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Betsy Beaumon on Benetech's Literacy Program

Beneblog: Technology Meets Society

The Year That Was and the New Year Ahead Guest Beneblog by Betsy Beaumon, Benetech's VP and General Manager of the Literacy Program 2012 was a year of titanic shifts in the fields of consumer technology, education, and publishing, along with the requisite challenges brought about by such rapid change.

Literacy 166
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How to Show Visual Impact on Your Online Donation Forms

Qgiv

At some point in your professional fundraising career, you’ve probably heard the importance of storytelling when crafting your nonprofit’s donor experience. While load times typically aren’t an issue with desktop devices, the majority of your donors are on a mobile device with suboptimal connections to the internet. Leap for Literacy.

professionals

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CEO’s Update: Fall 2014

Beneblog: Technology Meets Society

SocialCoding4Good brings together individual software professionals as well as corporate social responsibility teams from companies such as Cisco, Google, Hewlett Packard, LinkedIn, and VMware to volunteer their technical skills to nonprofit partners that develop and maintain free and open source software addressing critical social problems.

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Beyond Survival: Post-Disruption Nonprofit Digital Strategy

Bloomerang

You need to test and learn quickly in order to move forward with confidence. Is your website mobile responsive? . A/B testing can help determine which language resonates and which does not. . Yesterday’s best strategy may not be the best nonprofit digital strategy for today. . We’re in unusual times right now.

Digital 123
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The End of the Beginning of Online Giving

Connection Cafe

While many nonprofit professionals are digital immigrants , we’ve had 20 years now to learn the language and customs of the digital native world. One would like to think that after 20 years of testing, more testing, conferences, webinars, and pithy blog posts about online giving that there might be wide adoption of best practices.

Online 36
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How to Write Effective Web Copy (Part 1): Make It Readable

Connection Cafe

As a professional communicator, you face a smorgasbord of challenges online. The mobile web, of course. Countless usability tests have shown that users don’t consume digital content the same way they consume printed content. American Literacy is Iffy. using the Flesich-Kincaid readability test.

Web 37
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How to Design Your Fundraising Campaign Like a Pro (Without Hiring a Pro)

CauseVox

In fact, 76% of donors are more likely to donate on a professional and branded donation page. But how do you design a campaign and make your cause stand out if you’re not a professional web designer? ” Remember, A/B testing is your secret weapon for fine-tuning your CTAs.

Design 79