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I'm thinking about writing the description for the WeAreMedia Module 6: Considering the ROI for this week. A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools."
I agree, but is a ratio the best number? Kaushik does not provide an ROI, but mentions the "happiness" factor related to blogging. And there is no price that you can put on a ROI of happiness. He does say that we need to look at ROI: You (and I) should track ROI. which is very hard to so.
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