Learning Tool Ratio Reference ROI 
Beth's Blog: How Nonprofits Can Use Social Media
MAY 16, 2007
Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. I agree, but is a ratio the best number? And there is no price that you can put on a ROI of happiness.
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 4, 2008
I'm thinking about writing the description for the WeAreMedia Module 6: Considering the ROI for this week. A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools."
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