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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

Written for the June 2011 issue of Fundraising Success Magazine , where I am writing a quarterly column throughout 2011. The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. Absolutely not! Craziness!

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Has Your Nonprofit Considered Race and Class in Your Social Media Strategy?

Nonprofit Tech for Good

Via BBC News Magazine : . But internet users of the same race have recently begun clustering on certain social media websites. The mainstream media and higher education essentially flipped out over the “dangers of social networking,” and Myspace took the brunt of it. Watch Video.

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HOW TO: Engage 5 Generations of Donors and Supporters

Nonprofit Tech for Good

Eighty-three percent of millennials ages 18–29 use social networking sites on a regular basis as do 73 percent of teens. They are also more likely to donate to a nonprofit directly from a social networking site or through text than any other generation. Millennials (Born 1980–2000, Currently Ages 14–34).

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[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Nonprofit Tech for Good

We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once. The site currently has 1.6

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22 Ways Nonprofits Can Use QR Codes for Fundraising and Awareness Campaigns

Nonprofit Tech for Good

In magazines, on flyers, tabletops, and conference materials. It’s also smart to link to your social networking communities, but to the mobile versions i.e., m.facebook.com/nonprofitorgs , m.twitter.com/nonprofitorgs , m.youtube.com/nonprofitorgs , m.flickr.com/photos/nonprofitorgs , etc. So, what are they?

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Social Media: What To Do If Your Boss Doesn’t Get It

Nonprofit Tech for Good

Originally published in the November 2011 issue of Fundraising Success Magazine where I have written a quarterly column throughout 2011. In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. Executives were terrified by the legal implications of using social networking tools.

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Benetech, Bookshare and Google Summer of Code

Beneblog: Technology Meets Society

Bookshare has a rich collection of books, newspapers and magazines. It has not yet been extended to newspapers and magazines. Therefore, the application will be extended to allow users to download newspapers and magazines as well as books. So why not give Go Read some space in social networks?

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