Using Metrics To Harvest Insights About Your Social Media Strategy
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 16, 2009
You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. You should be looking at monthly trends over time. Hard Data Points: Look at the Feed Subscribers trends from Feedburner and Unique Visitors Trends from Google Analytics.
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