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Tests: Website imagery

M+R

click rate) with statistical significance; otherwise, they found no statistically significant results favoring either group. Standard Header ( Control ) Graphic Header (Test ) The control version saw a higher click rate ( + 10.2% Note: Both audiences were shown headers featuring either match or non-match opportunities at the same time.)

Test 52
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The overhead myth: crash course to fundraising transparency

Candid

rent, employee salaries, software licensing, energy bills) compared to the amount dedicated to mission-specific spending (i.e. In fact, NPOInfo’s charitable giving statistics state that a whopping 61% of donors claim to choose which nonprofits to support based on how “well” the organization utilizes its funding.

Course 122
professionals

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Tests: Even MOAR donation form tests!

M+R

They saw a statistically significant 15% increase when shifting to an ask string with rounded ask amounts, along with a marginally significant, 20% increase in revenue per visitor. Test 2: HSUS and the Rounded Ask The Humane Society tested if rounding their ask amounts would increase conversions. The post Tests: Even MOAR donation form tests!

Test 59
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7 Surprising Reasons Why Your Nonprofit’s Emails Should Be Mobile Friendly

TechImpact

Check out these compelling statistics: Click-through rates are 158% higher on emails with social sharing buttons. For nonprofits, email marketing is a great way to share their organization’s story, impact, and convert potential supporters into donors, volunteers, and sponsors. 64% of decision-makers read their email via mobile devices.

Mobile 199
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Reaching New Association Members With Social Media: A Guide

Nonprofits Source

Here are some suggestions: Infographics: Share industry-specific insights and statistics by creating infographics. Certification/licensing assistance Advocacy and representation Strong and supportive community To highlight these benefits, try three surefire strategies. First, post member testimonials.

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Finding the Best Consultant for Your Nonprofit: Taking a JEDI Approach

Bloomerang

You don’t want to contribute to the wage gap statistics that show other genders and races earn less compared to white men. . Has a certification or license in DEI, Society for Human Resource Management, leadership, coaching, or community or nonprofit development. Be sure to tailor the matrix criteria to fit with your project needs. .

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How to Use Storytelling for Nonprofits to Tug Heartstrings and Raise Funds

Get Fully Funded

Use Normal Language in Your Story A long, drawn-out, flat story with a bunch of numbers and statistics and jargon is not a good way to convey your message and your needs. A note about music: Do not use licensed music without permission. It’s boring to the donor and doesn’t inspire them to give.