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How to Recruit for Your Membership-Based Organization Online

Nonprofits Source

As a major source of your recruitment income, sourcing and securing new members for your organization is a top priority. In this guide, we’ll review how you can harness the power of digital marketing to promote your membership-based organization. Does your union offer member-facing software that simplifies dues payments?

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New on SSIR: Global Tools for Going Local

Amy Sample Ward

My latest post is up on the Stanford Social Innovation Review opinion blog. —– I truly believe that in all communications, information sharing, marketing and even community building there is a natural balancing between more-and-more-global and more-and-more-local. FourSquare.

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4 Tips to Increase Patient Acquisition and Hit Growth Goals

Nonprofits Source

To draw patients out of the market and establish enduring relationships with them, you’ll need a full-proof marketing strategy that sets your organization apart. By mapping out your patient’s journey, your team can determine which interactions provide patient acquisition opportunities. Keep a Pulse on Reviews Reviews matter.

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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

Search Engine Optimization (SEO) increases your organization’s visibility in organic (not paid) search results, making your organization easier to find and driving people to your website. The way to get a higher ranking is to use the right keywords… not words your organization uses but words people use in searches.

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A Quick Guide to Google My Business for Startups and SMEs

Twenti - Digital Marketing For Nonprofits

You pull out your phone and type it into Google Maps. With a Google My Business listing, your business can pop up in these local searches, leading people straight to you. People use Google Maps for everything – for research before they visit somewhere, as a way to find a particular service closest to them, or even on the go.

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New on SSIR: A New Tool for Digital Storytelling

Amy Sample Ward

My latest contribution to the Stanford Social Innovation Review is now posted – you can read the post and join the conversation on the SSIR opinion blog , or in full below. So how can social good organizations take advantage of an innovative tool like this? Do you have a hyperlocal online network/space?

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A Quick Guide to Google My Business for Startups and SMEs

Twenti - Digital Marketing For Nonprofits

You pull out your phone and type it into Google Maps. With a Google My Business listing, your business can pop up in these local searches, leading people straight to you. People use Google Maps for everything – for research before they visit somewhere, as a way to find a particular service closest to them, or even on the go.

Google 52