NonProfit PRO

NOVEMBER 14, 2023

As digital marketing grew from its nascency to sheer dominance over the past quarter century in relation to overall marketing spend, its century-old cousin, direct mail, was all but declared dead and supposedly relegated to the annals of history.

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NonProfit PRO

DECEMBER 14, 2023

With direct mail, we can create individually personalized pieces that interest each recipient. Here are the top five personalization options.

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Mail Personal Nonprofit Create 288

NonProfit PRO

OCTOBER 1, 2024

By leveraging the power of social proof and storytelling, you can drive higher returns from your strategic direct mail campaigns.

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Mail Storytelling Nonprofit Campaign 264

NonProfit PRO

APRIL 13, 2022

So how can you transform your direct mail to include a video? Obviously, you need to generate as many donations as possible with the least amount of money spent, so let’s look at the options and costs. .

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Mail Nonprofit Donation Video 287

NonProfit PRO

OCTOBER 13, 2022

One of the most effective methods of marketing for nonprofits is direct mail. . Fundraising is the biggest challenge nonprofit organizations face. There are, however, tried-and-true methods that are essential to the success of a campaign.

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Mail Nonprofit Method Campaign 275

NonProfit PRO

JULY 10, 2023

With the cost of postage increasing July 9 — for the second time this year, it is imperative that nonprofits find a way to save on their direct mail campaigns. Here are some tips on how to save.

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NonProfit PRO

JUNE 15, 2023

Here are four ways to optimize QR codes in direct mail. When using QR codes, it’s important for nonprofit marketers to consider how they will help elevate the donor experience.

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Mail Donor Experiment Nonprofit 287

NonProfit PRO

AUGUST 19, 2024

Even in our digital-first environment — where email inboxes are flooded, and social media feeds are oversaturated — direct mail has persevered as a powerful tool for nonprofits.

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NonProfit PRO

OCTOBER 25, 2022

Given the impact of direct mail on the donor, it’s more important than ever to secure a new level of insight and operating discipline. Here are two critical decisions your nonprofit should discuss regarding direct mail. Fundraising is facing its most significant threat in years thanks to inflation.

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Mail Fundraising Discussion Donor 263

NonProfit PRO

JUNE 28, 2022

Despite being a frequently debated topic, there is no "versus" between direct mail and email. Each is an indispensable partner to the other. Regardless, it's essential to approach them differently with your writing.

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Mail email Channel Donor 288

NonProfit PRO

OCTOBER 3, 2023

There is some incredible work being done through direct mail, but direct response strategies are not a relational approach to your mid-level programs. Here, I break down each of the needed mid-level fundraising program elements.

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Mail Fundraising Campaign Program 288

Bloomerang

NOVEMBER 8, 2024

Today’s question comes from a nonprofit employee who wants advice on whether it’s a good strategy to include your impact report with your appeal mailing: Dear Charity Clairity, We have started mailing quarterly impact reports to those midlevel and major donors who aren’t emailable, and emailing otherwise.

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Mail Impact Report Donor 117

NonProfit PRO

AUGUST 2, 2022

Direct mail is a vital component to fundraising. However, we continue to face paper shortages that will last well into 2023. As you approach the big fall and end-of-year push, here are five tips to ease the paper situation.

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Mail Fundraising Tips 264

NonProfit PRO

JANUARY 13, 2025

Some nonprofits are under the impression that sending multiple mail and email appeals constitutes an intrusion in donors lives. Nonsense.

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NonProfit PRO

AUGUST 8, 2023

With that in mind, it’s time to lay out your strategy for your direct mail campaigns to increase your donations. As we move into the last five months of the year, nonprofits are gearing up for a busy fall and winter fundraising season.

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NonProfit PRO

OCTOBER 5, 2021

20, just as nonprofits were launching or preparing to launch their year-end fundraising email campaigns, Apple implemented its Mail Privacy Protection along with new features that fundamentally alter how organizations conduct their email outreach.

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Mail Change Nonprofit email 275

NonProfit PRO

SEPTEMBER 22, 2022

Nonprofit marketing teams and agencies can now automate the creation, integration and tracking of direct mail marketing campaigns with innovative new software that has just launched in the U.S. from Postalytics.

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Mail Software Nonprofit Campaign 246

NonProfit PRO

AUGUST 4, 2023

Large-scale direct mail campaigns are often based around postal discounts to lower rising postal costs, but there are so many other innovations that may be worth your consideration to improve your organization’s direct mail campaigns’ revenue. Here’s a look at some of those direct mail innovations.

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Mail Campaign Test Nonprofit 241

Charity Village

JANUARY 9, 2025

Are you curious about how your direct mail campaigns stack up against the rest of the nonprofit sector? Sign-ups are now open to participate in the 2025 Direct Mail Benchmarks report you know and love. The wait is over!

