What actually happened: Apple Mail Privacy Protection
M+R
MAY 31, 2022
Adoption was relatively slow, but by November 28 , more people were using iOS 15 than iOS 14, and by mid-March of this year, 80%+ of Apple users were on the new system — translating to about 40-50% of email users overall. Pre-MPP, we all agreed that open rate generally reflected the rate at which people were interacting with an email.
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