Mapping the Donor Engagement Cycle: A Visual Guide to Stronger Connections
Neon CRM
JUNE 16, 2023
Personalize the ask In a study of email fundraising campaigns, we found that the emails with the highest engagement rates addressed the recipients by name and used “you” language, speaking directly to the recipient. An organization could segment their donor data to follow that structure, narrowing the criteria as a donor gives more.
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