and direct mail pieces. For direct mail, include a reply device and return envelope so your donors don’t have to track down an envelope or stamp at home.

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NonProfit PRO

DECEMBER 11, 2023

That’s why I am sharing a few bloopers in direct mail and emails that could have been prevented in the past few months. It’s that time of year again. The holidays are near and the year-end giving crunch is on.

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NonProfit PRO

OCTOBER 20, 2023

This means that prior to getting your mail piece, recipients can click on your link and start donating. With informed delivery, U.S. Postal Service customers who sign up for emails can get a digital preview of their mailbox. Here's how to use this service to your advantage.

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Guide Mail Digital Service 289

NonProfit PRO

FEBRUARY 1, 2022

Direct mail is extremely effective for nonprofit fundraising. You should not stop sending direct mail, but there are some things you can do to decrease the amount of postage you pay. With ever-increasing postage rates, it can eat away at your donations. The less postage you pay the more donation dollars go toward your organization.

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Mail Rate Nonprofit Donation 299

NonProfit PRO

JANUARY 10, 2022

There are a lot of effective ways to communicate with your peer-to-peer fundraising participants, such as social media, apps and push notifications, SMS and direct mail – to name a few. But email is still king.

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NonProfit PRO

APRIL 25, 2022

While the concept of fundraising via e-appeals and mail may sound so last century, I assure you it is an important foundational piece for a fundraising program of the 2020s.

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