What are the best metrics to use to measure ROI and improve your blog's content?
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 6, 2009
Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Measuring engagement in social media as part of an ROI process is tricky, if not a bit controversial. What's the value of that?
Let's personalize your content