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Mail Benchmark Share Report 109

NonProfit PRO

JANUARY 25, 2022

With the understanding that the Infectious Disease Research Institute was stopping the progress of early research, American Leprosy Missions created a direct mail piece that would target donors with a higher giving propensity.

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Mail Award Grant Fund 241

Pamela Grow

DECEMBER 11, 2024

In an age dominated by digital outreach, direct mail fundraising remains a powerful tool for nonprofits to connect with donors. To help incorporate direct mail into your marketing plan or elevate your current direct response fundraising approach, this guide will walk through several strategies for honing your outreach.

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NonProfit PRO

FEBRUARY 1, 2024

Depending on who you ask, you will hear that the stamped envelope gets more donations, or it doesn't matter. What is a fundraiser to believe?

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Mail Donation Fundraising 290

Pamela Grow

MARCH 9, 2025

Hardly a week passes that I dont get an email like this one from Amanda: We are looking at expanding the number of direct mail campaigns we run. Our campaigns are smaller, maybe 500 to 1,000 pieces mailed. Choosing your print shop is an important decision for the success of your nonprofits direct mail program.

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Mail Nonprofit Massachusetts Local 59

NonProfit PRO

APRIL 19, 2024

Moore is expanding its production personalization capabilities through investments in data-driven equipment and workflow automation.

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NonProfit PRO

FEBRUARY 7, 2025

Lets explore how nonprofits can leverage timing to optimize their direct mail efforts and connect with donors in meaningful ways.

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Mail Time Effective Donor 147

Wild Apricot

OCTOBER 28, 2024

Nonprofit direct mail fundraising is a great way to find new donors. Here are our best tips for making sure your campaign is a success.

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Mail Tips Fundraising Practice 148

TechSpot

JANUARY 16, 2025

Wino Mail is the creation of developer Burak Kaan Kse, who is upfront about the app being inspired by Microsoft's discontinued Mail and Calendar app. As the description states, "Wino Mail, built-in Mail app clone for Windows device families. It's a native mail client. Wino is not a web wrapper.

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Mail email Calendar Web 111

NonProfit PRO

JULY 22, 2021

During the pandemic, it seemed like every week there was a shortage of something you just assumed would always be available. There's even a Wikipedia page called "Shortages related to the COVID-19 pandemic," that includes not just the titular ketchup packets and yeast.

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Mail Wikipedia Nonprofit 264

DonorPerfect

NOVEMBER 21, 2024

In today’s digital age, direct mail campaigns remain a powerful tool for nonprofits to connect with donors and drive contributions, especially during critical periods like year-end fundraising. Do you wonder how your fundraising letters actually perform?

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The Fundraising Authority

SEPTEMBER 22, 2022

The reason for this is that it gives the charity a good reason for contacting donors for general operating funds as opposed to asking for designated dollars, and it is a great opportunity to cast a wide net through an easily scalable medium (direct mail). Write professional drafts with A.I. Start using Fundwriter.ai for free. #1

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DonorPerfect

NOVEMBER 12, 2024

For nonprofits, direct mail campaigns continue to be a cornerstone of donor engagement, ranking second among supporters’ preferred communication methods. When managed effectively, direct mail campaigns can foster donor engagement and drive contributions. The power of personal connection remains undiminished in fundraising.

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Mail Campaign Fundraising Method 52

NonProfit PRO

APRIL 15, 2024

Postal Service proposed mailing services price changes, including a five-cent bump in the cost of a First-Class Mail Forever stamp.

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Service Mail Proposal Classes 278

NonProfit PRO

NOVEMBER 8, 2023

Creative design and personalized messaging can help donors visualize their impact, see themselves as part of your community, and feel inspired to make their next gift. It’s not too late to engage donors in 2023 with a custom-designed, creative holiday stewardship campaign, calendar year end or winter appeal.

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NonProfit PRO

AUGUST 5, 2024

Here are five tips for acquiring donors through direct mail campaigns. Donor acquisition is a major challenge for nonprofits this year.

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NonProfit PRO

OCTOBER 10, 2023

The United States Postal Service filed notice with the Postal Regulatory Commission of mailing services price changes to take effect Jan. The proposed adjustments, approved by the governors of the Postal Service, would raise mailing services product prices approximately 2%.

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Proposal Service United States Mail 284

Bloomerang

NOVEMBER 22, 2024

A : Response rates differ by channel, for example, direct mail vs. email. Despite what you might hear, direct mail still reigns over email, but results will always vary by audience, for example, current donors vs. a cold list and audience size. For direct mail: Direct mail is all about your outer envelope. Why the range?

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Problem Fundraising Mail Gift 117

NonProfit PRO

JANUARY 6, 2023

Add a teaser to the outer envelope of your direct mail appeal. The debate has been raging for decades. Which is better?

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