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A Networked Approach to Social Media Strategy: Strategy and Learning Are Key

Beth's Blog: How Nonprofits Can Use Social Media

I was curious how a large national network with local affiliates approaches a social media strategy in a networked way. He tracks content to share about local United Ways. My personal profile is my work identity. So, I interviewed Iavor Ivanov, United Way's director of Web Experience to learn more about their approach.

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Nonprofits Using Ning: An Interview with Community Media Workshop and Best Practices

Beth's Blog: How Nonprofits Can Use Social Media

Ning, which lets you set up your own custom social network, has attracted attention for its ability to create communities that are more functional than those created through competing services from Google and Yahoo listservs. Users can import their Flickr photos from their account and promote their profile pages and widgets on Facebook.

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NpTech Tag: Change.org To Launch White-Label Social Network for Nonprofits, GeekToys that Give Geekbumps, and Blog Readability

Beth's Blog: How Nonprofits Can Use Social Media

According to an email from Ben Rattray, Change.Org founder, "This is not at all meant as a replacement for the profiles organizations have on MySpace and Facebook, which I think are great for reaching younger supporters. But these sites have two important limitations that give nonprofits reason to look for additional tools.